{"id":1985,"date":"2021-10-11T12:03:58","date_gmt":"2021-10-11T12:03:58","guid":{"rendered":"https:\/\/ec2-34-253-215-75.eu-west-1.compute.amazonaws.com\/?p=1985"},"modified":"2021-10-11T14:55:04","modified_gmt":"2021-10-11T14:55:04","slug":"nps-goals-for-saas","status":"publish","type":"post","link":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/","title":{"rendered":"How to Set Up NPS Goals for SaaS"},"content":{"rendered":"\n<p>Did you just finish running your first NPS survey? Wondering how to set net promoter score goals and continue improving your customer satisfaction?<\/p>\n\n\n\n<p>Ok I admit it &#8211; I may be biased in saying this but NPS is really amazing. Even a simple, single-question <a href=\"https:\/\/refiner.io\/blog\/net-promoter-score\/\">NPS survey<\/a> can help you understand how loyal and satisfied your customers are, understand their needs, and even, benchmark your business to continue improving it.&nbsp;<\/p>\n\n\n\n<p><strong>But you can also take NPS even further, and use it to continuously increase customer satisfaction.&nbsp;<\/strong><\/p>\n\n\n\n<p>For that, however, you need to set up NPS goals (which is why you\u2019re on this page, right?)<\/p>\n\n\n\n<p>So, let me show you exactly how to evaluate your NPS score and use it to set NPS goals for the future.<\/p>\n\n\n\n<p>Before we get to that, though, let\u2019s quickly recap the basics of NPS.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is NPS &#8211; A Quick Recap<\/strong><\/h2>\n\n\n\n<p>NPS (or Net Promoter Score) is a metric used to measure customer loyalty and customers\u2019 likeliness to recommend your SaaS to a potential customer. A typical NPS survey looks like this:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"354\" src=\"http:\/\/ec2-34-253-215-75.eu-west-1.compute.amazonaws.com\/wp-content\/uploads\/2021\/08\/image2.png\" alt=\"NPS survey example.\" class=\"wp-image-1831\" srcset=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/08\/image2.png 768w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/08\/image2-300x138.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption><meta charset=\"utf-8\"><em>A single rating scale question asking customer\u2019s likeliness to recommend to a friend or colleague<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>The respondents select a relevant score between 0-10. Then, the <a href=\"https:\/\/refiner.io\/solutions\/nps\/\">NPS software<\/a> measures the net promoter score using this formula:<\/p>\n\n\n\n<p><strong>NPS <\/strong>= Total % of promoters \u2013 Total % of detractors<\/p>\n\n\n\n<p>Where:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Promoters<\/strong> are people who give 9 or 10 on the NPS scale. These are super-happy customers who\u2019d recommend your product or service to anyone.<\/li><li><strong>Detractors<\/strong> are those who give between 0 and 6. These are unhappy customers, likely to spread negative word of mouth and leave you as soon as they find a better alternative.<\/li><li><strong>Passives<\/strong> are the&nbsp; remaining ones (who give 7 or 8). These customers do not proactively promote your brand but might if someone asks.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Evaluate NPS<\/strong><\/h2>\n\n\n\n<p>Before we talk about setting up NPS goals for your company, we need to discuss something else &#8211; evaluating your NPS scores.<\/p>\n\n\n\n<p>Here are three methods:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Method 1<\/strong>: Look at industry benchmarks.<\/h3>\n\n\n\n<p>NPS is quite popular among all industries, so you will likely find NPS benchmarks for your industry.&nbsp;<\/p>\n\n\n\n<p>For example, the average NPS for SaaS businesses worldwide is 30.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"801\" src=\"http:\/\/ec2-34-253-215-75.eu-west-1.compute.amazonaws.com\/wp-content\/uploads\/2021\/10\/1-1.png\" alt=\"NPS benchmarks for SaaS.\" class=\"wp-image-1986\" srcset=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/1-1.png 810w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/1-1-300x297.png 300w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/1-1-768x759.png 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><figcaption><meta charset=\"utf-8\">(<a href=\"https:\/\/www.statista.com\/statistics\/1041656\/net-promoter-score-by-industry-worldwide\/\">image source<\/a>)<\/figcaption><\/figure><\/div>\n\n\n\n<p>So if yours is a SaaS product and you get NPS &gt; 30, you\u2019re definitely doing something good.&nbsp;<\/p>\n\n\n\n<p>Of course, if you can find the NPS of your direct competitor(s), that would be an even better benchmark.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Method 2<\/strong>:&nbsp; Look at general numbers<\/h3>\n\n\n\n<p>If industry benchmarks aren\u2019t available, compare your results to typical NPS scores:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>NPS<\/strong><\/td><td><strong>Meaning<\/strong><\/td><\/tr><tr><td>&#8211; 100 &#8211; 0<\/td><td>Horrible<\/td><\/tr><tr><td>0 &#8211; 20<\/td><td>Favorable<\/td><\/tr><tr><td>20 &#8211; 30<\/td><td>Good<\/td><\/tr><tr><td>30- 50<\/td><td>Great<\/td><\/tr><tr><td>50 -80<\/td><td>Excellent<\/td><\/tr><tr><td>70 &#8211; 100<\/td><td>World-class<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Method 3<\/strong>: Benchmark against yourself<\/h3>\n\n\n\n<p>If you have run NPS survey(s) in the past, THE BEST way to evaluate your NPS is by comparing it to your previous scores. For example, if the NPS has increased over time, it\u2019s good at your brand level. Of course, then look at the general and industry benchmarks to understand where your SaaS stands overall.