{"id":2545,"date":"2022-06-14T15:59:47","date_gmt":"2022-06-14T15:59:47","guid":{"rendered":"https:\/\/refiner.io\/blog\/?p=2545"},"modified":"2025-11-13T15:49:41","modified_gmt":"2025-11-13T15:49:41","slug":"in-app-survey-response-rates","status":"publish","type":"post","link":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/","title":{"rendered":"In-app Survey Response Rates (2025 Report &#8211; NEW DATA)"},"content":{"rendered":"\n<div style=\"color:#32373c;background-color:#00d1b2\" class=\"wp-block-genesis-blocks-gb-notice gb-font-size-18 gb-block-notice\" data-id=\"a44f53\"><div class=\"gb-notice-title\" style=\"color:#fff\"><p>TL;DR <strong>(2025 in-app survey response rate at a glance)<\/strong><\/p><\/div><div class=\"gb-notice-text\" style=\"border-color:#00d1b2\">\n<ul class=\"wp-block-list\">\n<li><strong>Typical in-app survey response rate (2025):<\/strong> 27.52%<\/li>\n\n\n\n<li><strong>Typical in-app survey completion rate (2025):<\/strong> 24.84%<\/li>\n\n\n\n<li><strong>Typical web app in-app survey response rate: <\/strong>26.48%<\/li>\n\n\n\n<li><strong>Typical mobile app in-app survey response rate: <\/strong>36.14%<\/li>\n\n\n\n<li><strong>Survey distribution: <\/strong>The majority of survey response rates fall within the 10% &#8211; 155 bucket.<\/li>\n\n\n\n<li><strong>Response rates by survey type:<\/strong>\n<ul class=\"wp-block-list\">\n<li>NPS: 21.71%<\/li>\n\n\n\n<li>CSAT: 26.29%<\/li>\n\n\n\n<li>Mobile: 36.14%<\/li>\n\n\n\n<li>Web: 26.48%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Best performing survey length:<\/strong> Surveys with 4-5 questions yield the strongest response rate.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>In-app surveys have grown in popularity since we conducted our first response rate survey in 2022.<\/p>\n\n\n\n<p>In fact, I\u2019d wager that today, more SaaS or digital products companies turn to <a href=\"https:\/\/refiner.io\/blog\/in-app-surveys\/\">in-app surveys<\/a> than to <a href=\"https:\/\/refiner.io\/blog\/in-app-surveys-vs-email-surveys\/\">email<\/a> or web-based ones.&nbsp;<\/p>\n\n\n\n<p><strong>However, in spite of such a wide adoption rate, the question about potential response rate remains top of the founders\u2019 minds.<\/strong>&nbsp;<\/p>\n\n\n\n<p><em>(I know because they regularly ask me about it, hoping to verify whether their results at least come close to their industry averages.)<\/em><\/p>\n\n\n\n<p>So, in 2022, we conducted our first in-app survey response rate study. (You can view our original report findings at the bottom of this page.)<\/p>\n\n\n\n<p><strong>In 2025, we decided to test whether in-app surveys continue to perform as well as they did back then.&nbsp;<\/strong><\/p>\n\n\n\n<p>And so, what you have in front of you are the findings to <strong>Refiner\u2019s In-app Survey Response Rate Report 2025<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Report terminology<\/h3>\n\n\n\n<p>Before we dive into the data, let me briefly explain terms you\u2019ll see prominently throughout this page:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Survey view<\/strong> &#8211; a survey displayed for a user in the app.&nbsp;<\/li>\n\n\n\n<li><strong>Response rate<\/strong> &#8211; the number of survey views where the user answered at least one question in the survey.&nbsp;<\/li>\n\n\n\n<li><strong>Completion rate<\/strong> &#8211; the total number of survey views where participants responded to all questions in the survey.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In-app Survey Response Rates 2025<\/strong><\/h2>\n\n\n\n<p>Just like with the 2022 research, to make our research statically significant, we decided on certain ground rules for evaluating in-app survey performance.&nbsp;<\/p>\n\n\n\n<p>For this research, we evaluated the performance of <strong>1382 in-app surveys<\/strong> created with Refiner that passed the following criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The widget had to have generated at least 100 survey views during the original survey run,&nbsp;<\/li>\n\n\n\n<li>The survey also had to collect at least 50 responses during its run.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In total, the 1382 surveys we evaluated generated 50,305,103 views and 6,137,194 survey responses.<\/p>\n\n\n\n<p>Here\u2019s what we found.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Response and Completion Rates<\/h3>\n\n\n\n<p>Let\u2019s start with the big one \u2013 <strong>How do in-app surveys perform in 2025?<\/strong>&nbsp;<\/p>\n\n\n\n<p>Well, based on our data, <strong>exceptionally well<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Take a look.