Hotjar vs. Refiner: Why we think Refiner is a great alternative to Hotjar surveys

Hotjar vs. Refiner

Hotjar provides a large set of different tools to understand user behaviour. Refiner is a specialized microsurvey tool tailored to the needs of data-driven software companies.

Focused on in-product surveys

Comprehensive design settings: colors, images, borders, corners, widgets (slide-in, modal & banner), and even custom CSS to create totally on-brand surveys.
12 question types including NPS, CSAT, rating matrix, CTAs, and more.
Branching and logic jumps: display the most relevant questions based on previous answers. Also allows A/B testing.
In-product surveys for web-based applications and mobile. Plus email surveys, link surveys, and embeddable surveys in HTML.

Contextual insights with precise targeting

Target specific users based on traits, behavior, or previous survey responses with our powerful segmentation engine.
Trigger surveys after a time delay or page visit.
Use the country, device type, mobile platform, or language
Manually display surveys with events you set up yourself.

Advanced reporting for in-depth insights

Reporting dashboard that shows everything you need at a glance.
Automatic response tagging with AI to access specific response lists quickly and detect hidden patterns.
NPS, CSAT & CES ratings in timeline charts to see how your efforts bear fruit.
Segmented results based on survey responses or other data (e.g. traits & events imported from Segment, Rudderstack or your database)
Amplitude & Mixpanel integrations to use survey results in your product analytics

Reporting dashboard for survey responses

Smart integrations to leverage survey results in your favorite tools

Complete integrations for Segment & Rudderstack. Sync your customer data and use it for better targeting and segmentation.
Use Zapier, or Make, to trigger actions after a survey response. Like a follow-up. We also have a smart follow-up mode for that.
With the Customer.io integration you can use survey responses to create branch conditions for your campaigns.

Send survey responses to your favorite tools

Don’t just take our word for it

We proudly serve hundreds of happy SaaS, Fintech, Edtech, Online Marketplaces and Consumer Mobile Apps customers.

Refiner was the only tool that met all our requirements. Its focus on in-app surveys provides a streamlined feature set that fits our needs perfectly. We appreciate the easy integration via Google Tag Manager, allowing us to use data from our data layer and trigger surveys with GA events. Thanks to the Zapier integration, we seamlessly integrate Refiner into our automated feedback processing workflows.

Fabian Lauener

Lead Researcher Private Business

We love using Refiner to automatically gather NPS survey results and get critical feedback we need from our trial users so we can constantly improve our word of mouth flywheel. With its Segment and Zapier integrations it fits right into our product led growth tech stack. Easy to install, tons of value and zero hassle.

Paul Yacoubian

Founder, CEO

Refiner is a powerful survey tool that allows to precisely target user segments based on our data. We tested several tools before going to Refiner and what made the big difference is that with Refiner every survey answer is directly logged into our database via Segment, and that’s a game changer! Also, the initial integration and setup were seamless and extremely easy. The templates and the ability to customize survey with our own branding and targeting specs is very much appreciated too.

Margaux Reynaud

Product Manager

Refiner is the tool we were searching for to better profile our users, and gather feedback about our products. It’s very easy to set up, comes with a great UX for our users and the team is very reactive.

Javier Escribano

CPO

Refiner changed the way we operate. As a data-driven online service, we needed a way to collect feedback unintrusively at scale. Their tool helped us reach this goal in no time. Bonus : it fits super well in our growth stack (Segment, Customer.io).

Grégoire d’Aboville

Head of Growth

Super easy two-way integration with Segment and great support in setting up and launching our in-app surveys, made it a success!

Coralie Blanc

CRM Lead

With its Segment integration, Refiner makes it super easy to survey fragmented user segments easily based on properties and/or events and sync results with our data warehouse for further analysis. Setting up Refiner was a child’s play and creating new surveys is a matter of minutes. 10/10 points.

Alexander Schneekloth

Co-Founder

We discovered Refiner while using another SaaS product and we instantly fell in love with their UI / UX. So we gave it a go and were collecting user feedback for SnapShooter in no time. We are using Refiner to collect insights about how our users discovered us. The Slack notifications when someone completes a survey are a great addition to keep the team informed.

Simon Bennett

Founder

We were looking for a survey solution for our product that could flawlessly be synced with Segment. Refiner is the only solution we found that addresses data integrations as a main feature and not as an afterthought. Refiner is an incredibly flexible tool that can be used by nearly every team at Livestorm: growth and marketing, product, customer experience and support, and even sales.

Thibaut Davoult

Head of Growth

We looked at various NPS solutions but Refiner was the only one which was built from the ground up to meet the needs of SaaS companies. Refiner gives us complete flexibility and their surveys match our UI/UX 100%.

Mathieu Le Roux

Voice of the Customer Manager

Unlock the full potential of microsurveys ...

Logic Jumps & Branching

Customize your survey based on answers to get the most accurate feedback possible.

Liquid tags

Create more personalized surveys by using customers’ name and information.

Hidden fields & prefill responses

Don’t ask people questions you already have the answer to.

Precise targeting

Trigger your surveys at a specific time, event, page view or manually with our Javascript client. Leverage segmentation for even better targeting.

Dynamic Call-to-Actions

Invite respondents to take action right after their answers. Ask for a review, offer a coupon, schedule a call, etc.

Autotagging with AI

Tag responses automatically to access specific response lists quickly and detect hidden patterns in the reporting dashboard.

All the integrations you need

We have integrations with Segment, Zapier, Make, Customer.io, Amplitude, Rudderstack, Mixpanel, Google Sheets - ready to use with just a few clicks.

Translate with AI

All text elements of our surveys are 100% translatable. And thanks to AI, it’s done in a single click.

Filter and segment customer data in any way you want

Segment customers by their survey responses, traits, or behavior, and uncover precious customer insights.

How others are using Refiner

Why customers are using Refiner instead of Hotjar Surveys

Are Hotjar surveys really the best option for you?

Qonto leveraged Refiner to overhaul their Voice of Customer Program and multiplied by 5 their NPS response rate.