Product Qualified Leads: The Ultimate Guide

Have you heard about product qualified leads (PQL) but can’t figure out how to use the model to drive more sales? Are you wondering whether the PQL model could help your sales team identify the biggest sales opportunities among your free trial or freemium users? It absolutely can. Before we discuss how it happens, though, […]

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How to Build a Lead Scoring Model in SaaS

Let’s face it: Having too many leads is never a problem.  It’s not knowing which of them are worth your time that makes selling so darn challenging.  Because no matter how much effort you put into processing inbound leads, unless you focus on high-value opportunities only, you’ll end up frustrated, tired and, well…most likely, cursing […]

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