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/1-1024x1024.png\" alt=\"In-app survey response rates 2025\" class=\"wp-image-4173\" srcset=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/1-1024x1024.png 1024w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/1-300x300.png 300w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/1-150x150.png 150w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/1-768x768.png 768w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/1-600x600.png 600w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The 1382 in-app surveys we analyzed delivered:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An average response rate of 27.52%, and&nbsp;<\/li>\n\n\n\n<li>An average completion rate of 24.84%<\/li>\n<\/ul>\n\n\n\n<p>In comparison, in 2022, surveys we analyzed delivered 25.25% of response rates. Completion rates fared just slightly below that, at 23.04%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile vs Web App In-app Surveys<\/h3>\n\n\n\n<p>When we talk about in-app surveys, we usually mean one of two specific types of applications where these surveys could be triggered:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web apps (software that works in your browser, like Refiner, for example.)<\/li>\n\n\n\n<li>Mobile apps (applications that are created specifically to be used in smartphones and other mobile devices. Your bank app is a good example here.)<\/li>\n<\/ul>\n\n\n\n<p>Naturally, surveys in each of those applications perform differently.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-app surveys in <strong>web apps<\/strong> deliver a <strong>26.48% response rate<\/strong><\/li>\n\n\n\n<li>In-app surveys triggered in <strong>mobile apps<\/strong>, however, deliver a staggering <strong>36.14% response rate<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/5-1024x1024.png\" alt=\"web-app in-app surveys vs mobile app in-app surveys\" class=\"wp-image-4171\" srcset=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/5-1024x1024.png 1024w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/5-300x300.png 300w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/5-150x150.png 150w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/5-768x768.png 768w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/5-600x600.png 600w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/5.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>BTW, I do appreciate that this finding might seem insignificant at first. The two platforms are independent from each other, after all.&nbsp;<\/p>\n\n\n\n<p>However, these findings are important for a company that operates both a web app and a mobile app.&nbsp;<\/p>\n\n\n\n<p>Based on these findings, it\u2019s clear that it would get a far better response rate and gather better (and more!) customer feedback if it launches the survey within the latter, right?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Survey Length<\/h3>\n\n\n\n<p>This is another common question regarding in-app surveys:<\/p>\n\n\n\n<p><em>\u201cHow long should my in-app survey be, ideally?\u201d<\/em><\/p>\n\n\n\n<p>And it makes sense, right?&nbsp;<\/p>\n\n\n\n<p>On the one hand, you want to collect all the insights you seek. But at the same time, you don\u2019t want to sabotage the survey\u2019s success by making it too long or too difficult for users to complete.<\/p>\n\n\n\n<p>So, here\u2019s what our research says about ideal survey length\u2026.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/2-1024x1024.png\" alt=\"Average in-app survey completion rate by length.\" class=\"wp-image-4169\" srcset=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/2-1024x1024.png 1024w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/2-300x300.png 300w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/2-150x150.png 150w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/2-768x768.png 768w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/2-600x600.png 600w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Intriguing, right?<\/p>\n\n\n\n<p>To get the highest possible response rate, your best bet seems to be either to&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>trigger <strong>a single question survey<\/strong> (like NPS or CSAT) or&nbsp;<\/li>\n\n\n\n<li>have it contain <strong>4 or 5 questions<\/strong>. And, as a matter of fact, the latter could trigger a far better number of responses than the former.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Now, that\u2019s something you don\u2019t hear very often, do you?&nbsp;<\/p>\n\n\n\n<p>Most advice around the web tries to convince you that the shorter is better. And yet, based on our data, the sweet spot for your in-app survey is actually:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Just one question or<\/li>\n\n\n\n<li>4 &#8211; 5 questions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>How does this compare with our previous findings?<\/strong><\/p>\n\n\n\n<p>Well, this is another intriguing aspect of this finding.&nbsp;<\/p>\n\n\n\n<p>You see, in 2022, we discovered that single-question surveys performed significantly better. In fact, one question in-app surveys greatly outperformed longer surveys.