{"id":3075,"date":"2023-04-18T12:21:56","date_gmt":"2023-04-18T12:21:56","guid":{"rendered":"https:\/\/refiner.io\/blog\/?p=3075"},"modified":"2023-04-18T12:29:30","modified_gmt":"2023-04-18T12:29:30","slug":"product-market-fit-questions","status":"publish","type":"post","link":"https:\/\/refiner.io\/blog\/product-market-fit-questions\/","title":{"rendered":"10 Questions to Ask in a Product Market Fit Survey"},"content":{"rendered":"\n

FACT<\/strong> – You can\u2019t start growing your product, at least not successfully, anyway, until you\u2019ve reached the product market fit. <\/p>\n\n\n\n

Without it, any growth (or even product development) effort is like shooting in the dark. <\/p>\n\n\n\n

Literarily.<\/p>\n\n\n\n

But hey, I\u2019m sure you already know this. <\/p>\n\n\n\n

What you don\u2019t know is how to figure out that product market fit, right? <\/strong><\/p>\n\n\n\n

Sure, you may have heard of product market fit surveys and several other strategies that help to understand it. But just knowing about them can hardly solve your problem\u2026<\/p>\n\n\n\n

For one, you still don\u2019t know what questions to ask to uncover the product market fit. <\/p>\n\n\n\n

Luckily, that\u2019s what I\u2019m going to help you with in this guide. We\u2019ll cover some theories regarding product-market fit to ensure that you fully grasp the concept. And then, we\u2019ll go through the top product market fit questions you should be asking. <\/p>\n\n\n\n

But let\u2019s start with this\u2026<\/p>\n\n\n\n

What\u2019s the big deal with the product market fit?<\/strong><\/h2>\n\n\n\n

The concept behind evaluating product market fit is simple – You do it to determine whether your product satisfies the market demand. <\/p>\n\n\n\n

In other words, product-market fit defines whether what you\u2019ve created (the product) and what customers need (the market) align. <\/p>\n\n\n\n

And by the way, I do realize that at first glance, this concept might sound crazy. How wouldn\u2019t your product align with the market? You\u2019ve built it for them, after all, right? <\/p>\n\n\n\n

Well, not necessarily. <\/em><\/p>\n\n\n\n

Let me illustrate this with a quite common scenario in the startup world. <\/p>\n\n\n\n

A founder has an idea. Maybe he woke up with it one day, or it\u2019s been brewing at the back of their mind for some time. It doesn\u2019t matter. They\u2019ve got an idea, and they rush to make it happen. They build an MVP. It\u2019s exactly what they think customers need, so they show it to some people they know. These people seem to like it. So, based on this encouragement, they build the product and launch it with all the fanfare they can muster. <\/p>\n\n\n\n

But the audience doesn\u2019t bite. Not many people sign up. What\u2019s worse, the majority of those people seem to be abandoning the product quickly. <\/p>\n\n\n\n

It\u2019s a disaster. <\/p>\n\n\n\n

The situation looks like this\u2026<\/p>\n\n\n

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\"Example<\/figure><\/div>\n\n\n

There just isn\u2019t enough alignment between the product and customers for the founder to succeed. <\/p>\n\n\n\n

Now, there could be several reasons for that – working off wrong assumptions, not listening to users\u2019 needs, and many others. <\/p>\n\n\n\n

What\u2019s important is that in spite of all intentions to build a product for the audience, the founder built something that these people didn\u2019t need. <\/p>\n\n\n\n

With a product market fit, the same diagram would look like this:<\/strong><\/p>\n\n\n

\n
\"Example<\/figure><\/div>\n\n\n

With product market fit, you know that what you\u2019re building solves a real customer problem and that it is a problem of a large enough market to guarantee success for your product. <\/p>\n\n\n\n

And let\u2019s face it; unless you know this, you\u2019re building something that you believe in and have hope for, but ultimately, have no clue whether it is worth doing or not. <\/p>\n\n\n\n

So, what does the product market fit look like? <\/h3>\n\n\n\n

The simplest way to uncover product market fit is to ask customers how they would feel if the product was no longer available. <\/p>\n\n\n\n

This is known as the Sean Ellis test, and it\u2019s still considered the core benchmark for determining the product market fit. <\/p>\n\n\n\n

And, as a rule, if 40% or more of customers responded that they\u2019d be \u201cvery disappointed,\u201d you\u2019ve achieved product market fit. <\/strong><\/p>\n\n\n\n

Now, there are other questions you can include in your product market fit survey, and we\u2019ll go through all of them very shortly. <\/p>\n\n\n\n

Before that, let\u2019s cover how you should be posing those questions to customers. <\/p>\n\n\n\n

How do you collect product market fit feedback?<\/strong><\/h2>\n\n\n\n

Evaluating product market fit is all about collecting customer feedback. And there is no better way to do that than by running product market fit surveys inside your product<\/a>. <\/p>\n\n\n\n

Here\u2019s an example of an in-app product market fit survey:<\/p>\n\n\n

\n
\"Product-market<\/figure><\/div>\n\n\n

First of all, surveys are highly scalable. You can trigger the survey popup or widget at a specific moment when the person\u2019s using your product. <\/p>\n\n\n\n

You can also tailor surveys to specific user segments<\/a> or display them to a particular segment only. <\/p>\n\n\n\n

Finally, you have the option to design the survey to collect the most relevant information. <\/p>\n\n\n\n