Are you using the right tools to grow your SaaS? Wondering what are the best SaaS growth tools to help you get more users?
FACT: There isn’t a SaaS company that doesn’t want to grow and grow and grow. It’s the nature of the business, isn’t it? Our companies can scale almost infinitely, after all. Why not avail of that, right?
But achieving that continuous and sustainable growth requires using the right tools. And that’s the problem – Which tools are the best? What platforms and software should you include in the growth stack?
That’s what you’ll find out from this post. You’ll learn what are the best SaaS growth tools to use to scale your business and the userbase.
Before we get to that, though, let’s briefly cover the idea of achieving growth.
What Exactly is SaaS Growth?
Goes without saying, isn’t it? Every business wants to grow and scale. But what does it really mean to grow, in practical terms?
The term, SaaS growth, refers to the ability to run your business successfully to keep both your customer base and your revenue growing. It’s a series of small and crucial steps that bring you closer to getting more and more customers continuously month after month.
These steps range from getting more traffic to the site, and exposing more potential customers to your product, customer engagement, convincing those people to try the product out, to conversions, activation, customer retention, customer feedback, and more.
Then, there’s measuring your progress. There’s quite a number of metrics to track. Some of them include:
- Customer churn
- Revenue churn
- Activation rate
- Monthly recurring revenue (MRR) / annual recurring revenue (ARR)
- Cost of acquiring a customer (CAC)
- Customer lifetime value (LTV)
- Net Promoter Score (NPS)
And finally, to do it all, you need to use tools.
What to Look For in SaaS Growth Tools
In other words, how do you pick the right growth tools for SaaS?
Here are some things to consider.
#1. Every tool you choose should solve a particular problem in your business
All the tools you add to your stack should have a unique use case. There is no need to use a tool just because other companies do if it’s not adding up to your growth metrics.
Map out your business needs and create a list of the types of SaaS tools that would help you grow your startup.
#2. Your ideal tools should also integrate with each other, and be super easy to setup
Before adding a tool to your stack, look at the integrations it offers with your existing tech. Is it easy to merge your data with other tools? Does it help you seamlessly integrate it with tools that other teams are using?
Once you confirm the integrations, look at the ease of setup. Is it easy to use it? Does your team need training?
A cloud-based experience is always making things easier across different teams but you still want to make sure that the new tool is not too complicated for your business.
#3. Finally, those tools should specialize in SaaS businesses exclusively
There are several tools out there that specialize in SaaS businesses. They know your pain points and they include features that are tailored to your SaaS needs.
At Refiner, we know what it’s like to build a tool specifically for SaaS.
If possible, use tools that address SaaS challenges or feature case studies from SaaS startups using them.
Best SaaS Growth Tools: 14 Tools to Help You Grow Your SaaS
Here is a list of 14 SaaS products that are ideal for boosting your growth. All have different use cases to help you cover various areas of growth and success, and all can seriously help move the needle for your app.
#1. Refiner – The No.1 Customer Feedback and Survey Solution for SaaS
Good for: collecting customer feedback
Refiner (disclaimer: this is our tool) is a customer feedback and survey platform built specifically for SaaS businesses.
Refiner allows you to survey users and collect customer feedback to grow your SaaS company and boost your customer engagement.
With Refiner, you can:
- Collect customer feedback with NPS surveys, CSAT, and CES surveys
- Create and send surveys via email, in-app widget, or survey pages
- Automate growth with precise targeting
- Leverage user data and survey responses to create personalized experiences
- Track and improve customer success
- Analyze survey results in-depth with reporting and segmentation features
- Integrate Refiner with Zapier, MixPanel, Google Sheets, AirTable, Hubspot, and more.
Pricing: There is a 14-day free trial while the pricing depends on the number of features your company needs. Essentials package starts at $99/month, Growth starts from $239/month while there is also a customized Enterprise package.
Want to see how Refiner can help you collect incredible customer feedback and deliver insights to drive your SaaS growth? Check out the live demo or sign up for a free trial.
Good for: customer success
Akita provides lots of customer success features to grow your SaaS. You can monitor your customer health, create customer segments, automate workflows, and manage your customer success tasks in one interface.
It can also notify you if a customer is close to churn or upsell to take relevant actions. You can review your customized customer health scores at any time and receive alerts in your inbox.
Akita integrates with lots of CRM, help desk, billing, and chat products to help you support your clients’ needs.
Pricing: The essential plan starts from $200/month and you can add more features and integrations starting from $600/month.
Good for: email marketing and messaging
Customer.io is an marketing automation platform that can help you manage email campaigns, and send the right message at the right time across all stages of your funnel.
You can use it for customer feedback, upselling, re-engagement, onboarding, welcome emails, renewals, nurturing, and adoption.
Every user has different needs and you want to deliver a personalized experience. Use multiple channels to engage with all users (email, push, SMS, Slack) and send different messages based on individual needs (automated workflows, newsletters, transactional emails, email templates)
Pricing: The Basic plan starts from $150/month and the Premium plan starts from $995/month
Good for: managing organic growth
SEMRush is a popular tool for organic marketing growth. You can use it to grow your organic traffic with SEO, content marketing, PPC, and social media in one place.
Some of its key features include:
- SEO – grow your organic traffic, uncover keywords, analyze any domain’s backlinks, run technical SEO audits, and more.