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Set NPS Goals?<\/strong><\/h2>\n\n\n\n<p>Now, obviously, your NPS goal should be to increase the scores with every survey you run.&nbsp;<\/p>\n\n\n\n<p>There is more to that, however. For one, you can have different objectives for your surveys.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You can try to convert more detractors into passives.&nbsp;<\/li><li>You can also work towards improving your experience for passives so that they start spreading the word-of-mouth about your SaaS.<\/li><li>And finally, you can also try to motivate promoters to actively tell others about your SaaS. You can do this by asking them to share your SaaS with their social media contacts, join your affiliate program, leave reviews on sites like G2 or Capterra, and so on.<\/li><\/ul>\n\n\n\n<p><strong>And here\u2019s the catch &#8211; You can set up goals for each of those objectives.&nbsp;<\/strong><\/p>\n\n\n\n<p>For example, your NPS goal can be to go from NPS = 25 to NPS = 27, decrease detractors by 10%, convert 5% passives into promoters, etc.&nbsp;<\/p>\n\n\n\n<p>There are a couple of things that can help you set up those NPS goals:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1. Run additional NPS surveys<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Naturally, NPS should be the starting point but you can go further.&nbsp;<\/p>\n\n\n\n<p>For example, you can run NPS surveys focusing on specific areas of the business &#8211; <a href=\"https:\/\/refiner.io\/blog\/nps-customer-service\/\">customer service<\/a>, product adoption, onboarding, etc. Then, match the data with different NPS segments (promoters, passives, and detractors) to identify which areas to improve for each segment you target.&nbsp;<\/p>\n\n\n\n<p><strong>Prioritize what needs attention based on the net promoter score(s). <\/strong>For example, if you asked customers to fill an NPS survey after onboarding and customer service, see which department scored the least. And focus on that department\u2019s problems first because uplifting the score of that department will have a maximum positive effect on the overall NPS.<\/p>\n\n\n\n<p>Similarly, your business goal with NPS can also determine your priorities. For example, if you want to decrease churn rate, see how NPS and churn data co-relate and prioritize what needs attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2. Single out detractors<\/strong><\/h3>\n\n\n\n<p>Your typical business plan will likely revolve around improving the customer experience for detractors. Why? Because if detractors become happier, passives and promoters will be satisfied with the changes in most cases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3. Look for patterns<\/strong><\/h3>\n\n\n\n<p>See what type of customers do not like your product or service and why they don\u2019t like it. For example, you can look for keywords across answers to NPS follow-up questions. Let\u2019s assume you are analyzing an NPS survey for customer service and see keywords like \u201cwait time,\u201d \u201clate reply,\u201d&nbsp; etc. It would mean customers are unhappy because of waiting time, and fixing it would likely increase NPS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4. Review other customer satisfaction data<\/strong><\/h3>\n\n\n\n<p>Other customer satisfaction surveys &#8211; <a href=\"https:\/\/refiner.io\/blog\/csat-survey\/\">CSAT<\/a> or CES, for example &#8211; can also highlight issues that might be causing problems for customers. Although, in this case, you won\u2019t have the data about which segments get affected, you can still use that data as guidelines for what to improve.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5. Focus on one goal at a time<\/strong><\/h3>\n\n\n\n<p>I\u2019m not going to lie to you &#8211; I have seen NPS surveys signalling that practically everything was wrong with a company. It\u2019s heartbreaking. But even if you face a similar situation, don\u2019t jump to fixing all those problems at once.&nbsp;<\/p>\n\n\n\n<p>Instead, focus on a single goal. If you\u2019re looking at decreasing the number of detractors, here are just some of the things you could do:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use NPS and other customer service data to uncover potential reasons for their dissatisfaction.&nbsp;<\/li><li>Schedule interviews with those people to gain direct feedback.&nbsp;<\/li><li>If necessary, run additional surveys to build a complete picture of the problem.&nbsp;<\/li><li>Then, start coming up with solutions.&nbsp;<\/li><\/ol>\n\n\n\n<p><strong>TIP: <\/strong>Run follow-up NPS surveys after you\u2019ve implemented a major solution to measure its impact.&nbsp;<\/p>\n\n\n\n<!