The term – CSAT survey software – refers to various tools that help streamline and optimize various aspects of evaluating customer satisfaction:<\/p>\n\n\n\n
- \n
- Running CSAT surveys<\/a> to collect customer feedback and insights<\/li>\n\n\n\n
- Sending customers CSAT and CES surveys to learn more about your customer service, for example, and collect transnational customer satisfaction data<\/li>\n\n\n\n
- Monitoring the voice of the customer<\/a> and reviewing what customers say about your product online, and more. <\/li>\n<\/ul>\n\n\n\n
And as a result, you often need to employ more than one tool when working on customer satisfaction. <\/p>\n\n\n\n
Which brings us to this\u2026<\/p>\n\n\n\n
What to look for when selecting CSAT software for your business?<\/h3>\n\n\n\n
Since your business will most likely, need more than one tool to manage the entire process, there really is no unified set of features to look for. Depending on its use case, each tool will offer different functionality, after all. <\/p>\n\n\n\n
That said, I recommend that you look at these factors when building your customer satisfaction tool stack:<\/p>\n\n\n\n
The tool\u2019s primary use case<\/h4>\n\n\n\n
In other words, pay attention to what the tool is usually used for. If that use case matches what you currently need to focus on or the capabilities you\u2019re missing in your stack, it\u2019s probably a good option to investigate. <\/p>\n\n\n\n
Customizability<\/h4>\n\n\n\n
From branding your surveys to advanced segmentation and targeting options, the tool should allow you to collect customer feedback exactly as you want it. For some companies, that will mean just running basic NPS or CSAT surveys. But others might require the ability to precisely target their micro surveys to collect insights of a very precise customer segment.<\/p>\n\n\n\n
Ease of use<\/h4>\n\n\n\n
I admit that this may seem like a little arbitrary factor. Then again, since you\u2019re going to be using the tool often, you shouldn\u2019t be struggling with it. Otherwise, you might get burnt out by the tool quickly, and simply give up on the whole process. <\/p>\n\n\n\n
Price<\/h4>\n\n\n\n
I guess this goes without saying – The tool shouldn\u2019t be breaking your budget or putting your company at a financial risk. Simply. <\/p>\n\n\n\n
So, with all that out of the way, let\u2019s review the customer satisfaction tools you could be using.<\/strong><\/p>\n\n\n\n
Best CSAT Survey Tools <\/strong><\/h2>\n\n\n\n
#1. Refiner – Dedicated CSAT Survey Tool for SaaS and Digital Products<\/h3>\n\n\n
\n![\"Best](\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2023\/02\/Refiner-2-1024x676.png\")
<\/figure><\/div>\n\n\nRefiner is in-app survey tool<\/a> for web and mobile apps, built specifically for SaaS and digital products that want high-quality contextual feedback inside the product, not in random email blasts.<\/p>\n\n\n\n
With Refiner, product and CX teams are able to run targeted microsurveys in their web app or native mobile apps, and collect feedback to make better product decisions and improve customer experience based on what their real users are doing.<\/p>\n\n\n\n
The whole idea is simple. You drop Refiner into your app, show beautifully branded surveys at the perfect moment, and get highly valuable insights instead of noisy, low-intent feedback. Refiner focuses on perfectly timed in-product micro surveys and gives you advanced targeting so you can always ask the right question, to the right segment, at the right time.<\/p>\n\n\n\n
What you can do with Refiner<\/strong><\/p>\n\n\n\n
- \n
- Run in-app surveys in your web app and native mobile apps with SDKs for JavaScript, iOS, Android, React Native, Flutter and more.<\/li>\n\n\n\n
- Launch multi-channel surveys in-app, by email, or through hosted survey links for users who are not currently in your product.<\/li>\n\n\n\n
- Use templates and 12 question types for NPS<\/a>, CSAT<\/a>, CES, PMF and other customer experience and product surveys.<\/li>\n\n\n\n
- Customize design with comprehensive styling options and custom CSS so surveys match your product\u2019s UI.<\/li>\n\n\n\n
- Target users by traits, behaviour, device, country, language or previous responses with a segmentation engine and trigger surveys on specific events.<\/li>\n\n\n\n
- Track NPS and other CX metrics over time with recurring surveys and real time reporting dashboards, including AI powered response tagging.<\/li>\n<\/ul>\n\n\n\n
If you are running a SaaS or mobile app and want serious, in-app survey infrastructure for product feedback and customer experience, Refiner might just be the solution you’re after.<\/p>\n\n\n\n