&nbsp;<\/p>\n\n\n\n<p>Take a look\u2026<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"799\" src=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/image-2.png\" alt=\"2022 in-app survey response rates by survey length\" class=\"wp-image-4167\" srcset=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/image-2.png 1024w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/image-2-300x234.png 300w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/image-2-768x599.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Today, however, longer, <strong>4-5 questions surveys seem to deliver a better response rate<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>One possible explanation for this is the increased adoption of mobile-first surveys.<\/strong>&nbsp;<\/p>\n\n\n\n<p>It\u2019s more natural for us to tap several answers on a smartphone than do the same on a computer. After all, we consider these two devices differently, and tend to perform different tasks on them.&nbsp;<\/p>\n\n\n\n<p><em>Smartphones are in our hands all day.<\/em> We often spend time tapping, scrolling, and so on. In fact, these actions are the staple of using a smartphone, whether you\u2019re consuming information or browsing and purchasing products. So, an in-app survey that requires several taps to answer all questions doesn\u2019t actually disturb our flow. It fits nicely into it, in fact.<\/p>\n\n\n\n<p><em>However, that\u2019s not the case when it&#8217;s triggered on a computer screen\u2026 <\/em>Many computer-first tasks involve typing, reading, analyzing, and interacting with various programs to complete actions that often require concentration and focus. An in-app survey popping on screen is more likely to disturb that flow.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Survey Placement&nbsp;<\/h3>\n\n\n\n<p>Just like length, survey placement &#8211; the exact location where you display it in your web or mobile app &#8211; has an enormous impact on the response rate.&nbsp;<\/p>\n\n\n\n<p>But to present the data properly, we need to look at each application type &#8211; web-app and mobile &#8211; separately.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Web-app Survey Placement<\/h4>\n\n\n\n<p>In 2025, by far, the survey placement that delivered the highest response rate was simply a modal at the center of the screen.<\/p>\n\n\n\n<p><strong>The center of the screen modal delivered 42.6% response rate<\/strong> (based on 254 surveys in our study that used this placement.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/survey-data-widget-placement-1024x1024.webp\" alt=\"In-app survey response rate for web apps by placement\" class=\"wp-image-4181\" srcset=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/survey-data-widget-placement-1024x1024.webp 1024w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/survey-data-widget-placement-300x300.webp 300w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/survey-data-widget-placement-150x150.webp 150w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/survey-data-widget-placement-768x768.webp 768w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/survey-data-widget-placement-600x600.webp 600w, https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/survey-data-widget-placement.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>An interesting data point, and perhaps a signal of an emerging trend, is the performance of top-centered surveys.<\/p>\n\n\n\n<p>These surveys delivered even higher response rates, at 47.8%. However, since only 17 surveys in our study used that placement, it is quite hard to compare it with the modal.&nbsp;<\/p>\n\n\n\n<p>That said, it might be a one worth testing out.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Mobile App Survey Placement<\/h4>\n\n\n\n<p>I have to say that evaluating the best placement of in-app surveys on mobile apps turned out a little bit more problematic.&nbsp;<\/p>\n\n\n\n<p>The reason for that is that companies seem to use primarily one placement, without testing any other.&nbsp;<\/p>\n\n\n\n<p>And so, in our study, we found that a survey placed at the bottom of the screen performed significantly better than other placements. <strong>It delivered a 34.8% response rate.<\/strong>&nbsp;<\/p>\n\n\n\n<p>However, it is worth noting that this result is based on a disproportionately large number of surveys using this placement. 86% of mobile app surveys we evaluated used that placement.&nbsp;<\/p>\n\n\n\n<p>This finding makes it a little bit more challenging to advise on the best placement.&nbsp;<\/p>\n\n\n\n<p>On the one hand, it\u2019s clear that an in-app survey placed at the bottom of the screen is guaranteed to perform well.<\/p>\n\n\n\n<p>However, surveys using a full screen modal performed even better. Unfortunately, since only 9 surveys in our study used that placement, it is almost impossible to draw any conclusions from their performance.