Looking for a Wootric alternative?

Refiner is a great alternative to Wootric (now acquired by InMoment). Collect more customer insights with our highly configurable in-product survey widgets, automate actions based on answers, and quickly find gaps in the understanding of your users.

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Wootric vs. Refiner: Two different types of companies

Wootric is a customer experience and feedback management software founded in 2013. In 2021, InMoment acquired Wootric and integrated it their customer feedback management suite. Refiner is a modern microsurvey solution founded in 2019. We are a small and approachable team of experts,n looking back at many years in the data processing industry.Our mission at Refiner is simple: provide the best possible microsurvey solution for modern SaaS companies.

Qonto

Qonto leveraged Refiner to overhaul their Voice of Customer Program and multiplied by 5 their NPS response rate.

“We got along very well with Refiner. The way we choose our partners is important. Beyond the fact that it meets our needs and that it is a tool that also meets our budgetary constraints, there must be a real partnership of trust and continuous development.”

Mathieu Le Roux - Voice of the Customer Expert

Mathieu Le Roux

Voice of the Customer Expert

Read the customer story

Wootric vs. Refiner

Wootric and Refiner are similar in many ways. There are a couple of important differences though. Here are the most important ones.

Focused on in-product and "post-signup" survey use cases

  • Product research: measure PMF, churn, feature usage, engagement, adoption, conversion, or find strengths & weaknesses.
  • Growth marketing: set up surveys to get more reviews, upsell opportunities, or insights about attribution, pricing, and competitors among others.
  • Customer success: leverage NPS, CSAT & CES to improve the performance of customer service, proactively contact unhappy customers, or find high-value accounts.

Microsurveys made for web-applications

More responses with better customization capabilities

InMoment lets you customize surveys a little bit but it is very limited. Refiner does a lot more.

  • Comprehensive design settings: colors, images, borders, corners, widgets (slide-in, modal & banner) and more.
  • Custom CSS to create on-brand surveys.
  • 12 question types including NPS, CSAT, rating matrix, CTAs, and more.
  • Branching and logic jumps: display the most relevant questions based on previous answers. Also allows A/B testing.

Fully customizable survey widgets

Smart integrations to leverage survey results in your favorite tools

InMoment has a lot of integrations but it’s missing a few ones that are very useful for SaaS companies. Refiner has them.

  • Complete integrations for Segment & Rudderstack. Sync your customer data and use it for better targeting and segmentation.
  • Use Zapier, or Make, to trigger actions after a survey response. Like a follow-up. We also have a smart follow-up mode for that.
  • With the Customer.io integration you can use survey responses to create branch conditions for your campaigns.

Send survey responses to your favorite tools

Don’t just take our word for it

We are proud to serve hundreds of happy B2B SaaS, Fintech, Edtech, Online Marketplaces and Consumer Mobile Apps customers.

AutoScout24.ch

Refiner was the only tool that met all our requirements. Its focus on in-app surveys provides a streamlined feature set that fits our needs perfectly. We appreciate the easy integration via Google Tag Manager, allowing us to use data from our data layer and trigger surveys with GA events. Thanks to the Zapier integration, we seamlessly integrate Refiner into our automated feedback processing workflows.

Fabian Lauener - Lead Researcher Private Business

Fabian Lauener

Lead Researcher Private Business

Copy.ai

We love using Refiner to automatically gather NPS survey results and get critical feedback we need from our trial users so we can constantly improve our word of mouth flywheel. With its Segment and Zapier integrations it fits right into our product led growth tech stack. Easy to install, tons of value and zero hassle.

Paul Yacoubian - Founder, CEO

Paul Yacoubian

Founder, CEO

Libeo

Refiner is a powerful survey tool that allows to precisely target user segments based on our data. We tested several tools before going to Refiner and what made the big difference is that with Refiner every survey answer is directly logged into our database via Segment, and that’s a game changer! Also, the initial integration and setup were seamless and extremely easy. The templates and the ability to customize survey with our own branding and targeting specs is very much appreciated too.

Margaux Reynaud - Product Manager

Margaux Reynaud

Product Manager

OnTruck

Refiner is the tool we were searching for to better profile our users, and gather feedback about our products. It’s very easy to set up, comes with a great UX for our users and the team is very reactive.

Javier Escribano - CPO

Javier Escribano

CPO

Merci App

Refiner changed the way we operate. As a data-driven online service, we needed a way to collect feedback unintrusively at scale. Their tool helped us reach this goal in no time. Bonus : it fits super well in our growth stack (Segment, Customer.io).

Grégoire d’Aboville - Head of Growth

Grégoire d’Aboville

Head of Growth

Qonto

Super easy two-way integration with Segment and great support in setting up and launching our in-app surveys, made it a success!

Coralie Blanc - CRM Lead

Coralie Blanc

CRM Lead

Caya

With its Segment integration, Refiner makes it super easy to survey fragmented user segments easily based on properties and/or events and sync results with our data warehouse for further analysis. Setting up Refiner was a child’s play and creating new surveys is a matter of minutes. 10/10 points.

Alexander Schneekloth - Co-Founder

Alexander Schneekloth

Co-Founder

SnapShooter

We discovered Refiner while using another SaaS product and we instantly fell in love with their UI / UX. So we gave it a go and were collecting user feedback for SnapShooter in no time. We are using Refiner to collect insights about how our users discovered us. The Slack notifications when someone completes a survey are a great addition to keep the team informed.

Simon Bennett - Founder

Simon Bennett

Founder

Livestorm

We were looking for a survey solution for our product that could flawlessly be synced with Segment. Refiner is the only solution we found that addresses data integrations as a main feature and not as an afterthought. Refiner is an incredibly flexible tool that can be used by nearly every team at Livestorm: growth and marketing, product, customer experience and support, and even sales.

Thibaut Davoult - Head of Growth

Thibaut Davoult

Head of Growth

Qonto

We looked at various NPS solutions but Refiner was the only one which was built from the ground up to meet the needs of SaaS companies. Refiner gives us complete flexibility and their surveys match our UI/UX 100%.

Mathieu Le Roux - Voice of the Customer Manager

Mathieu Le Roux

Voice of the Customer Manager

Unlock the full potential of microsurveys ...

Logic Jumps & Branching

Customize your survey based on answers to get the most accurate feedback possible.

Liquid tags

Create more personalized surveys by using customers’ name and information.

Hidden fields & prefill responses

Don’t ask people questions you already have the answer to.

Precise targeting

Trigger your surveys at a specific time, event, page view or manually with our Javascript client. Leverage segmentation for even better targeting.

Dynamic Call-to-Actions

Invite respondents to take action right after their answers. Ask for a review, offer a coupon, schedule a call, etc.

All the integrations you need

We have integrations with Segment, Zapier, Make, Customer.io, Amplitude, Rudderstack, Mixpanel, Google Sheets - ready to use with just a few clicks.

Team notifications

Receive customer feedback in real-time by email, in Slack or in Microsoft Teams.

Filter and segment customer data in any way you want

Segment customers by their survey responses, traits, or behavior, and uncover precious customer insights.

Track NPS®, CSAT, and CES ratings

See if your efforts to improve customer experience bear fruit.

Try Refiner for free

Getting started is easy and takes a couple of minutes only. No credit card required. No hidden fees.

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