{"id":21200,"date":"2020-12-03T15:36:48","date_gmt":"2020-12-03T15:36:48","guid":{"rendered":"https:\/\/ec2-54-72-10-141.eu-west-1.compute.amazonaws.com\/docs\/?post_type=knowledgebase&#038;p=21200"},"modified":"2026-03-19T12:28:18","modified_gmt":"2026-03-19T12:28:18","slug":"what-is-refiner","status":"publish","type":"knowledgebase","link":"https:\/\/refiner.io\/docs\/kb\/getting-started\/what-is-refiner\/","title":{"rendered":"What is Refiner?"},"content":{"rendered":"\n\n\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>Refiner is a customer feedback survey solution built from the ground up to meet the needs of web &amp; mobile app companies. As such, we support all popular survey use cases.<\/p>\n\n\n\n<p><meta charset=\"utf-8\"><\/meta>Our flagship product are perfectly timed in-app microsurveys for web &amp; mobile applications.<\/p>\n\n\n\n<p>We believe that customer feedback is an important pillar at every growth stage and across all teams. This is why we offer different survey delivery methods (in-product, email &amp; shareable links) and we support all major survey use cases.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Survey-Types-1024x660.png\" alt=\"\" class=\"wp-image-22933\" srcset=\"https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Survey-Types-1024x660.png 1024w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Survey-Types-800x516.png 800w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Survey-Types-768x495.png 768w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Survey-Types-1536x990.png 1536w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Survey-Types.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"use-cases\">Use Cases<\/h2>\n\n\n\n<p>You can use Refiner to <a href=\"https:\/\/refiner.io\/solutions\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">track customer satisfaction<\/a> with NPS &amp; CSAT surveys, <a href=\"https:\/\/refiner.io\/solutions\/product-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">research product features<\/a>, <a href=\"https:\/\/refiner.io\/solutions\/user-research\/\">do user research<\/a> or launch <a href=\"https:\/\/refiner.io\/solutions\/growth-marketing\/\">growth marketing<\/a> surveys. <\/p>\n\n\n\n<p>Our most successful customers love the ability to run different types of surveys across different channels with one single survey tool. <\/p>\n\n\n\n<p>When creating a new survey, you&#8217;ll find ready-to-use survey templates covering all popular use cases. The most common use cases amongst our customers are:<\/p>\n\n\n\n<div class=\"wp-block-ugb-card ugb-card ugb-1123318 ugb-card--v2 ugb-card--design-basic ugb-card--columns-1 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-card__item ugb-card__item1\"><div class=\"ugb-card__content\"><h4 class=\"ugb-card__title\">Customer Experience<\/h4><p class=\"ugb-card__description\">\u2022 <a href=\"https:\/\/refiner.io\/solutions\/nps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Net Promoter Score (NPS) Survey<\/a><br>\u2022 <a href=\"https:\/\/refiner.io\/solutions\/csat\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Satisfaction Survey (CSAT)<\/a><br>\u2022 <a href=\"https:\/\/refiner.io\/solutions\/ces\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Effort Survey (CES)<\/a><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-card ugb-card ugb-f059e89 ugb-card--v2 ugb-card--design-basic ugb-card--columns-1 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-card__item ugb-card__item1\"><div class=\"ugb-card__content\"><h4 class=\"ugb-card__title\">User Research<\/h4><p class=\"ugb-card__description\">\u2022 Uncover Strengths And Weaknesses<br>\u2022 Customer Churn Survey<br>\u2022 Missed Trial Conversion Survey<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-card ugb-card ugb-2cdb317 ugb-card--v2 ugb-card--design-basic ugb-card--columns-1 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-card__item ugb-card__item1\"><div class=\"ugb-card__content\"><h4 class=\"ugb-card__title\">Growth Marketing<\/h4><p class=\"ugb-card__description\">\u2022 Profile New Users<br>\u2022 Marketing Attribution Survey<br>\u2022 Show In-App Call To Action (CTA)<br>\u2022 Identify Upsell Opportunities<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-card ugb-card ugb-819b50c ugb-card--v2 ugb-card--design-basic ugb-card--columns-1 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-card__item ugb-card__item1\"><div class=\"ugb-card__content\"><h4 class=\"ugb-card__title\">Product Research<\/h4><p class=\"ugb-card__description\">\u2022 <a href=\"https:\/\/refiner.io\/solutions\/pmf\/\" target=\"_blank\" rel=\"noreferrer noopener\">Market Fit Survey<\/a><br>\u2022 Product Feature Research<br>\u2022 Product Roadmap Prioritization Survey<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"delivery\">Survey delivery methods<\/h2>\n\n\n\n<p>You can use Refiner to survey users while they are using your product (web &amp; mobile), by sending them email surveys, or with a personalized survey page.<\/p>\n\n\n\n<p>We are big advocates of \u201c<a href=\"https:\/\/refiner.io\/features\/in-product-microsurveys\/\" target=\"_blank\" rel=\"noreferrer noopener\">in-product microsurveys<\/a>\u201d as they provide&nbsp;<a href=\"https:\/\/refiner.io\/blog\/in-app-survey-response-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">exceptional response rates<\/a>&nbsp;and are highly contextual. There are also situations where you might want to deliver your surveys on other channels. This is why we also offer Survey Pages and Email Surveys.