Create target audiences with segments

Refiner comes equipped with a powerful segmentation engine that sits at the heart of our solution. Amongst other use-cases (e.g. analyzing your survey responses), user segments are a great way to target a specific group of your users.

Why you want to create target audiences

If you are just getting started, surveying all your users is a great option.

There are however many use cases where reducing your audiences to a specific group of users makes sense.

Here are some examples when targeting only a small group of users makes sense:

  • Track customer satisfaction 30 days after a user started using your product
  • Ask new users how they first heard about you
  • Ask long time users what they value most about your service
  • Ask customers on a high tier plan which missing features they would like to see implement first

The list goes on. Let’s see how you can create user segments to target a specific set of users.

How to use segment as a target audience

1/ Navigate to the “User Segments” section in your Refiner Dashboard and create a segment as described here. You can use as many user attributes and tracked events as needed to create your target audience.

2/ Go back to the survey where you want to use this audience and set the target audience to your new user segment

Save your survey and you are done!

Your survey will now only be shown to users that match your newly created segment.