- Content marketing – create content that ranks well, find topics that resonate with your audience, track brand mentions and content reach
- Market research – analyze traffic of any website, discover keyword gap
- Advertising – reach more prospects while spending less, find the best keywords for PPC campaigns
- Social media – build an effective social media strategy, schedule posts, analyze performance, create and optimize social ads
Pricing: The Pro plan starts from $119.95/month while there are additional plans starting from $229.95/month and $449.95/month for bigger projects and additional features.
Good for: SEO
Ahrefs is one of the most popular SEO platforms to use to grow your site’s traffic and ranking.
You don’t need to be an expert to improve your site’s traffic and create top-performing content for your SaaS.
Its all-in-one SEO toolset includes:
- Dashboard – monitor your SEO performance and progress
- Site audit – automatically scan your website for any issues
- Site explorer – research your competitors’ backlinks and keyword ranking
- Rank tracker – monitor your rankings over time
- Content explorer – discover and analyze top-performing content in your niche
Pricing: The Lite plan starts from $99/month while the Standard plan is the most popular option and starts from $179/month.
Good for: launching dedicated landing pages
Unbounce helps you design landing pages to promote the right message to the right audience. Create and optimize landing pages in just a few minutes and reach different segments of your target audience.
Unbounce’s Smart Builder provides many templates and the drag-and-drop features make it easy to customize all elements.
You can add your own branding, use your own domain, or A/B test to improve your conversions.
Pricing: Unbounce’s Smart Builder+ starts from $90/month and there is also a 14-day free trial.
Good for: sales CRM and pipeline management
Pipedrive can help you manage your pipeline and grow your sales by making the most of your CRM.
Your sales team can use it to communicate the progress to the rest of the company.
You can automate your tasks, set objectives, customize your pipeline, and create customizable sales reports to tailor them to your SaaS needs.
Instead of focusing on the end goal to increase your sales, it can help you focus on the actions that will get you there.
Pricing: The Essential plan starts from $19/month while the recommended Advanced plan starts from $75/month. You can also boost your experience with add-ons to fit your needs.
Good for: automation
Zapier is a very powerful automation tool to unify your tool stack through various triggers.
There are thousands of apps to use to streamline your workflow and make your daily work easier with no use of code.
If you’re not sure how to use it, search for the tool you want to use and find recommendations for different automations.
Pricing: There is a free forever plan with basic automations and premium plans start from $20/month.
Good for: digital experience intelligence and user journey optimization
FullStory is a digital experience platform that gives you a complete overview of how users engage with your product. It can help you drive growth by optimizing user journeys to minimize friction, learning your users’ pain points, and accessing valuable user experience data to communicate with your teams.
You can also use FullStory to discover engagement patterns and boost growth by analyzing real user sessions.
Pricing: There is a free plan with basic access to the tool and two premium plans. Early-stage startups may also qualify for reduced pricing.
Good for: project management and improved productivity
There are many project management tools out there. Monday.com is a great tool to organize different teams and tasks.
Monday.com is a flexible platform to plan, organize, and track all of your team’s work in one place.
You can use it to manage a project, improve your CRM, manage your marketing activities, A/B test, or plan your content creation.
It’s visual and intuitive and you can start within minutes with 200+ templates. You can also set up your own workflows and automations to make the platform work based on your team’s needs.
Pricing: There is a free plan for individuals and the pricing for the paid plans depends on the number of users you’ll need. The Standard plan starts from $43/month for 3 users.
Good for: product management
Productboard is a customer-centric product management platform that can help you improve your product based on customer feedback.
You can use it to:
- Plan your roadmaps and align everyone around it
- Prioritize the features your customers need
- Centralize your feedback from multiple resources
- Engage your customer community and validate feature ideas
Pricing: The Essentials plan starts from $25/month and the Pro plan starts from $60/month. You can also get custom pricing to use the tool across your organization rather than just one team.
Good for: communication
Slack is one of the most popular tools for team communication. It’s an organized way to stay in touch with your team members through channels, automation, and app integrations that can transform your digital workspace.
You can also use Slack for external communication and automations, such as integrations to speed up your customer service or workflows to give you an overview of your sales progress.
Pricing: There is a free plan for up to 10,000 messages and 10 integrations. The pricing for the paid plans depends on the number of users you’ll need. The Pro plan starts from $9/month per person and the Business+ plan starts from $15/month per person.
Good for: subscription analytics
Analytics for SaaS is way more than just looking at your Google Analytics stats.
Baremetrics is a subscription analytics platform for SaaS businesses. It helps you track your subscription metrics in real-time, segment your customers, and track your growth.
It’s a great tool to prevent churn by collecting customer feedback and driving growth based on your customers’ needs.
You can also send subscription updates to your team’s Slack channels to keep everyone up-to-date.
Pricing: The pricing depends on the stage of your business. The most popular plan starts from $198/month.
Good for: data integration
All SaaS companies need to stay on top of their data to improve their product, boost the customer experience and grow their business.
Stitch is an ELT platform (Extract, Load, Transform) that helps you consolidate your data from various sources in one destination.
It helps you extract, load, and analyze your data from 130+ data sources to build a data warehouse without the use of any coding.
Pricing: Stitch Standard starts from $100/month.
And there you have it…
14 tools to help your SaaS startup grow.
Write down all the different use cases you need, try out different tools, and use the ones that work best for your SaaS startup.
Interested in trying out Refiner to improve the collection of customer feedback for your SaaS startup? Check out the live demo now. No signup necessary.