Looking for a Wootric alternative?

Refiner is a great alternative to Wootric. Our survey widgets are fully customizable and we go beyond simple NPS, CSAT and CES surveys.

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More Than Simple NPS, CSAT and CES Surveys

Track customer happiness, profile your users or research what to build next with beautiful & fully customizable survey widgets.

In a lot of ways, Wootric and Refiner follow the same philosophy.

Wootric and Refiner both let you track and improve customer happiness with Net Promoter Score (NPS), Customer Satisfaction Score (CSAT) and Customer Effort Score (CES) surveys.

And both products put their main focus on contextual in-app user surveys.

In comparison to email surveys, in-app micro surveys provide much higher response rates, a better UX for your customer and allow you to survey users at the exact right moment.

However, Refiner has more to offer than simple NPS, CSAT and CES surveys. With Refiner you can ask your users any kind of question while they are using your product.

But why should you care?

Measuring customer experience with a simple zero to ten scale is a great start.

But what about asking meaningful follow-up questions? Or running a survey with tailored multiple choice questions?

You get the idea!

But what about asking meaningful follow-up questions? Or running a survey with tailored multiple choice questions?

Refiner vs. Wootric Comparison

Refiner and Wootric both let you measure and boost customer happiness. Here is how the two solutions differ from each other.

Target Market

Wootric was founded in 2013. According to Crunchbase they’ve raised 2.6m USD in 2016. Refiner was founded in 2019. We are a small and approachable team looking back at many years in the data processing industry. Our company is 100% self-funded and we are profitable.


Wootric and Refiner are both a great fit for SaaS & eCommerce sites. Refiner has a strong focus on SaaS companies though. Both companies serve SMB & Mid-Market customers.


We focus 100% on the needs of data driven SaaS companies that are looking to survey their customers. We don’t support Employee Surveys, eCommerce surveys, etc.


Wootric’s pricing is based on "customer count" while Refiner charges by "survey response". Both solutions come with a free plan. Wootric’s paid plans start at $99 USD / month, while Refiner starts with a more affordable $39 USD / month plan.


At Refiner, we value great user experience and well designed products a lot. Our customers love the design of our survey widgets. Our dashboard was designed with simplicity and easy of use in mind.

Survey Features

As mentioned before, Refiner goes beyond simple NPS, CSAT and CES surveys. Refiner allows you to create your own fully customizable surveys. We support free form text questions, single choice, multiple choice, rating scales, logic jumps, etc.

Targeting & Segmentation

Both, Refiner and Wootric allow you to survey a specific group of users at a specific moment in their customer journey. Refiner lets you segment users based on their traits and their in-app behaviour. We also offer a smart follow-up mode to maximize response rates.

Reporting & Analytics

Like Wootric, Refiner offers various types of charts to visualize survey responses. Our powerful segmentation engine lets you drill down in your data and filter responses by customer traits and user behavior.


Refiner is not just about turning survey responses into quantitative customer insights. Our customers love to turn survey responses into real-time actions with our integration options (Segment, Zapier, Customer.io, Webhooks, API, ...).

Sounds like Refiner is a good fit for you?

Try for free

A More Powerful Wootric Alternative

Out of all Wootric alternatives in 2021, we think Refiner is the best choice for data driven SaaS companies. Here is why.

Fully customizable surveys

Customize your survey widget and provide a pixel-perfect user experience.

  • Fully brandable & customizable
  • Branching & logic jumps
  • Always perfectly timed

Ask any kind of questions

Refiner is a complete customer survey platform supporting a variety of use-cases.

  • NPS, CSAT & CEST surveys
  • Market research & user profiling
  • Product & UX research

Uncover new customer insights

Visualize survey data in real time and uncover actionable insights instantly.

  • Customizable reporting dashboard
  • Create custom user segments
  • Merge with data from other sources

Turn survey responses into real time actions

Push survey data to other tools and trigger workflows in real time.

  • Real-time Feedback Hub
  • Zapier & Segment integration
  • Slack and email alerts

Try Refiner for free

Try our alternative to Wootric for free and launch your first micro survey in minutes. Upgrade to a paid plan when you feel ready. No credit card required.