{"id":2336,"date":"2022-03-14T08:28:43","date_gmt":"2022-03-14T08:28:43","guid":{"rendered":"https:\/\/ec2-34-253-215-75.eu-west-1.compute.amazonaws.com\/?p=2336"},"modified":"2026-01-19T08:21:07","modified_gmt":"2026-01-19T08:21:07","slug":"product-led-growth-tools","status":"publish","type":"post","link":"https:\/\/refiner.io\/blog\/product-led-growth-tools\/","title":{"rendered":"18 Must-use Product-led Growth Tools in 2022"},"content":{"rendered":"\n

Are you currently building your product-led growth strategy? Wondering what product-led growth tools to use?<\/p>\n\n\n\n

Let\u2019s not beat around the bush here – There is no better way to build a SaaS business than by using the product as the main vehicle for growth. <\/p>\n\n\n\n

The problem? Well, you can\u2019t do it without using dedicated tools. But with so many options on the market, it\u2019s hard to figure out which ones to use. <\/p>\n\n\n\n

Hence this guide. Below, you\u2019ll find a list of 18 must-use product-led growth tools to add to your stack.<\/p>\n\n\n\n

Before we get to that, though, let\u2019s see what you\u2019ll be using those tools for.<\/p>\n\n\n\n\n\n

What is Product-led Growth?<\/strong><\/h2>\n\n\n\n

Product-led growth<\/a> (PLG) is a business strategy that places the product at the center of your organizational objectives. <\/p>\n\n\n\n

Your product becomes the channel that drives acquisition, engagement, conversion, and referrals. You are moving from a sales-led approach to a product-led focus that facilitates efficiency and scalability.<\/p>\n\n\n\n

In product-led companies, the growth of a product and its user adoption can impact the company\u2019s growth. This is a big opportunity for SaaS businesses to adopt a PLG strategy to scale.<\/p>\n\n\n\n

Using your product to solve a problem can make it easier to grow your business while listening to your customers\u2019 needs. <\/p>\n\n\n\n

You are not just product-centric, you are also customer-centric.<\/p>\n\n\n\n

But product-led strategy requires more than just the product. You need data, customer feedback, and the ability to put your product at the customer\u2019s focus. And for that, you need tools.<\/p>\n\n\n\n

What to Look For a Product-led Growth Stack<\/strong><\/h2>\n\n\n\n

In order to make your product-led growth strategy work, you need the right stack of tools to run various aspects of your strategy.<\/p>\n\n\n\n

Here is everything you need to consider when choosing your tools.<\/p>\n\n\n\n

#1. Every product should contribute to your PLG strategy<\/h3>\n\n\n\n

Start by setting clear objectives. What do you want to get out of each tool?<\/p>\n\n\n\n

Every product should contribute one way or another to your PLG strategy. If it\u2019s not part of your strategy, then you are only using it for the sake of it.<\/p>\n\n\n\n

#2. Use products that different teams can use<\/h3>\n\n\n\n

It\u2019s easy to fall into the trap of using different tools among various teams. <\/p>\n\n\n\n

The sales team may be having their own tech stack while the product teams need a different set of tools.<\/p>\n\n\n\n

Meanwhile, sales and marketing may have tools that overlap but they could still be working in silos without realizing it.<\/p>\n\n\n\n

Stop complicating your business operations.<\/p>\n\n\n\n

Bring all teams together to decide on the tools that work best for everyone. <\/p>\n\n\n\n

#3. Categorize the tools in your stack<\/h3>\n\n\n\n

There is always the risk of using multiple tools for similar uses. Whether it\u2019s because teams work in silos or simply because you haven\u2019t reviewed a tool\u2019s features, it\u2019s easy to end up paying for multiple similar tools.<\/p>\n\n\n\n

Before you invest in new tools, review your existing stack.<\/p>\n\n\n\n

Once you set the objectives for each tool you need, categorize the tools in your stack.<\/p>\n\n\n\n

Think about what your ideal toolstack looks like.<\/p>\n\n\n\n

Now it\u2019s time to fill in the gaps.<\/p>\n\n\n\n

#4. Review where the tools fit in the stages of the lifecycle<\/h3>\n\n\n\n

You should be able to have a balanced toolstack across all stages of the lifecycle.<\/p>\n\n\n\n

You don\u2019t want to use too many tools during the onboarding stage and forget engagement or conversion.<\/p>\n\n\n\n

Make sure you pick the tools that make both your work and the user journey for your customers easier.<\/p>\n\n\n\n

#5. Go niche if needed rather than investing only in all-in-one tools<\/h3>\n\n\n\n

It\u2019s tempting to go for a suite of tools that offer multiple features.<\/p>\n\n\n\n

You don\u2019t need 20 tools if you can buy 5 that can still offer similar features, right?<\/p>\n\n\n\n

This is not always the case.<\/p>\n\n\n\n

If you\u2019re serious about scaling your SaaS company with your PLG strategy, go niche with the products that you\u2019ll use.<\/p>\n\n\n\n

All-in-one tools can be handy if you\u2019re just getting started but they don\u2019t necessarily provide the same level of expertise and features in every area of focus.<\/p>\n\n\n\n

Even better, aim for tools that are made for SaaS businesses. There is a different set of features on SaaS-focused tools and they can make your work more efficient.<\/p>\n\n\n\n

#6. Map out your company\u2019s needs before you invest in tools<\/h3>\n\n\n\n

Bring the teams together and map out everyone\u2019s needs and what they want to get out of each tool.<\/p>\n\n\n\n

Instead of saying \u201cI\u2019ll use Intercom because the X company is also using it\u201d, write down the reasons you want to use the tool.<\/p>\n\n\n\n

Top 18 Product-led Growth Tools For Saas<\/strong><\/h2>\n\n\n\n

Note – Following my advice above, I organized the tools below by category. Hopefully, this will make it easier for you to decide which tools you need, and what to use them for.<\/p>\n\n\n\n

Customer feedback <\/strong><\/h3>\n\n\n\n

#1. Refiner – The No.1 Customer Feedback and Survey Solution for SaaS<\/h4>\n\n\n
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\"Refiner<\/figure><\/div>\n\n\n

Refiner<\/a> is in-app survey software for web and mobile apps, built specifically for SaaS and digital products that want high-quality contextual feedback inside the product, not in random email blasts.<\/p>\n\n\n\n

With Refiner, product and CX teams are able to run targeted microsurveys in their web app or native mobile apps, and collect feedback to make better product decisions and improve customer experience based on what their real users are doing.<\/p>\n\n\n\n

The whole idea is simple. You drop Refiner into your app, show beautifully branded surveys at the perfect moment, and get highly valuable insights instead of noisy, low-intent feedback. Refiner focuses on perfectly timed in-product micro surveys and gives you advanced targeting so you can always ask the right question, to the right segment, at the right time.<\/p>\n\n\n\n

What you can do with Refiner<\/strong><\/p>\n\n\n\n