Hotjar and Refiner are both a great fit for SaaS & eCommerce sites. Refiner has a strong focus on SaaS companies though.
Both companies serve SMB & Mid-Market customers.
Refiner and Hotjar have a similar pricing structure. Both products offer a free plan and start at $39 USD per month. Hotjar’s pricing plans quickly increases to $99 - $899 for business customers though.
Refiner is specialized in user feedback & customer surveys. We don’t offer Heatmaps, Session Recordings, etc. We do one thing and we do it pretty good.
Focus on SaaS
Refiner was designed from the ground up to meet the needs of modern data driven SaaS vendors.
Specialized in "Post Signup" Surveys
Hotjar is often used to survey anonymous website traffic. While Refiner supports surveying anonymous website traffic, we specialize in "post signup" surveys.By surveying identified users we can tie response data to a user profile. This enables awesome use cases, such as enriching user profiles, following up with individual users, segmenting your customers, better analyzing your survey data, and many more.
At Refiner we have a design-first approach and pride ourselves with beautiful survey widgets that are fully brandable.
Both Refiner and Hotjar allow you to target specific users at a specific moment in their journey. In addition, Refiner offers a smart follow-up mode to maximize response rates and allows you to run multiple survey campaigns simultaneously without ever spamming your users.
Reporting & Analytics
As Refiner is a full fledged survey platform, we offer a powerful reporting dashboard. Our customers love to create user segments to drill down into their survey data, connect the dots and uncover actionable customer insights.
Unlike other survey solutions, Refiner is not just about turning survey responses into static insights. Our real time alerts (Slack & email) and integration (Zapier, Segment & webhooks) turn survey responses into real-time actions helping you to delight your users and grow your SaaS.