Trusted by hundreds of fast growing software companies
Refiner is a great alternative to Wootric (now acquired by InMoment). Collect more customer insights with our highly configurable in-app surveys, automate actions based on answers, and quickly find gaps in the understanding of your users.
Trusted by hundreds of fast growing software companies
Wootric is a customer experience and feedback management software founded in 2013. In 2021, InMoment acquired Wootric and integrated it their customer feedback management suite. Refiner is a modern microsurvey solution founded in 2019. We are a small and approachable team of experts,n looking back at many years in the data processing industry.Our mission at Refiner is simple: provide the best possible microsurvey solution for modern SaaS companies.
“We got along very well with Refiner. The way we choose our partners is important. Beyond the fact that it meets our needs and that it is a tool that also meets our budgetary constraints, there must be a real partnership of trust and continuous development.”
Mathieu Le Roux
Voice of the Customer Expert
Wootric and Refiner are similar in many ways. There are a couple of important differences though. Here are the most important ones.
InMoment lets you customize surveys a little bit but it is very limited. Refiner does a lot more.
InMoment has a lot of integrations but it’s missing a few ones that are very useful for SaaS companies. Refiner has them.
We are proud to serve hundreds of happy B2B SaaS, Fintech, Edtech, Online Marketplaces and Consumer Mobile Apps customers.
Refiner was the only in-app survey tool that met all our requirements. Its focus on in-app surveys provides a streamlined feature set that fits our needs perfectly. We appreciate the easy integration via Google Tag Manager, allowing us to use data from our data layer and trigger surveys with GA events. Thanks to the Zapier integration, we seamlessly integrate Refiner into our automated feedback processing workflows.
Fabian Lauener
Lead Researcher Private Business
We love using Refiner to automatically gather NPS survey results and get critical feedback we need from our trial users so we can constantly improve our word of mouth flywheel. With its Segment and Zapier integrations it fits right into our product led growth tech stack. Easy to install, tons of value and zero hassle.
Paul Yacoubian
Founder, CEO
Refiner is a powerful in-app survey tool that allows to precisely target user segments based on our data. We tested several tools before going to Refiner and what made the big difference is that with Refiner every survey answer is directly logged into our database via Segment, and that’s a game changer! Also, the initial integration and setup were seamless and extremely easy. The templates and the ability to customize survey with our own branding and targeting specs is very much appreciated too.
Margaux Reynaud
Product Manager
Refiner is the tool we were searching for to better profile our users, and gather feedback about our products. It’s very easy to set up, comes with a great UX for our users and the team is very reactive.
Javier Escribano
CPO
Refiner changed the way we operate. As a data-driven online service, we needed a way to collect feedback unintrusively at scale. Their tool helped us reach this goal in no time. Bonus : it fits super well in our growth stack (Segment, Customer.io).
Grégoire d’Aboville
Head of Growth
Super easy two-way integration with Segment and great support in setting up and launching our in-app surveys, made it a success!
Coralie Blanc
CRM Lead
With its Segment integration, Refiner makes it super easy to survey fragmented user segments easily based on properties and/or events and sync results with our data warehouse for further analysis. Setting up Refiner was a child’s play and creating new surveys is a matter of minutes. 10/10 points.
Alexander Schneekloth
Co-Founder
We discovered Refiner while using another SaaS product and we instantly fell in love with their UI / UX. So we gave it a go and were collecting user feedback for SnapShooter in no time. We are using Refiner to collect insights about how our users discovered us. The Slack notifications when someone completes a survey are a great addition to keep the team informed.
Simon Bennett
Founder
We were looking for an in-app survey solution for our product that could flawlessly be synced with Segment. Refiner is the only solution we found that addresses data integrations as a main feature and not as an afterthought. Refiner is an incredibly flexible tool that can be used by nearly every team at Livestorm: growth and marketing, product, customer experience and support, and even sales.
Thibaut Davoult
Head of Growth
We looked at various NPS solutions but Refiner was the only one which was built from the ground up to meet the needs of SaaS companies. Refiner gives us complete flexibility and their surveys match our UI/UX 100%.
Mathieu Le Roux
Voice of the Customer Manager
Customize your survey based on answers to get the most accurate feedback possible.
Create more personalized surveys by using customers’ name and information.
Don’t ask people questions you already have the answer to.
Trigger your surveys at a specific time, event, page view or manually with our Javascript client. Leverage segmentation for even better targeting.
Invite respondents to take action right after their answers. Ask for a review, offer a coupon, schedule a call, etc.
We have integrations with Segment, Zapier, Make, Customer.io, Amplitude, Rudderstack, Mixpanel, Google Sheets - ready to use with just a few clicks.
Receive customer feedback in real-time by email, in Slack or in Microsoft Teams.
Segment customers by their survey responses, traits, or behavior, and uncover precious customer insights.
See if your efforts to improve customer experience bear fruit.
Getting started is easy and takes a couple of minutes only. No credit card required. No hidden fees.