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In-app NPS and CSAT Survey Response Rates 2025<\/strong><\/h2>\n\n\n\n<p>Aside from looking at overall in-app survey performance, we decided to also dig a little bit deeper, and evaluate how the two most popular in-app survey types perform &#8211; NPS and CSAT.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In-app NPS<\/h3>\n\n\n\n<p>We analyzed <strong>283 in-app NPS surveys<\/strong> that generated <strong>5,091,330 views and 747,099 responses.<\/strong><\/p>\n\n\n\n<p>Survey performance results:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-app NPS response rate: 21.71%<\/li>\n\n\n\n<li>In-app NPS survey completion rate: 18.74%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">In-app CSAT<\/h3>\n\n\n\n<p>We also analyzed 259 in-app CSAT surveys; 4,575,391 views; and 636,278 responses and found:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-app CSAT response rate: 26.29%<\/li>\n\n\n\n<li>In-app CSAT completion rate: 22.73%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In-app Survey Benchmarks<\/strong><\/h2>\n\n\n\n<p>Let\u2019s tackle the third most common question regarding in-app surveys &#8211; How does my survey perform vs the others.&nbsp;<\/p>\n\n\n\n<p>So, below, I\u2019ve compiled benchmarks to compare your surveys against.&nbsp;<\/p>\n\n\n\n<p>And needless to say, if your performance is already within those three brackets, you\u2019re doing good.&nbsp;<\/p>\n\n\n\n<p>And hey, if it\u2019s not in the Excellent range, you know you can improve it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Good<\/strong><\/td><td><strong>Great<\/strong><\/td><td><strong>Excellent<\/strong><\/td><\/tr><tr><td><strong>Overall<\/strong><\/td><td>&gt; 15 %<\/td><td>&gt; 25 %<\/td><td>&gt; 44 %<\/td><\/tr><tr><td><strong>NPS<\/strong><\/td><td>&gt; 14 %<\/td><td>&gt; 18 %<\/td><td>&gt; 32 %<\/td><\/tr><tr><td><strong>CSAT<\/strong><\/td><td>&gt; 17 %<\/td><td>&gt; 25 %<\/td><td>&gt; 41 %<\/td><\/tr><tr><td><strong>Mobile App<\/strong><\/td><td>&gt; 19 %<\/td><td>&gt; 35 %<\/td><td>&gt; 62 %<\/td><\/tr><tr><td><strong>Web App<\/strong><\/td><td>&gt; 15 %<\/td><td>&gt; 24 %<\/td><td>&gt; 42 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In-app Survey Study Comparison 2022 vs 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2025<\/strong><\/td><\/tr><tr><td><strong>Response rate<\/strong><\/td><td>25.25%<\/td><td>27.52%<\/td><\/tr><tr><td><strong>Completion rate<\/strong><\/td><td>23.04%<\/td><td>24.84%<\/td><\/tr><tr><td><strong>Best placement<\/strong><\/td><td>Centered modal<\/td><td>Centered modal<\/td><\/tr><tr><td><strong>Best length<\/strong><\/td><td>Single-question<\/td><td>4-5 questions<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Definitions and Glossary<\/strong><\/h2>\n\n\n\n<p><strong>In-app survey:<\/strong> A question or two shown inside your product, while the user is doing something. Read more: <a href=\"https:\/\/refiner.io\/blog\/in-app-surveys\/\">https:\/\/refiner.io\/blog\/in-app-surveys\/<\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Response rate:<\/strong> Unique people who answered, divided by unique people who saw the prompt, in your chosen window. Read more: <a href=\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/\">https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/<\/a> and <a href=\"https:\/\/refiner.io\/blog\/improve-in-app-survey-response-rates\/\">https:\/\/refiner.io\/blog\/improve-in-app-survey-response-rates\/<\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Completion rate:<\/strong> People who started and finished the survey, divided by people who started.<\/p>\n\n\n\n<p><strong>Viewer:<\/strong> A unique user who saw the survey at least once.<\/p>\n\n\n\n<p><strong>Trigger:<\/strong> The rule that shows the survey. Event-based after an action, or time-based.<\/p>\n\n\n\n<p><strong>Timing:<\/strong> When the survey pops up on screen. Read more: <a href=\"https:\/\/refiner.io\/blog\/in-app-survey-timing\/\">https:\/\/refiner.io\/blog\/in-app-survey-timing\/<\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Targeting:<\/strong> Who you show it to.&nbsp;<\/p>\n\n\n\n<p><strong>Frequency cap:<\/strong> How often a single user can see a prompt.&nbsp;<\/p>\n\n\n\n<p><strong>Placement:<\/strong> Where the prompt appears on screen. Inline, modal, or full-screen.<\/p>\n\n\n\n<p><strong>Survey length:<\/strong> How long it takes to finish.&nbsp;<strong>Dismissal:<\/strong> User closing the survey without starting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">And there you have it&#8230;<\/h2>\n\n\n\n<p>&#8230; a research-based answer to whether in-app survey work, and what sort of results you could expect from them. <\/p>\n\n\n\n<p>What&#8217;s left now is to go on and start collecting <a href=\"https:\/\/refiner.io\/blog\/product-surveys\/\">product feedback<\/a> with in-app surveys. <\/p>\n\n\n\n<p>Good luck!<\/p>\n\n\n\n<!