-- NPS SaaS -->\n<div class=\"reusable-block\">\n<span class=\"reusable-block__heading\">In-app NPS Surveys for Web &#038; Mobile<\/span>\n<span class=\"reusable-block__text\">Launch perfectly timed in-app NPS surveys with Refiner. Personalize every aspect of your surveys to get high response rates and actionable feedback. Then, use our integrations to trigger automations &amp; workflows to close the customer feedback loop. Available for web &amp; mobile apps.<\/span>\n<a class=\"reusable-block__link\" href=\"https:\/\/refiner.io\/solutions\/nps\" rel=\"noopener noreferrer\" target=\"_self\">\nLearn More\n<\/a>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you just finish running your first NPS survey? Wondering how to set net promoter score goals and continue improving your customer satisfaction? Ok I admit it &#8211; I may be biased in saying this but NPS is really amazing. Even a simple, single-question NPS survey can help you understand how loyal and satisfied your [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1990,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"refiner_sidebar_werbeblock":"1223","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set Up NPS (Net Promoter Score) Goals for a SaaS Company<\/title>\n<meta name=\"description\" content=\"Discover how to set up NPS goals for your SaaS - Learn what to focus on and how to ensure that you&#039;ll reach NPS goals for your SaaS\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set Up NPS (Net Promoter Score) Goals for a SaaS Company\" \/>\n<meta property=\"og:description\" content=\"Discover how to set up NPS goals for your SaaS - Learn what to focus on and how to ensure that you&#039;ll reach NPS goals for your SaaS\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/\" \/>\n<meta property=\"og:site_name\" content=\"Refiner Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-11T12:03:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-11T14:55:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/NPS-goals.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1262\" \/>\n\t<meta property=\"og:image:height\" content=\"892\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Moritz Dausinger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mdausinger\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moritz Dausinger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/\"},\"author\":{\"name\":\"Moritz Dausinger\",\"@id\":\"https:\/\/refiner.io\/blog\/#\/schema\/person\/55632335b069a1d4a08cfd16de5d4dd2\"},\"headline\":\"How to Set Up NPS Goals for SaaS\",\"datePublished\":\"2021-10-11T12:03:58+00:00\",\"dateModified\":\"2021-10-11T14:55:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/\"},\"wordCount\":1135,\"publisher\":{\"@id\":\"https:\/\/refiner.io\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/NPS-goals.png\",\"articleSection\":[\"Net Promoter Score\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/\",\"url\":\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/\",\"name\":\"How to Set Up NPS (Net Promoter Score) Goals for a SaaS Company\",\"isPartOf\":{\"@id\":\"https:\/\/refiner.io\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/NPS-goals.png\",\"datePublished\":\"2021-10-11T12:03:58+00:00\",\"dateModified\":\"2021-10-11T14:55:04+00:00\",\"description\":\"Discover how to set up NPS goals for your SaaS - Learn what to focus on and how to ensure that you'll reach NPS goals for your SaaS\",\"breadcrumb\":{\"@id\":\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#primaryimage\",\"url\":\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/NPS-goals.png\",\"contentUrl\":\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/NPS-goals.png\",\"width\":1262,\"height\":892,\"caption\":\"NPS goals\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/refiner.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Set Up NPS Goals for SaaS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/refiner.io\/blog\/#website\",\"url\":\"https:\/\/refiner.io\/blog\/\",\"name\":\"Refiner Blog\",\"description\":\"SaaS Growth Tactics &amp; Best Practices in Managing Customer Feedback\",\"publisher\":{\"@id\":\"https:\/\/refiner.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/refiner.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/refiner.io\/blog\/#organization\",\"name\":\"Refiner Blog\",\"url\":\"https:\/\/refiner.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/refiner.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/06\/Refiner-Logo-Blog.png\",\"contentUrl\":\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/06\/Refiner-Logo-Blog.png\",\"width\":468,\"height\":88,\"caption\":\"Refiner Blog\"},\"image\":{\"@id\":\"https:\/\/refiner.io\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/refiner.io\/blog\/#\/schema\/person\/55632335b069a1d4a08cfd16de5d4dd2\",\"name\":\"Moritz Dausinger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/refiner.