Let\u2019s get started.<\/p>\n\n\n\n\n\n
Customer surveys are boring? Not so fast please …<\/h2>\n\n\n\n
Annoying, dull, low response rates, useless response data… traditionally customer surveys have a terrible reputation.<\/p>\n\n\n\n
We are aware of that. And we understand where those resentments are coming from.<\/p>\n\n\n\n
But you know what?<\/p>\n\n\n\n
We also know that customer surveys are a fantastic growth tool for B2B SaaS companies.<\/p>\n\n\n\n
Now, we\u2019re not talking about long-form questionnaires, asking tons of boring questions.<\/p>\n\n\n\n
We\u2019re talking about contextual \u201cmicro surveys<\/a>, \u201cshown at the exact right time to the right users, boosting users\u2019 engagement and conversion rates.<\/p>\n\n\n\n Like this one:<\/p>\n\n\n\n So, let\u2019s take a step back and forget for a moment everything you know about survey platforms. Instead, let\u2019s look at four ways customer feedback can help you grow your SaaS.<\/p>\n\n\n\n B2B SaaS companies can leverage customer surveys in so many ways<\/a>. At Refiner, we identified four essential use-cases for customer surveys in SaaS.<\/p>\n\n\n\n Identify your biggest fans and users at risk of churning with NPS<\/a> & CSAT surveys. Learn how to improve and delight your users.<\/p>\n\n\n\n Discover what your most successful users have in common, what they think, and how you can acquire more of them.<\/p>\n\n\n\n Learn what your power users value most about your product, where you can improve, and what to build next.<\/p>\n\n\n\n Create better customer segments, identify up-sell opportunities, and drive ultra-personalized nurturing campaigns.<\/p>\n\n\n\n This is just a quick overview of different use cases. We will go more into detail in upcoming blog posts.<\/p>\n\n\n\n Now that we know how customer surveys can help us grow our SaaS, it\u2019s time to choose the right solution.<\/p>\n\n\n\n SaaS businesses are a special kind of online business. The inner workings of a B2B SaaS business are entirely different from those of a B2B eCommerce store selling sandals.<\/p>\n\n\n\n But you know that already.<\/p>\n\n\n\n Still, we witness it over and over again:<\/p>\n\n\n\n Modern SaaS companies choose a customer survey solution that is not a good fit for them and then, feeling stuck with a product that does not deliver the insights they need.<\/p>\n\n\n\n Most of the time, it takes them weeks of trying to make everything fit together until they realize that they chose the wrong solution.<\/p>\n\n\n\n The customer survey solutions we know of fall in one of the two buckets.<\/p>\n\n\n\n But don\u2019t get us wrong, many of these solutions are great tools.<\/p>\n\n\n\n Plus, the specialized customer satisfaction survey solutions<\/a> those tools offer also have their merit.<\/p>\n\n\n\n But the thing is, none of the two options are likely a great choice for a fast-growing SaaS company.<\/strong><\/p>\n\n\n\n What you should do instead is to choose a customer survey tool built from the ground up to meet the needs of a data-led SaaS company.<\/p>\n\n\n\n Capturing actionable customer feedback while providing a great user experience is hard. Hard actually.<\/p>\n\n\n\n Ask the wrong questions at the wrong time, and your users won\u2019t bother answering your survey. You\u2019ll end up with not just low response rates but also low-quality data.<\/p>\n\n\n\n To get things right, you need a specialized tool.<\/p>\n\n\n\n A tool that lets you ask questions to the right people, at the right time, in the right setting.<\/p>\n\n\n\n But not only.