-- Get to know your users -->\n<div class=\"reusable-block\">\n<span class=\"reusable-block__heading\">Get to know your users<\/span>\n<span class=\"reusable-block__text\">Refiner is a customer survey tool for web and mobile applications. Collect more user insights with perfectly timed in-app surveys, automate actions based on survey responses, and quickly find gaps in the understanding of your users.<\/span>\n<a class=\"reusable-block__link\" href=\"https:\/\/refiner.io\/\" rel=\"noopener noreferrer\" target=\"_self\">\nDiscover Refiner\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In-app Survey Response Rates &#8211; FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1752654120637\"><strong class=\"schema-faq-question\"><strong>What is a good in\u2011app survey response rate in 2025?<\/strong><\/strong> <p class=\"schema-faq-answer\">Across our dataset, the average response rate is <strong>27.52%<\/strong>. Use that as your baseline when you benchmark your own surveys.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1752654140304\"><strong class=\"schema-faq-question\"><strong>What is a typical completion rate?<\/strong><\/strong> <p class=\"schema-faq-answer\">The average completion rate is <strong>24.84%<\/strong>. If you are close to that, you are in a healthy range.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1752654158760\"><strong class=\"schema-faq-question\"><strong>Do mobile app surveys perform better than web app surveys?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes. Mobile app surveys average <strong>36.14%<\/strong> response rate, while web app surveys average <strong>26.48%<\/strong>. If you have both platforms, prioritize mobile to collect more feedback.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1763044919638\"><strong class=\"schema-faq-question\"><strong>NPS vs CSAT, which gets higher response rates?<\/strong><\/strong> <p class=\"schema-faq-answer\">In our sample, <strong>CSAT<\/strong> performs higher than <strong>NPS<\/strong>. CSAT response rate is <strong>26.29%<\/strong> and NPS is <strong>21.71%<\/strong>. Completion rates follow the same pattern.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1763044937314\"><strong class=\"schema-faq-question\"><strong>How many questions should an in\u2011app survey have?<\/strong><\/strong> <p class=\"schema-faq-answer\">Two sweet spots stand out. <strong>Single\u2011question<\/strong> surveys perform well, and <strong>4 to 5 question<\/strong> surveys perform best overall in our 2025 data. Test both formats for your use case.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1763044953212\"><strong class=\"schema-faq-question\"><strong>Where should I place the survey in a web app to get the best results?<\/strong><\/strong> <p class=\"schema-faq-answer\">A <strong>center\u2011screen modal<\/strong> delivered <strong>42.6%<\/strong> response rate across 254 surveys. <strong>Top\u2011center<\/strong> performed even higher at <strong>47.8%<\/strong>, but the sample size was small, so treat it as a test idea, not a rule.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1763044969760\"><strong class=\"schema-faq-question\"><strong>What about placement in a mobile app?<\/strong><\/strong> <p class=\"schema-faq-answer\"><strong>Bottom\u2011of\u2011screen<\/strong> prompts are widely used and perform well at <strong>34.8%<\/strong> on average. <strong>Full\u2011screen<\/strong> modals performed even better in our data, but the sample was tiny, so validate in your own product.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1763044985780\"><strong class=\"schema-faq-question\"><strong>How do you define response rate and completion rate?<\/strong><\/strong> <p class=\"schema-faq-answer\"><em>Response rate<\/em> is views where a user answered at least one question, divided by total views. <em>Completion rate<\/em> is surveys finished divided by surveys started.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1763045012570\"><strong class=\"schema-faq-question\"><strong>What changed between 2022 and 2025?<\/strong><\/strong> <p class=\"schema-faq-answer\">Averages improved. Response rate rose from <strong>25.25%<\/strong> to <strong>27.52%<\/strong>, and completion rate from <strong>23.04%<\/strong> to <strong>24.84%<\/strong>. The optimal length shifted from single\u2011question to <strong>4 to 5 questions<\/strong> as a new sweet spot.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1763045021002\"><strong class=\"schema-faq-question\"><strong>What levers have the biggest impact on response rate?<\/strong><\/strong> <p class=\"schema-faq-answer\">Start with <strong>placement<\/strong> and <strong>length<\/strong>, then fine\u2011tune <strong>timing<\/strong> and <strong>targeting<\/strong>. Frequency capping and clear copy can reduce dismissals.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1763045041633\"><strong class=\"schema-faq-question\"><strong>How should I benchmark my surveys?<\/strong><\/strong> <p class=\"schema-faq-answer\">Compare your numbers to the averages above, and segment by survey type and platform. If you are behind, test placement first, then adjust length, timing, and targeting.