Curious what your customers think about your product? Wondering what are the best product survey questions to ask? FACT: No one is better to help you build a better product (and a successful business) than your customers. But how do you find out what they think? That’s what you’re going to find out in this […]
Are you currently building your product-led growth strategy? Wondering what product-led growth tools to use? Let’s not beat around the bush here – There is no better way to build a SaaS business than by using the product as the main vehicle for growth. The problem? Well, you can’t do it without using dedicated tools. […]
Are you planning to start measuring customer engagement? Wondering what customer engagement metrics to use and how? It really goes without saying, doesn’t it? The more value users get from your product, the more likely they are to keep using it (and paying you the bucks, of course.) The problem – Sometimes, it’s quite hard […]
Let’s not beat around the bush, shall we? Attracting new leads isn’t that hard, actually. There are plenty of marketing strategies to help with that. The real challenge is figuring out which of those people you could convert into paying customers, isn’t it? I mean, how can you tell who, out of all the people […]
No other metric works as well as the customer engagement score when it comes to predicting churn or identifying new upselling opportunities. In fact, measuring the engagement score is by far the best way to: Identify the most engaged trial accounts that you could convert into paying customers (and when they’re ready to talk to […]
Have you heard about product qualified leads (PQL) but can’t figure out how to use the model to drive more sales? Are you wondering whether the PQL model could help your sales team identify the biggest sales opportunities among your free trial or freemium users? It absolutely can. Before we discuss how it happens, though, […]
As you landed here, I assume that you heard about Product Qualified Leads (PQLs) already somewhere on the internet. You are probably intrigued by the sound of it and wonder if and how you could us PQL metrics for your SaaS business. But first you want to get a quick overview of what PQL actually […]