{"id":1215,"date":"2020-09-16T09:28:48","date_gmt":"2020-09-16T09:28:48","guid":{"rendered":"https:\/\/ec2-34-253-215-75.eu-west-1.compute.amazonaws.com\/?p=1215"},"modified":"2025-07-16T08:18:40","modified_gmt":"2025-07-16T08:18:40","slug":"customer-survey-alternatives","status":"publish","type":"post","link":"https:\/\/refiner.io\/blog\/customer-survey-alternatives\/","title":{"rendered":"3 Types of Customer Satisfaction Surveys and How to Use Them"},"content":{"rendered":"\n<div style=\"color:#32373c;background-color:#00d1b2\" class=\"wp-block-genesis-blocks-gb-notice gb-font-size-18 gb-block-notice\" data-id=\"bf2b7b\"><div class=\"gb-notice-title\" style=\"color:#fff\"><p>TL;DR<\/p><\/div><div class=\"gb-notice-text\" style=\"border-color:#00d1b2\">\n<ul class=\"wp-block-list\">\n<li>Traditional customer satisfaction surveys (post\u2011purchase, NPS, CSAT, product feedback) are valuable but often misused<\/li>\n\n\n\n<li>Surveys fail when they\u2019re delivered at the wrong time, too long, or poorly targeted<\/li>\n\n\n\n<li>For some projects, three alternatives may offer better insights:\n<ul class=\"wp-block-list\">\n<li><strong>Product analytics<\/strong> (Mixpanel, Amplitude) for understanding what users do<\/li>\n\n\n\n<li><strong>Data enrichment APIs<\/strong> (Clearbit) for firmographics and lead insights<\/li>\n\n\n\n<li><strong>Chatbots<\/strong> for conversational data collection, though engagement is low<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Even so, only well\u2011designed surveys deliver high response rates, accurate data, and flexibility in questions<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Are you thinking of collecting customer feedback but aren&#8217;t sure which type of customer surveys to use?<\/p>\n\n\n\n<p>Low completion rates, inaccurate response data, bad UX, \u2026. We heard all kinds of reasons why customer experience surveys are not working.<\/p>\n\n\n\n<p>And sometimes the problem is the wrong type of survey the company is running. Other times, however, such a survey is just not the right tool to gauge customer satisfaction.<\/p>\n\n\n\n<p>In this article, you\u2019ll discover what types of customer satisfaction surveys you could use for your company. <\/p>\n\n\n\n<p>On top of that, we\u2019ll also show you some ideas for alternative surveys to evaluate customer sentiment towards your brand, products, or services.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">What is a Customer Survey<\/h2>\n\n\n\n<div style=\"color:#32373c;background-color:#00d1b2\" class=\"wp-block-genesis-blocks-gb-notice gb-font-size-18 gb-block-notice\" data-id=\"dcd0bb\"><div class=\"gb-notice-title\" style=\"color:#fff\"><p>Definition: Customer Survey<\/p><\/div><div class=\"gb-notice-text\" style=\"border-color:#00d1b2\">\n<p>Customer survey is a method for collecting feedback from customers via questions. Customer surveys are used to evaluate satisfaction, loyalty, product perception, or purchase experience, and are typically a low\u2011friction single question surveys that produce immediate insights.<\/p>\n<\/div><\/div>\n\n\n\n<p>A customer survey is a strategy allowing businesses to quickly collect customer feedback. <\/p>\n\n\n\n<p>The purpose of running a customer survey is to research various attitudes of existing customers and evaluate how well a company is meeting customer expectations without putting too much pressure on the person.<\/p>\n\n\n\n<p>Many customer surveys would ask a single question only, making them a truly effortless way for customers to provide feedback.&nbsp;<\/p>\n\n\n\n<p>A company, in turn, receives valuable insights that can help them improve all aspects of its operations, from customer service to product development, and grow the business in turn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the 4 Different Types of Customer Surveys<\/h2>\n\n\n\n<div style=\"color:#32373c;background-color:#00d1b2\" class=\"wp-block-genesis-blocks-gb-notice gb-font-size-18 gb-block-notice\" data-id=\"56a3a6\"><div class=\"gb-notice-title\" style=\"color:#fff\"><p>TL;DR: Types of Customer Surveys<\/p><\/div><div class=\"gb-notice-text\" style=\"border-color:#00d1b2\">\n<ul class=\"wp-block-list\">\n<li><strong>Post\u2011purchase<\/strong>: feedback right after checkout or delivery<\/li>\n\n\n\n<li><strong>NPS<\/strong>: measures likelihood to recommend on a 0\u201110 scale<\/li>\n\n\n\n<li><strong>CSAT<\/strong>: satisfaction rating on a 1\u20135 scale<\/li>\n\n\n\n<li><strong>Product feedback<\/strong>: captures feature ideas and user preferences<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Customer satisfaction surveys help collect a whole range of feedback. And because of that, some survey types would suit certain situations better than others.