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ec002e5788821d64a86d8ed49b1d44b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ec002e5788821d64a86d8ed49b1d44b9?s=96&d=mm&r=g\",\"caption\":\"Moritz Dausinger\"},\"description\":\"CEO of Refiner\",\"sameAs\":[\"https:\/\/x.com\/mdausinger\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Set Up NPS (Net Promoter Score) Goals for a SaaS Company","description":"Discover how to set up NPS goals for your SaaS - Learn what to focus on and how to ensure that you'll reach NPS goals for your SaaS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/","og_locale":"en_US","og_type":"article","og_title":"How to Set Up NPS (Net Promoter Score) Goals for a SaaS Company","og_description":"Discover how to set up NPS goals for your SaaS - Learn what to focus on and how to ensure that you'll reach NPS goals for your SaaS","og_url":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/","og_site_name":"Refiner Blog","article_published_time":"2021-10-11T12:03:58+00:00","article_modified_time":"2021-10-11T14:55:04+00:00","og_image":[{"width":1262,"height":892,"url":"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/NPS-goals.png","type":"image\/png"}],"author":"Moritz Dausinger","twitter_card":"summary_large_image","twitter_creator":"@mdausinger","twitter_misc":{"Written by":"Moritz Dausinger","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#article","isPartOf":{"@id":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/"},"author":{"name":"Moritz Dausinger","@id":"https:\/\/refiner.io\/blog\/#\/schema\/person\/55632335b069a1d4a08cfd16de5d4dd2"},"headline":"How to Set Up NPS Goals for SaaS","datePublished":"2021-10-11T12:03:58+00:00","dateModified":"2021-10-11T14:55:04+00:00","mainEntityOfPage":{"@id":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/"},"wordCount":1135,"publisher":{"@id":"https:\/\/refiner.io\/blog\/#organization"},"image":{"@id":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#primaryimage"},"thumbnailUrl":"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/NPS-goals.png","articleSection":["Net Promoter Score"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/","url":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/","name":"How to Set Up NPS (Net Promoter Score) Goals for a SaaS Company","isPartOf":{"@id":"https:\/\/refiner.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#primaryimage"},"image":{"@id":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#primaryimage"},"thumbnailUrl":"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/NPS-goals.png","datePublished":"2021-10-11T12:03:58+00:00","dateModified":"2021-10-11T14:55:04+00:00","description":"Discover how to set up NPS goals for your SaaS - Learn what to focus on and how to ensure that you'll reach NPS goals for your SaaS","breadcrumb":{"@id":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refiner.io\/blog\/nps-goals-for-saas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#primaryimage","url":"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/NPS-goals.png","contentUrl":"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/NPS-goals.png","width":1262,"height":892,"caption":"NPS goals"},{"@type":"BreadcrumbList","@id":"https:\/\/refiner.io\/blog\/nps-goals-for-saas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refiner.io\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Set Up NPS Goals for SaaS"}]},{"@type":"WebSite","@id":"https:\/\/refiner.io\/blog\/#website","url":"https:\/\/refiner.io\/blog\/","name":"Refiner Blog","description":"SaaS Growth Tactics &amp; Best Practices in Managing Customer Feedback","publisher":{"@id":"https:\/\/refiner.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refiner.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/refiner.io\/blog\/#organization","name":"Refiner Blog","url":"https:\/\/refiner.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/refiner.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/06\/Refiner-Logo-Blog.png","contentUrl":"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/06\/Refiner-Logo-Blog.png","width":468,"height":88,"caption":"Refiner Blog"},"image":{"@id":"https:\/\/refiner.io\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/refiner.io\/blog\/#\/schema\/person\/55632335b069a1d4a08cfd16de5d4dd2","name":"Moritz Dausinger","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/refiner.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ec002e5788821d64a86d8ed49b1d44b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ec002e5788821d64a86d8ed49b1d44b9?s=96&d=mm&r=g","caption":"Moritz Dausinger"},"description":"CEO of Refiner","sameAs":["https:\/\/x.com\/mdausinger"]}]}},"featured_image_src":"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/NPS-goals-600x400.png","featured_image_src_square":"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2021\/10\/NPS-goals-600x600.png","author_info":{"display_name":"Moritz Dausinger","author_link":"https:\/\/refiner.io\/blog\/author\/user\/"},"_links":{"self":[{"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/posts\/1985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/comments?post=1985"}],"version-history":[{"count":4,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/posts\/1985\/revisions"}],"predecessor-version":[{"id":1992,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/posts\/1985\/revisions\/1992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/media\/1990"}],"wp:attachment":[{"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/media?parent=1985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/categories?post=1985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/tags?post=1985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}