{"id":2240,"date":"2022-02-10T11:55:18","date_gmt":"2022-02-10T11:55:18","guid":{"rendered":"https:\/\/ec2-34-253-215-75.eu-west-1.compute.amazonaws.com\/?p=2240"},"modified":"2025-12-08T15:37:26","modified_gmt":"2025-12-08T15:37:26","slug":"qualtrics-alternatives","status":"publish","type":"post","link":"https:\/\/refiner.io\/blog\/qualtrics-alternatives\/","title":{"rendered":"14 Best Qualtrics Alternatives"},"content":{"rendered":"\n

Looking for Qualtrics alternatives?<\/p>\n\n\n\n

Well, I don’t blame you. Sure, Qualtrics is amazing. It\u2019s a massive platform, after all, and its capabilities reach far beyond just customer feedback. <\/p>\n\n\n\n

But is Qualtrics the best option for your brand? It depends, and the chances are that other products would suit you better. <\/p>\n\n\n\n

Let\u2019s find out.<\/p>\n\n\n\n\n\n

What is Qualtrics?<\/strong><\/h2>\n\n\n\n
\"Qualtrics<\/figure>\n\n\n\n

Qualtrics<\/a> refers to its tool as a \u201ccustomer experience management software<\/em>.\u201d A quick glance under the hood, and the label becomes clear. <\/p>\n\n\n\n

Qualtrics is a huge platform comprising of capabilities allowing you to run anything from simple online surveys like a net promoter score<\/a>, measure customer satisfaction<\/a>, track brand performance, test ads, conduct product pricing research, to evaluate employee engagement. <\/p>\n\n\n\n

In other words, Qualtrics allows you to test, track, evaluate and monitor almost all experiences a person might have with a brand or product. <\/p>\n\n\n\n

\"Qualtrics<\/figure>\n\n\n\n

With Qualtrics, you can capture and store customer and employee experience data. The tools powerful analytics capabilities help you process and understand the data and draw an action plan based on your findings. And finally, workflows help you put the insights in action. <\/p>\n\n\n\n

But is Qualtrics the right solution for you? <\/h3>\n\n\n\n

Great as it is, the platform often draws criticism from users. <\/p>\n\n\n\n

Many customers admit that Qualtrics is complicated to use. According to many, when using the platform, you should prepare for a steep learning curve, at least compared to other survey tools<\/a>. <\/p>\n\n\n\n

Here are just some comments about that from GetApp<\/a>.<\/p>\n\n\n\n

\"Problems<\/figure>\n\n\n\n
\"Problems<\/figure>\n\n\n\n

Also, Qualtrics isn\u2019t the cheapest tool either. <\/p>\n\n\n\n

Although the company doesn\u2019t reveal its pricing on the website, I\u2019ve found some data points on sites like Capterra. According to that site, for example, Qualtrics’ customer experience package starts at $1500 per year. <\/p>\n\n\n\n

\"Qualtrics<\/figure>\n\n\n\n

Naturally, complexity and a potentially steep price for many do not mean that the platform isn\u2019t any good. But it\u2019s certainly something worth considering when evaluating Qualtrics and its alternatives. <\/p>\n\n\n\n

So, who are Qualtrics competitors worth evaluating?<\/p>\n\n\n\n

14 Amazing Alternatives to Qualtrics <\/strong><\/h2>\n\n\n\n

#1. Refiner – No.1 Customer Feedback Software <\/h3>\n\n\n\n
\"Refiner,<\/figure>\n\n\n\n

Refiner<\/a> (disclaimer: this is our tool) is customer feedback and survey platform that we built specifically for web and mobile products. Because of that, Refiner offers all the features a product company would need to survey its users, and collect customer feedback, and nothing that you wouldn\u2019t be using anyway. <\/p>\n\n\n\n

With Refiner, you can:<\/strong><\/p>\n\n\n\n