&nbsp;<\/p>\n\n\n\n<p>On the whole, however, there are four primary types of customer satisfaction surveys:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Post-purchase surveys<\/strong> aiming to measure the satisfaction with the product or service but also the overall product delivery, or the person\u2019s experiences with the onboarding process.<\/li>\n\n\n\n<li><strong>NPS surveys<\/strong> to determine customer loyalty and the likelihood of them recommending you to friends and family.&nbsp;<\/li>\n\n\n\n<li><strong>CSAT surveys<\/strong> helping a company to understand its customers\u2019 satisfaction levels with the organization, or its products or services.&nbsp;<\/li>\n\n\n\n<li><strong>Product surveys<\/strong> allowing customers to share feedback and influence future product features.<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s go through those survey types in detail, then.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1. Post-purchase Surveys<\/h3>\n\n\n\n<p>As the name indicates, a post-purchase survey helps collect feedback after a transaction or sale has been completed. This type of customer satisfaction survey can provide invaluable insights into how customers perceive your sales process, from the initial inquiry to the actual purchase, and the onboarding process.<\/p>\n\n\n\n<p>Why conduct post-purchase surveys:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To show that the company cares about its customers and to strengthen relationships with new customers.<\/li>\n\n\n\n<li>To uncover problems and bottlenecks with the purchase process.<\/li>\n\n\n\n<li>To collect additional information about your customers\u2019 preferences.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">#2. NPS Surveys<\/h3>\n\n\n\n<p><a href=\"https:\/\/refiner.io\/blog\/nps-best-practices-saas\/\">NPS<\/a> is one of the most popular customer survey types.&nbsp;<\/p>\n\n\n\n<p>This particular survey type helps brands determine how many of their existing customers are satisfied with the product or service to a point of recommending it to their family, friends, or colleagues from work.&nbsp;<\/p>\n\n\n\n<p>NPS surveys use a simple 0-10 scale that measures what is known as an <a href=\"https:\/\/refiner.io\/blog\/how-to-use-nps-scores\/\">NPS score<\/a>. The score helps a company to divine its user base into three categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Promoters<\/strong> &#8211; Users who\u2019d be willing to recommend it easily.&nbsp;<\/li>\n\n\n\n<li><strong>Passives<\/strong> &#8211; Customers who aren\u2019t sure whether they\u2019d be willing to do so, and<\/li>\n\n\n\n<li><strong>Detractors<\/strong> &#8211; Customers completely dissatisfied with the company\u2019s offering.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">#3. CSAT Surveys<\/h3>\n\n\n\n<p>The customer satisfaction (CSAT) survey is another scale-based research tool. In this case, however, CSAT collects insights into how happy customers are after they\u2019ve purchased from a brand.<\/p>\n\n\n\n<p>The survey, typically, uses a single question:<\/p>\n\n\n\n<p><em>\u201cHow would you rate your overall satisfaction with the [product\/service]?\u201d&nbsp;<\/em><\/p>\n\n\n\n<p>CSAT also uses a 5 point scale that customers can use to rate their satisfaction levels.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#4. Product Feedback Surveys<\/h3>\n\n\n\n<p>Finally, this type of survey includes customers in planning the product development roadmap.&nbsp;<\/p>\n\n\n\n<p>Your customers use the product every day, after all. Many of them would have ideas for features and new product elements.<\/p>\n\n\n\n<p>Similarly, product feedback surveys could help you gauge customer interest in a feature you are planning to introduce.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the Common Problems with Customer Surveys <\/h2>\n\n\n\n<p>It can be indeed challenging to run a successful customer survey. <\/p>\n\n\n\n<p>There are a couple of well-known problems with customer surveys and pitfalls to avoid.