Lead scoring software for SaaS

Somewhere, among all your inbound leads hide incredible sales opportunities.
Refiner surfaces them for you every day.

It doesn’t matter how you’ve captured a lead – on your website, trial signup or a demo request - Refiner will analyze them and tell you their likelihood of becoming a paying user.

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Scoring inbound leads by gut feeling doesn’t really work.
Processing every lead makes absolutely no sense either.

Luckily, you have Refiner - The first AI assisted lead scoring software for SaaS.

Refiner plugs into your existing sales workflow, acting as a triage between the stream of inbound leads and your sales team to suggest which connections you should focus on right away.

And it’s ridiculously easy to use too.

Lead scoring software results example

Get Scores for All New Leads Daily

Refiner shows you lead scores for the most recent signups, demo requests, and other inbound leads, indicating their likelihood to become a customer.

Enriched lead profile showing lead scores collected with predictive lead scoring.

Review More Information About the Leads You Consider

You may want to know more about a lead before deciding how to process them. So, dig deeper. Refiner enriches lead data automatically, after all. You can even collect proprietary demographic information about them to qualify those accounts better.

Example of lead segmentation created to filter leads by their score and other characteristics.

Create Deep Customer Segments

Do you find yourself buried under long lists of leads often? Build custom lead segments in Refiner and uncover connections matching your ideal client profile with just a few clicks.

Example of how lead scoring software can distribute lead data across the entire sales stack.

Push The Most Promising Opportunities to Your CRM

Refiner works like triage for your leads. Once you’ve scored and processed a new contact, you can push them to your CRM or notify a team member about this new opportunity - all in real time, obviously.

How It Happens – Refiner’s Lead Scoring Features

Not sure if Refiner is the right solution for you? Find out Who Refiner Is For.
Want do understand the whole process? Check out How Refiner Works.

Frequently Asked Questions

Who benefits the most from Refiner lead scoring and lead qualification platform?

Generally speaking, B2B SaaS providers with a high volume of inbound leads, where leads have high variations in quality and revenue potential. Click here to learn who benefits the most from Refiner.

How Refiner different from fully automated predictive lead scoring solution for SaaS?

Instead of letting AI make all the decisions, we believe in AI-assisted lead scoring. Refiner scores and qualifies incoming leads automatically, your team has however the final yes/no for non-obvious cases. By reviewing your leads manually, you’ll higher quality and never miss another opportunity.

Does the Refiner lead scoring and lead qualification process integrate with my current sales technology stack?

Refiner was built with cloud integrations in mind from the get go. We offer rich integrations with the most popular sales tools.

Is Refiner’s lead scoring process similar to what my marketing automation tool is doing already?

In principle, yes. Marketing automation platforms and CRM systems use pre-defined signals to qualify and score leads. Refiner works similarly, analyzing data points to surface the biggest opportunities from your inbound leads.

The difference between the two is that automation platforms’ lead scoring ability is often limited by the single source of information. Refiner uses all data points you have and expands it with lead enrichment data to score leads.

Why should I score leads in the first place?

An effective lead scoring model will help you increase sales efficiency by focusing on the high-value accounts only. With lead scoring, you save time and create a tighter sales and marketing alignment, resulting in a tight sales machine for your SaaS. Click here so see what lead scoring can do for you.

How is lead scoring different than lead qualification?

Lead Qualification refers to the entire process of determining whether or not a lead should be processed by your sales team. One important part in this decision process is to measure, how similar a lead looks or behaves compared to an ideal customer profiles. This measurement is called Lead Score and is basically a numeric representation of "how good" a lead is.

Do I need any technical knowledge to set up lead scoring?

Not at all. Refiner allows you to connect your data sources with a few clicks, and define criteria for each segment easily too.

Is lead scoring and lead qualification for B2B SaaS a one-size fits all type of problem?

Absolutely not. Every business is different and so are the signals you can use to determine whether or not a lead is a good fit for you. Refiner allows you to build your own custom lead scoring models in no time and allows you to heavily iterate on them.

Lead Qualification Built For SaaS Specifically