Looking for a Wootric alternative?

Refiner is a great alternative to Wootric (now acquired by InMoment). Collect more customer insights with our highly configurable in-product survey widgets, automate actions based on answers, and quickly find gaps in the understanding of your users.

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Wootric vs. Refiner: Two different types of companies

Wootric is a customer experience and feedback management software founded in 2013. In 2021, InMoment acquired Wootric and integrated it their customer feedback management suite. Refiner is a modern microsurvey solution founded in 2019. We are a small and approachable team of experts,n looking back at many years in the data processing industry.Our mission at Refiner is simple: provide the best possible microsurvey solution for modern SaaS companies.

Wootric vs. Refiner

Wootric and Refiner are similar in many ways. There are a couple of important differences though. Here are the most important ones.

Focused on SaaS and specialized in "post-signup" surveys

You can use Wootric / InMoment to survey customers for SaaS, eCommerce, and even employees. Because it is meant for multiple audiences it’s not a perfect fit for SaaS. In addition, we understand you don’t only run NPS, CSAT or CES surveys and you need to be able to create specific surveys for specific customers and users. Finally, because of this specialization, we are able to offer your a better experience when it comes to targeting, reporting, and closing the customer feedback loop.

Microsurveys made for SaaS

Fully customizable surveys

InMoment lets you customize surveys a little bit but it is very limited.With Refiner, you can of course customize colors and borders, you can also define which kind of widget you want: slide-in, modal, etc.But there’s more. For enterprise customers, you have total control over the design so you can create fully branded surveys.With great survey design and precise targeting you will achieve incredibly high response rates with perfectly timed micro surveys!

Fully customizable survey widgets

Integrations with your favorite tools

InMoment has a lot of integrations but it’s missing a few ones that would be especially useful for SaaS companies.Surveys are a means to an end and the goal is to close the customer feedback loop so everyone knows what to do next.That’s why integrations are so important and why the right seamless integrations can make this job a lot easier.In addition to Zapier, Refiner also integrates with Make so you can create even more advanced automations. Send survey data to all the platforms you need to and create users or events from external triggers.Customer.io is also a first-class integration of Refiner and lets you send messages depending on a survey response and close the feedback loop with the right message to customers.

Send survey responses to your favorite tools

Reach more users with email surveys

With Wootric, you can only send a link to a survey page.Refiner lets you embed a question inside your emails and use your own provider.Your emails will be beautiful with a provider that will be better than any email editor we can even give you as it is not our core product.

Survey widgets of Refiner

Don’t just take our word for it

We are proud to serve hundreds of happy B2B SaaS, Fintech, Edtech, Online Marketplaces and Consumer Mobile Apps customers.


We love using Refiner to automatically gather NPS survey results and get critical feedback we need from our trial users so we can constantly improve our word of mouth flywheel. With its Segment and Zapier integrations it fits right into our product led growth tech stack. Easy to install, tons of value and zero hassle.

Paul Yacoubian - Founder, CEO

Paul Yacoubian

Founder, CEO


Refiner is a powerful survey tool that allows to precisely target user segments based on our data. We tested several tools before going to Refiner and what made the big difference is that with Refiner every survey answer is directly logged into our database via Segment, and that’s a game changer! Also, the initial integration and setup were seamless and extremely easy. The templates and the ability to customize survey with our own branding and targeting specs is very much appreciated too.

Margaux Reynaud - Product Manager

Margaux Reynaud

Product Manager


Refiner is the tool we were searching for to better profile our users, and gather feedback about our products. It’s very easy to set up, comes with a great UX for our users and the team is very reactive.

Javier Escribano - CPO

Javier Escribano


Merci App

Refiner changed the way we operate. As a data-driven online service, we needed a way to collect feedback unintrusively at scale. Their tool helped us reach this goal in no time. Bonus : it fits super well in our growth stack (Segment, Customer.io).

Grégoire d’Aboville - Head of Growth

Grégoire d’Aboville

Head of Growth


Super easy two-way integration with Segment and great support in setting up and launching our in-app surveys, made it a success!

Coralie Blanc - CRM Lead

Coralie Blanc

CRM Lead


With its Segment integration, Refiner makes it super easy to survey fragmented user segments easily based on properties and/or events and sync results with our data warehouse for further analysis. Setting up Refiner was a child’s play and creating new surveys is a matter of minutes. 10/10 points.

Alexander Schneekloth - Co-Founder

Alexander Schneekloth



We discovered Refiner while using another SaaS product and we instantly fell in love with their UI / UX. So we gave it a go and were collecting user feedback for SnapShooter in no time. We are using Refiner to collect insights about how our users discovered us. The Slack notifications when someone completes a survey are a great addition to keep the team informed.

Simon Bennett - Founder

Simon Bennett



We were looking for a survey solution for our product that could flawlessly be synced with Segment. Refiner is the only solution we found that addresses data integrations as a main feature and not as an afterthought. Refiner is an incredibly flexible tool that can be used by nearly every team at Livestorm: growth and marketing, product, customer experience and support, and even sales.

Thibaut Davoult - Head of Growth

Thibaut Davoult

Head of Growth


We looked at various NPS solutions but Refiner was the only one which was built from the ground up to meet the needs of SaaS companies. Refiner gives us complete flexibility and their surveys match our UI/UX 100%.

Mathieu Le Roux - Voice of the Customer Manager

Mathieu Le Roux

Voice of the Customer Manager

Unlock the full potential of microsurveys ...

Logic Jumps & Branching

Customize your survey based on answers to get the most accurate feedback possible.

Liquid tags

Create more personalized surveys by using customers’ name and information.

Hidden fields & prefill responses

Don’t ask people questions you already have the answer to.

Precise targeting

Trigger your surveys at a specific time, event, page view or manually with our Javascript client. Leverage segmentation for even better targeting.

Dynamic Call-to-Actions

Invite respondents to take action right after their answers. Ask for a review, offer a coupon, schedule a call, etc.

All the integrations you need

We have integrations with Segment, Zapier, Make, Customer.io, Amplitude, Rudderstack, Google Sheets - ready to use with just a few clicks.

Slack and email notifications

Receive customer feedback where you spend most of your time.

Filter and segment customer data in any way you want

Segment customers by their survey responses, traits, or behavior, and uncover precious customer insights.

Track NPS®, CSAT, and CES ratings

See if your efforts to improve customer experience bear fruit.

Try Refiner for free

Getting started is easy and takes a couple of minutes only. No credit card required. No hidden fees.