<\/p>\n\n\n\n<p>This is especially true if you are using outdated <a href=\"https:\/\/refiner.io\/blog\/customer-survey-tools\/\">survey tools<\/a> that were not designed for modern companies. <\/p>\n\n\n\n<p>But let&#8217;s reserve this for another post. \ud83d\ude42<\/p>\n\n\n\n<p>Reasons why your customer surveys won&#8217;t work include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prompting customers at the wrong time, with little context<\/li>\n\n\n\n<li>Not targeting the right people<\/li>\n\n\n\n<li>Asking too many questions<\/li>\n<\/ul>\n\n\n\n<p>If your customer survey checks any of those points, your survey campaign is poised to fail. <\/p>\n\n\n\n<p>Nobody likes long form questionnaires that you receive out of the blue at a random time. So let&#8217;s try to avoid them whenever possible.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"http:\/\/ec2-34-253-215-75.eu-west-1.compute.amazonaws.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.12.26-1-1024x659.png\" alt=\"Ab example of a customer survey.\" class=\"wp-image-1230\" style=\"width:768px;height:494px\" srcset=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.12.26-1-1024x659.png 1024w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.12.26-1-300x193.png 300w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.12.26-1-768x495.png 768w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.12.26-1-1536x989.png 1536w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.12.26-1-2048x1319.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Example of a long form customer satisfaction survey (<a href=\"https:\/\/www.sampleforms.com\/customer-satisfaction-survey-form.html\">source<\/a>). Don&#8217;t do that and complain about low response rates! \ud83d\ude42<\/figcaption><\/figure><\/div>\n\n\n<p>What you&#8217;ll end with is low completion rates and inaccurate responses.<\/p>\n\n\n\n<p>Trust me, we have seen it many times!<\/p>\n\n\n\n<p>Quick spoiler alert: <a href=\"https:\/\/refiner.io\">Refiner<\/a> makes running successful customer surveys a breeze. But more on that in another post.<\/p>\n\n\n\n<p>So let&#8217;s explore alternative data collection methods and what to use instead of surveys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are alternatives to customer surveys?<\/h2>\n\n\n\n<p>Before discussing customer survey alternatives, let&#8217;s talk about &#8220;customer data&#8221; for a second. <\/p>\n\n\n\n<p>We see &#8220;customer data&#8221; basically as a proxy for &#8220;answers to questions you might have&#8221;. <\/p>\n\n\n\n<p>What you&#8217;re really after are &#8220;customer insights&#8221;, distilled knowledge derived from raw data. <\/p>\n\n\n\n<p>What that means is that in some cases, you can skip the &#8220;ask your customers&#8221; part entirely to achieve the same knowledge.<\/p>\n\n\n\n<p>So what are alternative methods to surveys? <\/p>\n\n\n\n<p>Let&#8217;s get started! In this post we will cover three popular alternatives to customer surveys.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Analytics Tools as an alternative to customer surveys<\/h3>\n\n\n\n<p>Product analytics tools like <a rel=\"noreferrer noopener\" href=\"https:\/\/mixpanel.com\/\" target=\"_blank\">Mixpanel<\/a> or <a rel=\"noreferrer noopener\" href=\"https:\/\/amplitude.com\/\" target=\"_blank\">Amplitude<\/a> let you monitor user behavior. They tell you what your users are doing within your app, and equally import what they don&#8217;t do. <\/p>\n\n\n\n<p>Next to <a href=\"https:\/\/refiner.io\/blog\/customer-engagement-score\/\">identifying engaged users<\/a>, Product Analytics Tools let you answer questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which features are popular<\/li>\n\n\n\n<li>Where do users get stuck<\/li>\n\n\n\n<li>How much time to they spend in your app<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<p>Capturing behavioral insights without bothering your customers is huge and we are big fans tracking user behaviour for product research. