{"id":23552,"date":"2022-08-29T13:10:04","date_gmt":"2022-08-29T13:10:04","guid":{"rendered":"https:\/\/refiner.io\/docs\/?post_type=knowledgebase&#038;p=23552"},"modified":"2026-02-24T18:19:59","modified_gmt":"2026-02-24T18:19:59","slug":"call-to-action-cta","status":"publish","type":"knowledgebase","link":"https:\/\/refiner.io\/docs\/kb\/question-types\/call-to-action-cta\/","title":{"rendered":"Survey Call-To-Action (CTA)"},"content":{"rendered":"\n<p>Adding a Call-To-Action (CTA) at the end of an survey is a great way to engage users further. For example, you can use CTAs to send satisfied users to a review website or reward user with a special offer. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-03-at-17.04.02-1024x509.png\" alt=\"\" class=\"wp-image-22874\" srcset=\"https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-03-at-17.04.02-1024x509.png 1024w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-03-at-17.04.02-800x397.png 800w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-03-at-17.04.02-768x382.png 768w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-03-at-17.04.02.png 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The CTA element consists of a headline, a body text, a &#8220;no&#8221; button and the actual Call-To-Action button. You can also upload a short video and add a banner image.<\/p>\n\n\n\n<p>The Call-To-Action button consists of a short text and a URL pointing to the target destination.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"203\" src=\"https:\/\/refiner.io\/docs\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-20-at-13.39.19.png\" alt=\"\" class=\"wp-image-25091\" srcset=\"https:\/\/refiner.io\/docs\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-20-at-13.39.19.png 848w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-20-at-13.39.19-800x192.png 800w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-20-at-13.39.19-768x184.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/figure><\/div>\n\n\n<p>You can use either relative URLs starting with &#8220;\/&#8221; or absolute URLs starting with &#8220;https:\/\/&#8221;. You can also choose to open the target URL in a new or the same tab.<\/p>\n\n\n\n<p>It&#8217;s also possible to add personalized data points to the target URL. The syntax and available data is the same as the <a href=\"https:\/\/refiner.io\/docs\/kb\/survey-editor\/personalize-surveys\/\">Liquid Tags<\/a> that are also available for the body text.<\/p>\n\n\n\n<p>An URL could for example look like this:<\/p>\n\n\n\n<pre class=\"EnlighterJSRAW\" data-enlighter-language=\"generic\" data-enlighter-theme=\"\" data-enlighter-highlight=\"\" data-enlighter-linenumbers=\"\" data-enlighter-lineoffset=\"\" data-enlighter-title=\"\" data-enlighter-group=\"\">https:\/\/www.some-url.com?user_id={{ contact.id }}&amp;amp;user_email={{ contact.email }}<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Adding a Call-To-Action (CTA) at the end of an survey is a great way to engage users further. For example, you can use CTAs to send satisfied users to a review website or reward user with a special offer. The CTA element consists of a headline, a body text, a &#8220;no&#8221; button and the actual [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/refiner.io\/docs\/kb\/question-types\/call-to-action-cta\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","template":"","knowledgebase_tag":[],"class_list":["post-23552","knowledgebase","type-knowledgebase","status-publish","hentry","knowledgebase_cat-question-types"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","ab-block-post-grid-landscape":"","ab-block-post-grid-square":"","gb-block-post-grid-landscape":"","gb-block-post-grid-square":""},"post_excerpt_stackable_v2":"<p>Adding a Call-To-Action (CTA) at the end of an survey is a great way to engage users further. For example, you can use CTAs to send satisfied users to a review website or reward user with a special offer. The CTA element consists of a headline, a body text, a &#8220;no&#8221; button and the actual Call-To-Action button. You can also upload a short video and add a banner image. The Call-To-Action button consists of a short text and a URL pointing to the target destination. You can use either relative URLs starting with &#8220;\/&#8221; or absolute URLs starting with &#8220;https:\/\/&#8221;.&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Moritz Dausinger","url":"https:\/\/refiner.io\/docs\/author\/user\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Survey CTA (Call to Action) Explained.<\/title>\n<meta name=\"description\" content=\"Discover how to set up and use a survey CTA. 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