<\/p> <\/div> <\/div>\n\n\n\n<!-- Get to know your users -->\n<div class=\"reusable-block\">\n<span class=\"reusable-block__heading\">Get to know your users<\/span>\n<span class=\"reusable-block__text\">Refiner is a customer survey tool for web and mobile applications. Collect more user insights with perfectly timed in-app surveys, automate actions based on survey responses, and quickly find gaps in the understanding of your users.<\/span>\n<a class=\"reusable-block__link\" href=\"https:\/\/refiner.io\/\" rel=\"noopener noreferrer\" target=\"_self\">\nDiscover Refiner\n<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In-app surveys have grown in popularity since we conducted our first response rate survey in 2022. In fact, I\u2019d wager that today, more SaaS or digital products companies turn to in-app surveys than to email or web-based ones.&nbsp; However, in spite of such a wide adoption rate, the question about potential response rate remains top [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2569,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"refiner_sidebar_werbeblock":"1222","footnotes":""},"categories":[6],"tags":[],"class_list":["post-2545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-led-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In-app Surveys Response Rates: Benchmarks and Response Rates<\/title>\n<meta name=\"description\" content=\"Discover what response rates to expect from in-app surveys. In-app survey response rate data and benchmarks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-app Surveys Response Rates: Benchmarks and Response Rates\" \/>\n<meta property=\"og:description\" content=\"Discover what response rates to expect from in-app surveys. In-app survey response rate data and benchmarks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"Refiner Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-14T15:59:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T15:49:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/In-App-Surveys-Response-Rates.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"2410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Moritz Dausinger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mdausinger\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moritz Dausinger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/\"},\"author\":{\"name\":\"Moritz Dausinger\",\"@id\":\"https:\/\/refiner.io\/blog\/#\/schema\/person\/55632335b069a1d4a08cfd16de5d4dd2\"},\"headline\":\"In-app Survey Response Rates (2025 Report &#8211; NEW DATA)\",\"datePublished\":\"2022-06-14T15:59:47+00:00\",\"dateModified\":\"2025-11-13T15:49:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/\"},\"wordCount\":2116,\"publisher\":{\"@id\":\"https:\/\/refiner.io\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/In-App-Surveys-Response-Rates.png\",\"articleSection\":[\"Product-led Growth\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/\",\"url\":\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/\",\"name\":\"In-app Surveys Response Rates: Benchmarks and Response Rates\",\"isPartOf\":{\"@id\":\"https:\/\/refiner.io\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/In-App-Surveys-Response-Rates.png\",\"datePublished\":\"2022-06-14T15:59:47+00:00\",\"dateModified\":\"2025-11-13T15:49:41+00:00\",\"description\":\"Discover what response rates to expect from in-app surveys. 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Completion rates follow the same pattern.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763044937314\",\"position\":5,\"url\":\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763044937314\",\"name\":\"How many questions should an in\u2011app survey have?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Two sweet spots stand out. <strong>Single\u2011question<\/strong> surveys perform well, and <strong>4 to 5 question<\/strong> surveys perform best overall in our 2025 data. 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Use that as your baseline when you benchmark your own surveys.<br\/>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1752654140304","position":2,"url":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1752654140304","name":"What is a typical completion rate?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The average completion rate is <strong>24.84%<\/strong>. If you are close to that, you are in a healthy range.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1752654158760","position":3,"url":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1752654158760","name":"Do mobile app surveys perform better than web app surveys?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. Mobile app surveys average <strong>36.14%<\/strong> response rate, while web app surveys average <strong>26.48%<\/strong>. If you have both platforms, prioritize mobile to collect more feedback.