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mixpanel Overview Video\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rcxEBh5QHWs?start=26&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Video presenting <a href=\"https:\/\/mixpanel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mixpanel<\/a>, a well known Product Analytics tool<\/figcaption><\/figure>\n\n\n\n<p>However &#8230; <\/p>\n\n\n\n<p>Product Analytics solutions cannot tap into the users&#8217; minds and don&#8217;t tell you what and how your user thinks. <\/p>\n\n\n\n<p>Tracking product engagement tells you &#8220;what&#8221; your users do, but not &#8220;why&#8221; they do it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data Enrichment APIs as customer survey alternatives<\/h3>\n\n\n\n<p>The promise of Customer Data Enrichment APIs is fantastic. Maybe too good to be true?<\/p>\n\n\n\n<p>You provide them with an email address or company name, and seconds later you&#8217;ll receive tons of valuable data points.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"http:\/\/ec2-34-253-215-75.eu-west-1.compute.amazonaws.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.16.16-1024x535.png\" alt=\"Another type of customer surveys explained.\" class=\"wp-image-1242\" srcset=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.16.16-1024x535.png 1024w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.16.16-300x157.png 300w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.16.16-768x401.png 768w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.16.16-1536x802.png 1536w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.16.16-2048x1070.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Given an email address, <a href=\"https:\/\/clearbit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clearbit<\/a> returns up to 100+ customer traits (e.g. name, position, industry, &#8230;).<\/figcaption><\/figure>\n\n\n\n<p>Excepts &#8230; data provided by data enrichment providers like Clearbit is rather generic.<\/p>\n\n\n\n<p>Is it enough to pre-qualify a lead &#8230; yes! <\/p>\n\n\n\n<p>For other use-cases the data is likely too generic and not accurate enough though.<\/p>\n\n\n\n<p>Let&#8217;s take a concrete example. Knowing the company size of a lead is great. Company size is a data point you can typically get from a lead data enrichment solution. And it&#8217;s a great piece of information.<\/p>\n\n\n\n<p>But wouldn&#8217;t it be even better if you could know how big the <em>team<\/em> of your lead is? Or how much projects they are managing per month? <\/p>\n\n\n\n<p>You get the idea. <\/p>\n\n\n\n<p>Enrichment data is often times too generic to be valuable. <\/p>\n\n\n\n<p>That being said, we still think that data enrichment can be a great alternative to surveying your customers.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chatbots as an alternative to online surveys<\/h3>\n\n\n\n<p>Chatbots are great! <\/p>\n\n\n\n<p>At Refiner, we don&#8217;t &#8220;love&#8221; them, but we think there many use cases where Chatbots do an excellent job.<\/p>\n\n\n\n<p>However, customer surveys is not one of them.<\/p>\n\n\n\n<p>Most chatbot tools allow you to ask your users multiple choice questions. <\/p>\n\n\n\n<p>When a user answers those question, they can either be used to guide the user through a &#8220;conversation&#8221;, or they can be stored in a database.<\/p>\n\n\n\n<p>But as the name suggest, Chatbots are all about starting (or avoiding) a conversation with customer. They are perceived as a conversation tool and not a survey tool. <\/p>\n\n\n\n<p>This is a problem, because users who are not in the mood of chatting with someone, simply won&#8217;t interact with them.<\/p>\n\n\n\n<p>In general, Chatbots seem to have a terrible low engagement rate these days. <\/p>\n\n\n\n<p>We don&#8217;t have any numbers to back up this claim and we can only talk for ourselves, but it seems like most people just ignore them these days. <\/p>\n\n\n\n<p>In our opinion, capturing data with Chatbots can be a nice byproduct, but it is not a full replacement for customer surveys.<\/p>\n\n\n\n<!-- Get to know your users -->\n<div class=\"reusable-block\">\n<span class=\"reusable-block__heading\">Get to know your users<\/span>\n<span class=\"reusable-block__text\">Refiner is a customer survey tool for web and mobile applications. Collect more user insights with perfectly timed in-app surveys, automate actions based on survey responses, and quickly find gaps in the understanding of your users.