{"id":28228,"date":"2026-03-06T15:37:36","date_gmt":"2026-03-06T15:37:36","guid":{"rendered":"https:\/\/refiner.io\/docs\/?post_type=knowledgebase&#038;p=28228"},"modified":"2026-03-06T15:41:07","modified_gmt":"2026-03-06T15:41:07","slug":"permutive-integration","status":"publish","type":"knowledgebase","link":"https:\/\/refiner.io\/docs\/kb\/integrations\/permutive-integration\/","title":{"rendered":"Permutive Integration"},"content":{"rendered":"\n\n\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>Permutive is a privacy-first audience platform that enables publishers and advertisers to build, analyze, and activate audience cohorts using first-party data. It allows teams to collaborate on audience insights and target campaigns without relying on third-party cookies.<\/p>\n\n\n\n<p>Our Permutive integration allows you to send survey response data collected with Refiner directly to your Permutive account. Once configured, survey responses can be used to enrich audience cohorts and improve targeting, personalization, and campaign performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What we send to Permutive<\/h2>\n\n\n\n<p>You can choose for which surveys the integration should send data to Permutive. By default, all survey responses are sent once the integration is enabled.<\/p>\n\n\n\n<p>Each event sent to Permutive contains the following information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The survey UUID and survey name<\/li>\n\n\n\n<li>An &#8220;alias&#8221; ID used to identify the user in Permutive<\/li>\n\n\n\n<li>Metadata about the survey response (for example timestamp and survey attributes)<\/li>\n<\/ul>\n\n\n\n<p>The &#8220;completed survey&#8221; event also contains the survey response data provided by the user (see schema below).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to set up this integration<\/h2>\n\n\n\n<p>The Refiner to Permutive data sync can be set up through the Refiner dashboard by navigating to Integrations <strong>Integrations \u2192 Permutive<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/refiner.io\/docs\/wp-content\/uploads\/2026\/03\/image-1024x736.png\" alt=\"\" class=\"wp-image-28231\" srcset=\"https:\/\/refiner.io\/docs\/wp-content\/uploads\/2026\/03\/image-1024x736.png 1024w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2026\/03\/image-800x575.png 800w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2026\/03\/image-768x552.png 768w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2026\/03\/image-1536x1104.png 1536w, https:\/\/refiner.io\/docs\/wp-content\/uploads\/2026\/03\/image-2048x1472.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>To set up the Permutive integration, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log in to your Permutive dashboard and get your &#8220;Workspace ID&#8221; and &#8220;API Key&#8221;<\/li>\n\n\n\n<li>In your Refiner dashboard, navigate to Integrations \u2192 Permutive.<\/li>\n\n\n\n<li>Paste your Permutive credentials into the configuration field.<\/li>\n\n\n\n<li>Choose which surveys should trigger data synchronization (optional).<\/li>\n\n\n\n<li>Choose which survey events you want to sync to Permutive<\/li>\n\n\n\n<li>Choose which field in Refiner holds the user ID used in Permutive and how the user ID is named<\/li>\n\n\n\n<li>Save your settings.<\/li>\n<\/ol>\n\n\n\n<p>That\u2019s it! From this moment on, survey responses collected with Refiner will automatically be sent to your Permutive account.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Request Payload<\/h2>\n\n\n\n<p>For reference, the payload sent to to Permutive has the following format:<\/p>\n\n\n\n<pre class=\"EnlighterJSRAW\" data-enlighter-language=\"generic\" data-enlighter-theme=\"\" data-enlighter-highlight=\"\" data-enlighter-linenumbers=\"\" data-enlighter-lineoffset=\"\" data-enlighter-title=\"\" data-enlighter-group=\"\">   \"alias\":{\n      \"tag\": \"--USER_ID_NAME--\",\n      \"id\":\"--USER_ID--\"\n   },\n   \"events\":[\n      {\n         \"name\":\"--EVENT-NAME--\",\n         \"time\":\"--EVENT-TIMESTAMP--\",\n         \"workspace_id\":\"--PERMUTIVE-WORKSPACE-ID--\",\n         \"properties\":{\n            \"data\":[\n               {\n                  \"key\":\"question_identifier_1\",\n                  \"label\":\"How was your day?\",\n                  \"values\":[\n                     \"Fantastic\"\n                  ]\n               },\n               {\n                  \"key\":\"question_identifier_2\",\n                  \"label\":\"What are your preferred colors?\",\n                  \"values\":[\n                     \"blue\",\n                     \"green\"\n                  ]\n               }\n            ],\n            \"response\":{\n               \"id\":\"--RESPONSE-ID--\",\n               \"completed\":\"--RESPONSE-TIMESTAMP--\"\n            },\n            \"survey\":{\n               \"id\":\"--SURVEY-ID--\",\n               \"name\":\"--SURVEY-NAME--\"\n            }\n         }\n      }\n   ]\n}<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Permutive is a privacy-first audience platform that enables publishers and advertisers to build, analyze, and activate audience cohorts using first-party data. It allows teams to collaborate on audience insights and target campaigns without relying on third-party cookies. Our Permutive integration allows you to send survey response data collected with Refiner directly to your Permutive [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/refiner.io\/docs\/kb\/integrations\/permutive-integration\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","template":"","knowledgebase_tag":[],"class_list":["post-28228","knowledgebase","type-knowledgebase","status-publish","hentry","knowledgebase_cat-integrations"],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","ab-block-post-grid-landscape":"","ab-block-post-grid-square":"","gb-block-post-grid-landscape":"","gb-block-post-grid-square":""},"post_excerpt_stackable_v2":"<p>Introduction Permutive is a privacy-first audience platform that enables publishers and advertisers to build, analyze, and activate audience cohorts using first-party data. It allows teams to collaborate on audience insights and target campaigns without relying on third-party cookies. Our Permutive integration allows you to send survey response data collected with Refiner directly to your Permutive account. Once configured, survey responses can be used to enrich audience cohorts and improve targeting, personalization, and campaign performance. What we send to Permutive You can choose for which surveys the integration should send data to Permutive. By default, all survey responses are sent once&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Moritz Dausinger","url":"https:\/\/refiner.io\/docs\/author\/user\/"},"comments_num_v2":"0 comments","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Permutive Integration<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refiner.io\/docs\/kb\/integrations\/permutive-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Permutive Integration\" \/>\n<meta property=\"og:description\" content=\"Introduction Permutive is a privacy-first audience platform that enables publishers and advertisers to build, analyze, and activate audience cohorts using first-party data. 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