<\/p>\n\n\n\n According to what we learned since launching Refiner and talking with hundreds of customers, a perfect survey solution for SaaS has the following traits:<\/p>\n\n\n\n Countless survey tools exist and promise to deliver the results you seek. However, as we\u2019ve shown above, most generic software solutions lack features to help SaaS companies generate insights that boost growth. <\/p>\n\n\n\n Below, we\u2019ve listed some of them. At the end of this section, though, we\u2019ll show you the one tool that passes all the requirements and needs of a fast-growing SaaS company. <\/p>\n\n\n\n The most commonly used survey tools include:<\/p>\n\n\n\n Typeform<\/strong> – an elegant and stylish survey platform with a robust free version (and a paid version starting at $25\/mo) available. Unfortunately, with its generic approach, Typeform offers SaaS companies little options despite so many features. <\/p>\n\n\n\n Survey Monkey<\/strong> – This is, most likely, one of the most recognizable survey tools. Once again, the tool offers a whole range of functionality for survey creation; however, no options have been designed specifically for SaaS.<\/p>\n\n\n\n Google Forms<\/strong> – Finally, the search engine\u2019s survey tool gives you the ability to create forms and surveys to ask customers for their feedback. Its skip logic feature gives you the ability to customize the survey better.<\/p>\n\n\n\n At Refiner, we are trying to build the perfect customer survey tool for data-driven and fast-growing SaaS companies.<\/p>\n\n\n\n From time to time, we get asked why we would develop YET ANOTHER customer survey software.<\/p>\n\n\n\n The answer is simple \u2026<\/p>\n\n\n\n None of the online customer survey tools we know was designed to meet scaling B2B SaaS companies\u2019 needs.<\/p>\n\n\n\n So let\u2019s see how our solution stacks up to the requirements outlined previously in this article.<\/p>\n\n\n\n Our beautiful survey widgets are easy to integrate and fully customizable. They are designed to achieve the highest completion rates and get you all the customer feedback you need to grow your SaaS. Promise!<\/p>\n\n\n\n What\u2019s more, we\u2019ve kept Refiner incredibly easy to use. No need for a drag and drop approach. Refiner contains all the elements your survey requires out of the box, so you can focus on what\u2019s important in getting the feedback you seek.<\/p>\n\n\n\n What gets us excited, though, are all the ways you can leverage survey data.<\/p>\n\n\n\n Our dashboard<\/a> lets you drill down into user feedback, correlate it with data from other sources, connect the dots, and surface new insights quickly.<\/p>\n\n\n\n Our integrations help you turn individual survey responses into real-time actions. Enrich CRM records, trigger personalized campaigns, alert your sales and customer success team, \u2026 the list goes on!<\/p>\n\n\n\n This is why we love building best in class survey software tailored to the needs of ambitious data-driven online businesses.<\/p>\n\n\n\n\n Are you ready to run a customer survey but lack the software to make it happen? Looking for recommendations of the best survey tools that would work for your SaaS? Fact: Customer surveys can help deliver incredible growth for SaaS companies. Well, if you do them right, that is! And that often means choosing the […]<\/p>\n![\"Screenshot](\"http:\/\/ec2-34-253-215-75.eu-west-1.compute.amazonaws.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-18-at-23.11.51-1024x709.png\")
Four ways to grow your SaaS with customer feedback surveys<\/strong><\/h2>\n\n\n\n
#1 Track customer satisfaction<\/strong><\/h4>\n\n\n\n
#2 Market research<\/strong><\/h4>\n\n\n\n
#3 Product research<\/strong><\/h4>\n\n\n\n
#4 Enrich customer data<\/strong><\/h4>\n\n\n\n
What to look out for when choosing the best survey tool for your SaaS<\/strong><\/h2>\n\n\n\n
![\"Screenshot](\"http:\/\/ec2-34-253-215-75.eu-west-1.compute.amazonaws.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-19-at-01.02.13-1024x544.png\")
The problem with most generic survey tools<\/strong><\/h3>\n\n\n\n
What makes the perfect customer survey tool for SaaS?<\/strong><\/h3>\n\n\n\n
Examples of Online Survey Tools<\/strong><\/h2>\n\n\n\n
What makes Refiner the #1 survey tool for SaaS<\/strong><\/h3>\n\n\n\n
![\"Screenshot](\"http:\/\/ec2-34-253-215-75.eu-west-1.compute.amazonaws.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-19-at-01.08.07-1024x512.png\")