<\/p>\n\n\n\n<p>When creating a new survey, you&#8217;ll be asked to choose of the following survey type options. <\/p>\n\n\n\n<div class=\"wp-block-ugb-card ugb-card ugb-5be9190 ugb-card--v2 ugb-card--design-basic ugb-card--columns-1 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-card__item ugb-card__item1\"><div class=\"ugb-card__content\"><h3 class=\"ugb-card__title\">Web App Surveys<\/h3><p class=\"ugb-card__description\">Survey users while they are using your web application (SaaS, Marketplace, Fintech, &#8230;) or browsing your website. Thanks to precise targeting options, Web App Surveys provide unbeatable response rates and data accuracy. <\/p><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-normal\" href=\"https:\/\/refiner.io\/docs\/kb\/in-product-surveys\/in-product-surveys\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Read more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-card ugb-card ugb-db97948 ugb-card--v2 ugb-card--design-basic ugb-card--columns-1 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-card__item ugb-card__item1\"><div class=\"ugb-card__content\"><h3 class=\"ugb-card__title\">Mobile App Surveys<\/h3><p class=\"ugb-card__description\">Survey users while they are using your native mobile application on iOS or Android. Thanks to precise targeting options, Mobile App Surveys provide unbeatable response rates and data accuracy. <\/p><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-normal\" href=\"https:\/\/refiner.io\/docs\/kb\/mobile-app-surveys\/mobile-app-surveys\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Read more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-card ugb-card ugb-bb94175 ugb-card--v2 ugb-card--design-basic ugb-card--columns-1 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-card__item ugb-card__item1\"><div class=\"ugb-card__content\"><h3 class=\"ugb-card__title\">Email Surveys<\/h3><p class=\"ugb-card__description\">Send surveys to the inbox of your users with the email service provider of your choice. We provide you with a HTML code snippet that can be included in any email.<\/p><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-normal\" href=\"https:\/\/refiner.io\/docs\/kb\/email\/send-surveys-by-email\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Read more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-card ugb-card ugb-a8c109e ugb-card--v2 ugb-card--design-basic ugb-card--columns-1 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-card__item ugb-card__item1\"><div class=\"ugb-card__content\"><h3 class=\"ugb-card__title\">Survey Pages<\/h3><p class=\"ugb-card__description\">Create customizable survey pages that you can share with your audience. Personalize survey links to identify your users or add hidden contextual data. <\/p><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-normal\" href=\"https:\/\/refiner.io\/docs\/kb\/pages\/shareable-survey-links\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Read more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-card ugb-card ugb-7a7537c ugb-card--v2 ugb-card--design-basic ugb-card--columns-1 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-card__item ugb-card__item1\"><div class=\"ugb-card__content\"><h3 class=\"ugb-card__title\">Embed Surveys<\/h3><p class=\"ugb-card__description\">Embed a survey directly into a page of your web application or website, seamlessly matching the surrounding content.<\/p><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-normal\" href=\"https:\/\/refiner.io\/docs\/kb\/embed-surveys\/embed-surveys\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Read more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><em>Please note:<\/em> a survey in Refiner can have only one delivery method. If you want to launch the same survey for different channels (e.g. Mobile and Web-App), you can simply <a href=\"https:\/\/refiner.io\/docs\/kb\/survey-editor\/surveys-list\/#actions\">duplicate the surveys<\/a> and then change the survey type.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Refiner is a customer feedback survey solution built from the ground up to meet the needs of web &amp; mobile app companies. As such, we support all popular survey use cases. Our flagship product are perfectly timed in-app microsurveys for web &amp; mobile applications. We believe that customer feedback is an important pillar at [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/refiner.io\/docs\/kb\/getting-started\/what-is-refiner\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","template":"","knowledgebase_tag":[],"class_list":["post-21200","knowledgebase","type-knowledgebase","status-publish","hentry","knowledgebase_cat-getting-started"],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","ab-block-post-grid-landscape":"","ab-block-post-grid-square":"","gb-block-post-grid-landscape":"","gb-block-post-grid-square":""},"post_excerpt_stackable_v2":"<p>Introduction Refiner is a customer feedback survey solution built from the ground up to meet the needs of web &amp; mobile app companies. As such, we support all popular survey use cases. Our flagship product are perfectly timed in-app microsurveys for web &amp; mobile applications. We believe that customer feedback is an important pillar at every growth stage and across all teams. This is why we offer different survey delivery methods (in-product, email &amp; shareable links) and we support all major survey use cases. Use Cases You can use Refiner to track customer satisfaction with NPS &amp; CSAT surveys, research&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Moritz Dausinger","url":"https:\/\/refiner.io\/docs\/author\/user\/"},"comments_num_v2":"0 comments","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Refiner?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refiner.io\/docs\/kb\/getting-started\/what-is-refiner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Refiner?\" \/>\n<meta property=\"og:description\" content=\"Introduction Refiner is a customer feedback survey solution built from the ground up to meet the needs of web &amp; mobile app companies. 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