<\/span>\n<a class=\"reusable-block__link\" href=\"https:\/\/refiner.io\/\" rel=\"noopener noreferrer\" target=\"_self\">\nDiscover Refiner\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>We looked at three different ideas to replace customer surveys with alternative data collection methods: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Product Analytics Tools<\/li>\n\n\n\n<li>Data Enrichment APIs<\/li>\n\n\n\n<li>Chatbots<\/li>\n<\/ol>\n\n\n\n<p>What we learned is that you might actually not need survey data at all. <\/p>\n\n\n\n<p>If any of the methods we covered lets you generate the customer insights you need, that&#8217;s great! Why would you bother asking your customers questions in this case?<\/p>\n\n\n\n<p>But are these methods really a replacement for customer surveys?<\/p>\n\n\n\n<p>Frankly, we don&#8217;t think so.<\/p>\n\n\n\n<p>None of the customer survey alternatives we covered in this articles offers you all three traits: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High response rate<\/li>\n\n\n\n<li>Accurate data<\/li>\n\n\n\n<li>Ask any question<\/li>\n<\/ul>\n\n\n\n<p>Only customer surveys &#8211; if done right &#8211; will check all three requirements. <\/p>\n\n\n\n<p>There is good news though. <\/p>\n\n\n\n<p>Modern <a href=\"https:\/\/refiner.io\/blog\/customer-satisfaction-survey-tool-b2b-saas\/\">customer survey tools<\/a> like Refiner make it easy to run innovative contextual user surveys (a.k.a. &#8220;<a href=\"https:\/\/refiner.io\/docs\/kb\/getting-started\/micro-surveys\/\">Micro-Surveys<\/a>&#8220;) that help you grow your brand.<\/p>\n\n\n\n<p>Sounds interesting? <\/p>\n\n\n\n<p>Start a free trial today and reach out if you have any questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Surveys &#8211; FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1752653611455\"><strong class=\"schema-faq-question\">Surveys vs analytics, why not skip surveys altogether?<\/strong> <p class=\"schema-faq-answer\">Analytics tells you what users do, but not what they think or want, you need both quantitative analytics and qualitative survey feedback.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1752653624081\"><strong class=\"schema-faq-question\">Are data enrichment tools a survey replacement?<\/strong> <p class=\"schema-faq-answer\">They\u2019re useful for firmographics, but they don\u2019t reveal motivations or satisfaction, you still need user\u2011provided feedback.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1752653822382\"><strong class=\"schema-faq-question\">Can chatbots replace surveys?<\/strong> <p class=\"schema-faq-answer\">Not fully, chatbots feel conversational, but low engagement means weak data\u2014plus they don\u2019t offer flexible question formats.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1752653830450\"><strong class=\"schema-faq-question\">What makes a good customer survey?<\/strong> <p class=\"schema-faq-answer\">An ideal survey hits the sweet spot: timely, targeted, compact, relevant, and easy to answer, single questions work best.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1752653862644\"><strong class=\"schema-faq-question\">When are analytics or chatbots better than surveys?<\/strong> <p class=\"schema-faq-answer\">Use analytics for behavior patterns, data enrichment for segmentation, and chatbots for quick engagement, but surveys remain essential for in\u2011depth insights.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you thinking of collecting customer feedback but aren&#8217;t sure which type of customer surveys to use? Low completion rates, inaccurate response data, bad UX, \u2026. We heard all kinds of reasons why customer experience surveys are not working. And sometimes the problem is the wrong type of survey the company is running. Other times, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/refiner.io\/blog\/customer-survey-alternatives\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"refiner_sidebar_werbeblock":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-advice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Satisfaction Surveys: 3 Alternatives to Use<\/title>\n<meta name=\"description\" content=\"Discover the three major types of customer surveys that work particularly well for modern brands. Learn how to use those customer survey types\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refiner.io\/blog\/customer-survey-alternatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Satisfaction Surveys: 3 Alternatives to Use\" \/>\n<meta property=\"og:description\" content=\"Discover the three major types of customer surveys that work particularly well for modern brands. 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