Measure product adoption and purchase intent signals to identify your best Product Qualified Leads. Send accounts who are ready to purchase to your sales team for immediate closing.
How freemium or trial users engage with a product says a lot about their likelihood to pay you for using it.
But setting up a lead scoring model to identify those Product Qualified Leads (PQLs) can quickly become complex.
You need to define criteria you’ll use to evaluate it, for one. Then, you need to get the data and find a way to analyze it thoroughly. And then, figure out what to do with the best users, anyway.
Well, meet Refiner, your solution to PQL lead scoring challenges.
Refiner gives you total control to create custom engagement and user activity models, based on any data you have about those people. So, your scoring model can be as simple or complex as you’d want it to be.
Focus on the basic purchase intent or product adoption signals only. Or go further and enrich it with additional information – demographics, firmographics and more.
Regardless, the result will always be the same. You’ll know who your most active users are, and to whom your sales reps should reach out.
Measure generic in-app activity or specific user events and score your users based on your own criteria. Create multiple engagement models to identify users who successfully adopted your product, power users and users who need some extra hand holding.
Tracking the activity of a single user only tells you half of the story when you are dealing with group accounts. Refiner automatically aggregates engagement scores from individual users into a single account score.
Define what actions determine whether a user has seen the value of your product. Let your sales team engage with users that had just experienced an "Aha Moment" and who are ready to upgrade.
No credit card required. Get immediate access to the app, see the first results within minutes.