What is the Customer Engagement Score? The Complete Guide

No other metric works as well as the customer engagement score when it comes to predicting churn or identifying new upselling opportunities. In fact, measuring the engagement score is by far the best way to:  Identify the most engaged trial accounts that you could convert into paying customers (and when they’re ready to talk to […]

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Product Qualified Leads: The Ultimate Guide

Have you heard about product qualified leads (PQL) but can’t figure out how to use the model to drive more sales? Are you wondering whether the PQL model could help your sales team identify the biggest sales opportunities among your free trial or freemium users? It absolutely can. Before we discuss how it happens, though, […]

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