Want to see Refiner in action? Check out the <\/strong>live demo<\/strong><\/a> or sign up for a <\/strong>free trial<\/strong><\/a> now.<\/strong><\/h3>\n\n\n\n
#2. Zonka Feedback<\/h3>\n\n\n\n
If you are looking for a CSAT survey tool that goes beyond collecting basic ratings and actually helps you understand what drives satisfaction, then Zonka Feedback might be the right fit for you.<\/p>\n\n\n\n
Zonka Feedback<\/strong><\/a> is an AI-powered Customer Feedback & Intelligence Platform that lets you run CSAT surveys across email, SMS, WhatsApp, websites, in-app, and kiosks, capturing customer sentiment at every touchpoint. You can track satisfaction in real time, break it down by teams, locations, or journeys, and use built-in AI to analyze comments for themes, sentiment, urgency, and intent.<\/p>\n\n\n\n
With Zonka Feedback, you can automate CSAT surveys after support interactions or key transactions, route low scores to your team instantly, and manage follow-ups directly from a collaborative response inbox. It also includes dashboards, trend insights, workflows, and integrations with tools like HubSpot, Salesforce, Intercom, and Zendesk. And for teams that need flexibility, setup is quick, highly customizable, and pricing is available on request.<\/p>\n\n\n\n
#3. Momentive<\/h3>\n\n\n
\n![\"Momentive\"](\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2023\/02\/Momentive-1024x318.png\")
<\/figure><\/div>\n\n\nMomentive<\/a> is quite a robust platform that combines several tools to let you gain insights from customers and your audience. As part of its toolstack, Momentive also offers survey and feedback collection capabilities that can help you evaluate customer satisfaction, and identify new ways to improve it further. <\/p>\n\n\n\n
With Momentive, you can run NPS, CSAT, CES, and several other customer experience surveys, and convert your findings into actionable insights. <\/p>\n\n\n\n
Worth to note<\/em> – Some of Momentive capabilities are offered through integrations with other tools, some of which I\u2019m also including separately in this guide. <\/p>\n\n\n\n
#4. SurveyMonkey<\/h3>\n\n\n
\n![\"SurveyMonkey.\"](\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2023\/02\/SurveyMonkey-1024x329.png\")
<\/figure><\/div>\n\n\nIf all you plan to do is send a simple one-time survey to your user base, then SurveyMonkey<\/a> (this is one of the separate tools in the Momentive suite) might be the tool for you. <\/p>\n\n\n\n
SurveyMonkey is, probably, the most popular such software on the market, with a widely recognized brand, and an impressive toolstack. <\/p>\n\n\n\n
With SurveyMonkey, you can run surveys to evaluate your customer satisfaction levels, review customer experience, find out how engaged those people are with your brand or product, and more. <\/p>\n\n\n\n
#5. SurveySparrow<\/h3>\n\n\n
\n![\"SurveySparrow.\"](\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2023\/02\/SurveySparrow-1024x463.png\")
<\/figure><\/div>\n\n\nWhat makes SurveySparrow<\/a> a solid candidate as your customer satisfaction software is the fact that, aside from surveys, the tool also offers some data analysis features. <\/p>\n\n\n\n
With SurveySparrow, you can review insights collected from multiple channels, turn them into actionable tickets, and even track resolution.<\/p>\n\n\n\n
In terms of insights collection, SurveySparrow lets you run all the usual surveys like NPS, CSAT, CES, and customer exit.<\/p>\n\n\n\n
#6. GetFeedback<\/h3>\n\n\n
\n![\"GetFeedback.\"](\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2023\/02\/GetFeedback-1-1024x548.png\")
<\/figure><\/div>\n\n\nGetFeedback<\/a> (another tool by Momentive) is a complete customer experience platform to build and manage a complete CX program for your brand. And just like with several other tools on this list, this also includes collecting customer feedback. <\/p>\n\n\n\n
GetFeedback allows you to capture feedback across all channels, including email, SMS, website, and mobile apps. With its data analysis capabilities, you can analyze sentiment, and understand key drivers that are impacting your customer satisfaction, and more. <\/p>\n\n\n\n
#7. Qualaroo<\/h3>\n\n\n
\n![\"Qualaroo.\"](\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2023\/02\/Qualaroo-1024x588.png\")
<\/figure><\/div>\n\n\nQualaroo<\/a> is another great customer satisfaction survey software to use when you need to evaluate your customers\u2019 attitudes towards your business. Qualaroo lets you trigger in-app and website surveys, run exit surveys, and more. The tool also offers all the targeting and personalization features you\u2019d expect from a solid survey tool. <\/p>\n\n\n\n
#8. Smileback<\/h3>\n\n\n
