{"id":23552,"date":"2022-08-29T13:10:04","date_gmt":"2022-08-29T13:10:04","guid":{"rendered":"https:\/\/refiner.io\/docs\/?post_type=knowledgebase&#038;p=23552"},"modified":"2026-05-18T12:36:31","modified_gmt":"2026-05-18T12:36:31","slug":"call-to-action-cta","status":"publish","type":"knowledgebase","link":"https:\/\/refiner.io\/docs\/kb\/question-types\/call-to-action-cta\/","title":{"rendered":"Survey Call-To-Action (CTA)"},"content":{"rendered":"\n\n\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>Adding a Call-To-Action (CTA) element to your survey is an effective way to drive user engagement and encourage follow-up actions.<\/p>\n\n\n\n<p>Common use cases include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Asking satisfied users to leave a review<\/li>\n\n\n\n<li>Redirecting users to a specific page in your app<\/li>\n\n\n\n<li>Offering discounts, rewards, or special promotions<\/li>\n\n\n\n<li>Encouraging users to book a demo or contact support<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">CTA Element Layout<\/h2>\n\n\n\n<p>A CTA element consists of two main sections.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-03-at-17.04.02-1024x509.png\" alt=\"\" class=\"wp-image-22874\" srcset=\"https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-03-at-17.04.02-1024x509.png 1024w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-03-at-17.04.02-800x397.png 800w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-03-at-17.04.02-768x382.png 768w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-03-at-17.04.02.png 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The content top section can contain:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A headline<\/li>\n\n\n\n<li>Body text<\/li>\n\n\n\n<li>A banner image (optional)<\/li>\n\n\n\n<li>A short video (optional)<\/li>\n<\/ul>\n\n\n\n<p>Below the content area, you can configure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>primary button<\/strong> that opens the target URL<\/li>\n\n\n\n<li>An optional <strong>secondary button<\/strong> that simply continues the survey flow without opening a link<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Web App Surveys<\/h2>\n\n\n\n<p>For web-based surveys, the CTA button can open both relative and absolute URLs.<\/p>\n\n\n\n<p>Supported formats:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relative URLs starting with <code>\/<\/code><\/li>\n\n\n\n<li>Absolute URLs starting with <code>https:\/\/<\/code><\/li>\n<\/ul>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<pre class=\"EnlighterJSRAW\" data-enlighter-language=\"raw\" data-enlighter-theme=\"\" data-enlighter-highlight=\"\" data-enlighter-linenumbers=\"\" data-enlighter-lineoffset=\"\" data-enlighter-title=\"\" data-enlighter-group=\"\">\/settings\/billing<\/pre>\n\n\n\n<pre class=\"EnlighterJSRAW\" data-enlighter-language=\"raw\" data-enlighter-theme=\"\" data-enlighter-highlight=\"\" data-enlighter-linenumbers=\"\" data-enlighter-lineoffset=\"\" data-enlighter-title=\"\" data-enlighter-group=\"\">https:\/\/www.example.com\/pricing<\/pre>\n\n\n\n<p>You can also choose whether the target URL should open:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the same browser tab<\/li>\n\n\n\n<li>In a new browser tab<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"203\" src=\"https:\/\/refiner.io\/docs\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-20-at-13.39.19.png\" alt=\"\" class=\"wp-image-25091\" srcset=\"https:\/\/refiner.io\/docs\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-20-at-13.39.19.png 848w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-20-at-13.39.19-800x192.png 800w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-20-at-13.39.19-768x184.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Mobile App Surveys<\/h2>\n\n\n\n<p>In mobile app surveys, CTA URLs are opened directly by the operating system. Normal web URLs (https:\/\/&#8230;) are opened by the web browser app of the mobile device.<\/p>\n\n\n\n<p>Custom URL schemes such as:<\/p>\n\n\n\n<pre class=\"EnlighterJSRAW\" data-enlighter-language=\"raw\" data-enlighter-theme=\"\" data-enlighter-highlight=\"\" data-enlighter-linenumbers=\"\" data-enlighter-lineoffset=\"\" data-enlighter-title=\"\" data-enlighter-group=\"\">myapp:\/\/settings<\/pre>\n\n\n\n<p>work reliably on Android.<\/p>\n\n\n\n<p>However, on iOS, deep links targeting the same app that currently displays the survey are restricted and may fail silently.<\/p>\n\n\n\n<p>For the best cross-platform experience for deep links, use an <code>https:\/\/<\/code> URL configured as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a <strong>Universal Link<\/strong> on iOS<\/li>\n\n\n\n<li>an <strong>App Link<\/strong> on Android<\/li>\n<\/ul>\n\n\n\n<p>This allows users to be routed directly to the correct in-app screen without opening the browser.<\/p>\n\n\n\n<p>As an alternative, you can also leave the Target URL empty and handle CTA navigation yourself using the SDK\u2019s onComplete callback.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personalized Data in URLs<\/h2>\n\n\n\n<p>CTA URLs support <a href=\"https:\/\/refiner.io\/docs\/kb\/customization\/personalize-surveys\/\">Liquid Tags<\/a>, allowing you to pass personalized user data directly into the target URL.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<pre class=\"EnlighterJSRAW\" data-enlighter-language=\"raw\" data-enlighter-theme=\"\" data-enlighter-highlight=\"\" data-enlighter-linenumbers=\"\" data-enlighter-lineoffset=\"\" data-enlighter-title=\"\" data-enlighter-group=\"\">https:\/\/www.some-url.com?user_id={{ contact.id }}&amp;user_email={{ contact.email }}<\/pre>\n\n\n\n<p>The available syntax and variables are identical to the Liquid Tags supported in the survey body text.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Adding a Call-To-Action (CTA) element to your survey is an effective way to drive user engagement and encourage follow-up actions. Common use cases include: CTA Element Layout A CTA element consists of two main sections. The content top section can contain: Below the content area, you can configure: Web App Surveys For web-based surveys, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/refiner.io\/docs\/kb\/question-types\/call-to-action-cta\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","template":"","knowledgebase_tag":[],"class_list":["post-23552","knowledgebase","type-knowledgebase","status-publish","hentry","knowledgebase_cat-question-types"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","ab-block-post-grid-landscape":"","ab-block-post-grid-square":"","gb-block-post-grid-landscape":"","gb-block-post-grid-square":""},"post_excerpt_stackable_v2":"<p>Introduction Adding a Call-To-Action (CTA) element to your survey is an effective way to drive user engagement and encourage follow-up actions. Common use cases include: Asking satisfied users to leave a review Redirecting users to a specific page in your app Offering discounts, rewards, or special promotions Encouraging users to book a demo or contact support CTA Element Layout A CTA element consists of two main sections. The content top section can contain: A headline Body text A banner image (optional) A short video (optional) Below the content area, you can configure: A primary button that opens the target URL&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Moritz Dausinger","url":"https:\/\/refiner.io\/docs\/author\/user\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Survey CTA (Call to Action) Explained.<\/title>\n<meta name=\"description\" content=\"Discover how to set up and use a survey CTA. 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