Looking for Hotjar surveys & polls alternatives?

Refiner is a great alternative to Hotjar surveys. Get to know your users and research what to build next with our beautiful survey widgets.

Screenshot of the Refiner survey widget.
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Surface better customer insights with a dedicated survey solution

Ask your users any question while they are using your SaaS, surface unique customer insights and turn survey responses into actions.

Hotjar is an awesome suite of tools helping online businesses to better understand their website users and improve conversion rates.

One of their most popular tools are embeddable survey widgets and polls.

If you are looking for a quick and easy way to poll your users, there is really nothing wrong with their survey & poll solution.

However, as surveys & polls are just one of many features Hotjar offers, it's quite logical that they can't offer the depth of a dedicated user feedback & customer survey tool.

While Hotjar surveys and polls get the job done somehow, Refiner is a user feedback & customer survey solution built from the ground up for data driven SaaS companies.

If you are serious about capturing quantitative and qualitative user feedback, connecting all the dots and uncovering unique customer insights to grow your SaaS, we recommend that you try a dedicated customer survey tool such as Refiner.

In all honesty, we think Refiner is the best alternative to Hotjar surveys & polls.

Let's have a closer look at how Refiner is a great alternative to Hotjar surveys. Especially for data driven SaaS companies.

Screenshot of survey editor

Hotjar surveys vs Refiner

Hotjar is a suite of Conversion Rate Optimization tools that also offers simple embeddable surveys & polls. Refiner is a dedicated user feedback & customer survey tool built for SaaS companies specifically.

Target Market
Hotjar and Refiner are both a great fit for SaaS & eCommerce sites. Refiner has a strong focus on SaaS companies though.
Both companies serve SMB & Mid-Market customers.
Refiner and Hotjar have a similar pricing structure. Both products offer a free plan and start at $39 USD per month. Hotjar's pricing plans quickly increases to $99 - $899 for business customers though.
Product Features
Refiner is specialized in user feedback & customer surveys. We don't offer Heatmaps, Session Recordings, etc. We do one thing and we do it pretty good.
Focus on SaaS
Refiner was designed from the ground up to meet the needs of modern data driven SaaS vendors.
Specialized in "Post Signup" Surveys
Hotjar is often used to survey anonymous website traffic. While Refiner supports surveying anonymous website traffic, we specialize in "post signup" surveys.

By surveying identified users we can tie response data to a user profile. This enables awesome use cases, such as enriching user profiles, following up with individual users, segmenting your customers, better analyzing your survey data, and many more.
Survey Design
At Refiner we have a design-first approach and pride ourselves with beautiful survey widgets that are fully brandable.
User Targeting
Both Refiner and Hotjar allow you to target specific users at a specific moment in their journey. In addition, Refiner offers a smart follow-up mode to maximize response rates and allows you to run multiple survey campaigns simultaneously without ever spamming your users.
Reporting & Analytics
As Refiner is a full fledged survey platform, we offer a powerful reporting dashboard. Our customers love to create user segments to drill down into their survey data, connect the dots and uncover actionable customer insights.
Additional Features
Unlike other survey solutions, Refiner is not just about turning survey responses into static insights. Our real time alerts (Slack & email) and integration (Zapier, Segment & webhooks) turn survey responses into real-time actions helping you to delight your users and grow your SaaS.

Sounds like Refiner is a good fit for you?

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In the past we were using HotJar for collecting user feedback and tracking our Net Promoter Score. However, their pricing was too complex and not a good fit for us.

We then discovered Refiner while using another SaaS product and we instantly fell in love with their UI / UX. So we gave it a go and were collecting user feedback for SnapShooter in no time.

Today, we are using Refiner to collect insights about how our users discovered us. After one week, we follow up with a NPS survey. With those two surveys we can figure out which marketing channels bring us the happiest users.

Simon Bennett Founder SnapShooter

Refiner is the tool we were searching for to better profile our users, and gather feedback about our products. It's very easy to set up, comes with a great UX for our users and the team is very reactive.

Javier Escribano CPO at Ontruck

The best alternative to Hotjar surveys

Considering all Hotjar alternatives in 2021, we think Refiner is the best choice for data driven SaaS companies. Here is why.

Make it yours

Customize your survey widget and provide a pixel-perfect user experience.

  • Fully brandable & customizable
  • Branching & logic jumps
  • Always perfectly timed
Illustration of different survey widgets

Run any kind of survey

Refiner is a complete customer survey platform supporting a variety of use-cases.

  • Market research & user profiling
  • Product & UX research
  • NPS, CSAT & CEST surveys
Illustration of the Refiner survey widget

Connect the dots

Visualize survey data in real time and uncover actionable insights instantly.

  • Customizable reporting dashboard
  • Create custom user segments
  • Merge with data from other sources
Analyze your survey responses

Turn survey responses into real time actions

Push survey data to other tools and trigger workflows in real time.

  • Real-time Feedback Hub
  • Zapier & Segment integration
  • Slack and email alerts
Illustration of the integration options of Refiner

Launch your first survey in minutes

Try Refiner for free and launch your first survey widget in minutes. Upgrade to a paid plan when you feel ready. No credit card required.