Wootric was founded in 2013. According to Crunchbase they’ve raised 2.6m USD in 2016. Refiner was founded in 2019. We are a small and approachable team looking back at many years in the data processing industry. Our company is 100% self-funded and we are profitable.
Wootric and Refiner are both a great fit for SaaS & eCommerce sites. Refiner has a strong focus on SaaS companies though. Both companies serve SMB & Mid-Market customers.
We focus 100% on the needs of data driven SaaS companies that are looking to survey their customers. We don’t support Employee Surveys, eCommerce surveys, etc.
Wootric’s pricing is based on "customer count" while Refiner charges by "survey response". Both solutions come with a free plan. Wootric’s paid plans start at $99 USD / month, while Refiner starts with a more affordable $39 USD / month plan.
At Refiner, we value great user experience and well designed products a lot. Our customers love the design of our survey widgets. Our dashboard was designed with simplicity and easy of use in mind.
As mentioned before, Refiner goes beyond simple NPS, CSAT and CES surveys. Refiner allows you to create your own fully customizable surveys. We support free form text questions, single choice, multiple choice, rating scales, logic jumps, etc.
Targeting & Segmentation
Both, Refiner and Wootric allow you to survey a specific group of users at a specific moment in their customer journey. Refiner lets you segment users based on their traits and their in-app behaviour. We also offer a smart follow-up mode to maximize response rates.
Reporting & Analytics
Like Wootric, Refiner offers various types of charts to visualize survey responses. Our powerful segmentation engine lets you drill down in your data and filter responses by customer traits and user behavior.
Refiner is not just about turning survey responses into quantitative customer insights. Our customers love to turn survey responses into real-time actions with our integration options (Segment, Zapier, Customer.io, Webhooks, API, ...).