Don’t guess Product-Market Fit, measure it accurately

Personalize every aspect of your Product-Market Fit surveys to get high response rates and more accurate & actionable feedback.

Trusted by hundreds of fast growing software companies

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Reach product-market fit faster

Many KPIs can indicate product-market fit but nothing will give you clearer answers than asking your customers directly. Refiner gives you the tools to reach the right customers and even to close the feedback loop to help reach product-market fit faster.

PMF segmentation

Analyze which segments have reached product-market fit and who needs help.

Prevent customer churn

Identify and delight existing customers that are at risk of churning.

Inform your strategy

Ask follow-up questions and make better product and marketing decisions.

More PMF responses with advanced customization

Launch great-looking microsurveys that blend perfectly into your product experience with just a few clicks.

  • Comprehensive design settings: colors, images, borders, corners, widgets (slide-in, modal & banner), and even custom CSS to create totally on-brand surveys.
  • 12 question types including NPS, CSAT, CES, rating matrix, CTAs, and more.
  • Branching and logic jumps: display the most relevant questions based on previous answers. Also allows A/B testing.
  • In-product surveys for web-based applications and mobile. Plus email surveys, link surveys, and embeddable surveys in HTML.

Contextual PMF insights with precise targeting

Ask the right users at the right time. Collect context-rich feedback with perfectly targeted microsurveys.

  • Target specific users based on traits, behavior, or previous survey responses with our powerful segmentation engine.
  • Trigger surveys after a time delay or page visit.
  • Use the country, device type, mobile platform, or language to display the survey to the right users.
  • Manually display surveys with events you set up yourself.

Get access to Product/Market Fit feedback at a glance

Leverage PMF feedback in your workflows

Thriday

Thriday uses Refiner to improve their platform during beta and gets a whopping 57.7% response rate

“With invoicing, for example, a survey is triggered after the first time they’ve used that feature. And then if they’ve used invoicing again, the next time they use it after 30 days is up, they’ll get that survey again.”

Justin Bohlmann - Head of Growth

Justin Bohlmann

Head of Growth

Read the customer story

Sync data and automate workflows

Push survey response data to your favorite tools in real time, or import user data to Refiner for better segmentation. Our integrations open up countless ways to leverage your data. See all integrations.

Amplitude

Send survey events and response data to Amplitude. Combine survey responses with product usage data and uncover new insights.

Customer.io

Send Refiner email surveys to your users with Customer.io. Sync survey response data back to Customer.io for follow-up campaigns.

Google Sheets

Automatically add new rows with survey response data to a Google Sheets spreadsheet.

Hubspot

Send Refiner email surveys with Hubspot. Seamlessly sync survey response data back to Hubspot for follow-up campaigns.

Make

Trigger actions based on survey responses in hundreds of apps via Make. Import user data from any app or API service for better targeting in Refiner.

Rudderstack

Sync survey responses to any Destination in Rudderstack. Import traits & events from Rudderstack for better targeting in Refiner.

Salesforce

Send email surveys with Salesforce. Update or create records in Salesforce with survey response data collected by Refiner.

Segment

Sync survey responses to any Destination in Segment. Import traits & events from Segment for better targeting in Refiner.

Mixpanel

Send survey events and response data to Mixpanel. Combine survey responses with product usage data and uncover new insights.

Slack

Receive notifications in Slack whenever a user replies to a survey in a certain way or enters a segment in Refiner.

Teams

Receive notifications in Microsoft Teams whenever a user replies to a survey in a certain way or enters a segment in Refiner.

Userlist

Seamlessly sync survey response data to Userlist. Send personalized follow-up campaigns and segment your users based on survey responses.

REST API

Fetch survey response data from our REST API. Import user data from your backend for better targeting in Refiner.

Webhooks

Send survey data to your backend API or any publicly available endpoint on the internet with Webhooks.

Zapier

Trigger actions based on survey responses in hundreds of apps via Zapier. Import user data from any app for better targeting in Refiner.

Run your first Product/Market Fit survey campaign today

Getting started is easy and takes a couple of minutes only. No credit card required. No hidden fees.