\n![\"Smileback.\"](\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2023\/02\/Smileback-1024x701.png\")
<\/figure><\/div>\n\n\nThe first thing you, probably, notice about Smileback<\/a> is the tool\u2019s quite unusual name. Then again, it\u2019s just one of the many things that make it stand back among other customer satisfaction tools on the market. <\/p>\n\n\n\n
Smileback is a simple customer feedback tool focusing on allowing service businesses, primarily, to collect CSAT and NPS scores, and evaluate customer satisfaction levels. As many other similar tools, SmileBack offers great triggering and personalization options, dashboards to review the data in real-time, templates, workflows and automation. <\/p>\n\n\n\n
#9. Simplesat <\/h3>\n\n\n
\n![\"Simplesat.\"](\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2023\/02\/Simplesat-1024x614.png\")
<\/figure><\/div>\n\n\nSimplesat<\/a> is another survey tool focused on collecting customer satisfaction insights through NPS, CSAT, and CES email surveys. With Simplesat, you can email your surveys directly from the tool, or embed them in templates from your other email providers. You can also customize your surveys, change colors, add your logo, and ensure that the widget matches your brand. If you\u2019re sending emails from the tool, you can, then, also set up follow-up reminders to try collect even more feedback from your customers. <\/p>\n\n\n\n
#10. Useresponse<\/h3>\n\n\n
\n![\"Useresponse.\"](\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2023\/02\/Useresponse-1024x440.png\")
<\/figure><\/div>\n\n\nUseResponse<\/a> is a robust, all-in-one customer service platform that helps businesses implement the support they offer customers. But as part of its impressive set of tools, which also include a help desk and live chat, UseResponse also offers customer feedback collection capabilities. <\/p>\n\n\n\n
With UseResponse, you can launch a public customer feedback portal to let users share ideas and insights with you. You can also ask them to upvote new product or feature ideas, and transfer all that data to a product roadmap tool to plan and drive future product decisions. <\/p>\n\n\n\n
#11. Survicate<\/h3>\n\n\n
\n![\"Survicate.\"](\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2023\/01\/Survicate-1024x569.png\")
<\/figure><\/div>\n\n\nSurvicate<\/a> is a customer survey tool for small to medium businesses. Survicate helps you run surveys to uncover customers\u2019 preferences and needs, gather feedback from customers and collect actionable insights to help you drive the business and products forward.<\/p>\n\n\n\n
Survicate supports several survey types like NPS and lets you distribute them through email, run website surveys, in-app surveys, and also embed surveys directly into Intercom Messenger.<\/p>\n\n\n\n
#12. Delighted<\/h3>\n\n\n
\n![\"Delighted.\"](\"https:\/\/refiner.io\/blog\/wp-content\/uploads\/2023\/01\/Delighted-1024x563.png\")
<\/figure><\/div>\n\n\nDelighted<\/a> is a survey platform that lets you set up questionnaires to collect different types of customer satisfaction feedback. With Delighted, you can quickly set up and run NPS and CSAT surveys but also evaluate product-market fit and even research your employee satisfaction.<\/p>\n\n\n\n
You can then distribute surveys through email, display them on a website through a dedicated widget, or use a shareable link to post questionnaires on social media, for example.<\/p>\n\n\n\n
And that\u2019s it\u2026<\/strong><\/h2>\n\n\n\n
These are the best customer satisfaction tools to use when you\u2019re trying to:<\/p>\n\n\n\n
- \n
- Collect customer feedback and evaluate their satisfaction levels<\/li>\n\n\n\n
- Gain new ideas from customers<\/li>\n\n\n\n
- Find out what you\u2019re doing right and where your efforts might be falling short<\/li>\n\n\n\n
- Build a plan of action to start taking your customer satisfaction to a whole new level<\/li>\n<\/ul>\n\n\n\n
All that\u2019s left is to review those tools more closely, and pick the ones that suit your needs the most. <\/p>\n\n\n\n
Good luck!<\/p>\n\n\n\n\n
\nLooking for a CSAT survey software?<\/span>\nReach more customers with fully customizable in-app surveys for web and mobile applications and make accurate measurements of your customer satisfaction score.<\/span>\n\nDiscover Refiner\n<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"In this guide, I’ll show you the absolutely best survey tools for CSAT. All these tools have been created to help companies monitor and evaluate customer satisfaction with CSAT surveys. So, let’s get started. What is CSAT survey software? The term – CSAT survey software – refers to various tools that help streamline and optimize […]<\/p>\n