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763044919638","position":4,"url":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763044919638","name":"NPS vs CSAT, which gets higher response rates?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In our sample, <strong>CSAT<\/strong> performs higher than <strong>NPS<\/strong>. CSAT response rate is <strong>26.29%<\/strong> and NPS is <strong>21.71%<\/strong>. Completion rates follow the same pattern.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763044937314","position":5,"url":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763044937314","name":"How many questions should an in\u2011app survey have?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Two sweet spots stand out. <strong>Single\u2011question<\/strong> surveys perform well, and <strong>4 to 5 question<\/strong> surveys perform best overall in our 2025 data. Test both formats for your use case.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763044953212","position":6,"url":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763044953212","name":"Where should I place the survey in a web app to get the best results?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A <strong>center\u2011screen modal<\/strong> delivered <strong>42.6%<\/strong> response rate across 254 surveys. <strong>Top\u2011center<\/strong> performed even higher at <strong>47.8%<\/strong>, but the sample size was small, so treat it as a test idea, not a rule.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763044969760","position":7,"url":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763044969760","name":"What about placement in a mobile app?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>Bottom\u2011of\u2011screen<\/strong> prompts are widely used and perform well at <strong>34.8%<\/strong> on average. <strong>Full\u2011screen<\/strong> modals performed even better in our data, but the sample was tiny, so validate in your own product.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763044985780","position":8,"url":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763044985780","name":"How do you define response rate and completion rate?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<em>Response rate<\/em> is views where a user answered at least one question, divided by total views. <em>Completion rate<\/em> is surveys finished divided by surveys started.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763045012570","position":9,"url":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763045012570","name":"What changed between 2022 and 2025?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Averages improved. Response rate rose from <strong>25.25%<\/strong> to <strong>27.52%<\/strong>, and completion rate from <strong>23.04%<\/strong> to <strong>24.84%<\/strong>. The optimal length shifted from single\u2011question to <strong>4 to 5 questions<\/strong> as a new sweet spot.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763045021002","position":10,"url":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763045021002","name":"What levers have the biggest impact on response rate?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Start with <strong>placement<\/strong> and <strong>length<\/strong>, then fine\u2011tune <strong>timing<\/strong> and <strong>targeting<\/strong>. Frequency capping and clear copy can reduce dismissals.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763045041633","position":11,"url":"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/#faq-question-1763045041633","name":"How should I benchmark my surveys?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Compare your numbers to the averages above, and segment by survey type and platform. If you are behind, test placement first, then adjust length, timing, and targeting.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"featured_image_src":"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/In-App-Surveys-Response-Rates-600x400.png","featured_image_src_square":"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2022\/06\/In-App-Surveys-Response-Rates-600x600.png","author_info":{"display_name":"Moritz Dausinger","author_link":"https:\/\/refiner.io\/blog\/author\/user\/"},"_links":{"self":[{"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/posts\/2545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/comments?post=2545"}],"version-history":[{"count":20,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/posts\/2545\/revisions"}],"predecessor-version":[{"id":4185,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/posts\/2545\/revisions\/4185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/media\/2569"}],"wp:attachment":[{"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/media?parent=2545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/categories?post=2545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refiner.io\/blog\/wp-json\/wp\/v2\/tags?post=2545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}