I don’t think there’s ever been a founder who succeeded with the first iteration of their product idea. For most of us, building a product means constant discovery and iteration, or product research, for short. In this guide, I’ll explain what product research is and show you the best methods to do product research for […]
Look, I don’t want to sound too pompous here, but there really is no other way to put it: User experience truly is one of the core pillars of your product’s success. Just think about it: So, whether you like it or not, at some point you’ll have to focus on UX, and the first […]
FACT – You can’t start growing your product, at least not successfully, anyway, until you’ve reached the product market fit. Without it, any growth (or even product development) effort is like shooting in the dark. Literarily. But hey, I’m sure you already know this. What you don’t know is how to figure out that product […]
Here’s a common scenario in the startup world – Someone has an idea for a product or a new feature, and it seems just perfect … well, perfect to them. But will customers feel the same about it? Is it even something they’d need? These are certainly some of the most challenging questions to answer […]
This is probably, the most complete guide to collecting user feedback for a digital product. Below, you’ll find information about why and how you should ask users for feedback, what feedback collection methods work best, and, of course, what are the best tools to use to learn what customers think about your product. And let’s […]
As a technical founder, I couldn’t deny it even if I tried – I love building my product. And I do mean every aspect of the process here, including figuring out what to build. But I also know that to other founders, the process of identifying users’ needs is pretty challenging. It’s often difficult to […]
Look, I never thought that building a SaaS or digital product would be easy. I was never that naive, not even when building my first app. But I guess, I also never imagined that it’s going to get THAT hard either. I mean, look at the competition we face today. It’s insane. Just for this […]
Most business advice tells you to learn more about your customers. And naturally, this is sound advice. There is no doubt about that. But there is a catch. You see – Discovering your audience preferences is so easy when you get to talk to those people as they become customers. But we, founders building SaaS […]
Are you struggling to write engaging questions for in-app surveys? Below I’ve broken down what questions work best in in-app surveys and listed 31 examples for your inspiration. But first, let me tell you about Todd. Todd’s very much like you. He’s got a great product that customers love. But Todd’s also different. For one, […]
Yup, we’ve all been there. We’ve all experienced the pain of seeing some of our customers leave. But the thing is – churn is an unavoidable part of our reality in SaaS. It’s not something we can eliminate completely. We can work towards reducing it, though, and try to retain some of those customers for […]
Are you planning to launch an in-app survey but aren’t sure whether it’s worth the effort? Wondering what sort of response rates to expect? Well, below you’ll find more information about that than you might have hoped for. You see, I know that the biggest objections for conducting surveys of any kind is the potentially […]
Are you looking for the best way to grow your SaaS business? Have you heard of the product-led growth approach but you’re not sure if it’s for you? You know – Some of us throw everything into marketing. There’s is nothing wrong with that, of course. But there are also many SaaS companies that believe […]
Do you have a process to collect customer feedback and close the customer feedback loop? Want to learn how to do it successfully? Fact: The best way to grow a successful product is to keep your customers happy and engaged. But how do you do it? How do you even know whether your customers are […]
Planning to run in-app surveys? Wondering how to make the most of it? You know – Continuous feedback can improve everything in your business – from product development to marketing and customer success. And to collect it, you just need to launch the right surveys at the right place. But unfortunately, sometimes that’s the problem, […]
Do you plan to collect feedback about your product but feel that user interviews are just too time-consuming? Wondering whether product surveys are the way to go? As a SaaS founder myself, I know very well that there is absolutely no better way to increase your product’s value is to listen to your customers. In […]
Curious what your customers think about your product? Wondering what are the best product survey questions to ask? FACT: No one is better to help you build a better product (and a successful business) than your customers. But how do you find out what they think? That’s what you’re going to find out in this […]
Are you currently building your product-led growth strategy? Wondering what product-led growth tools to use? Let’s not beat around the bush here – There is no better way to build a SaaS business than by using the product as the main vehicle for growth. The problem? Well, you can’t do it without using dedicated tools. […]
Are you planning to start measuring customer engagement? Wondering what customer engagement metrics your SaaS should track? It really goes without saying, doesn’t it? The more value users get from your product, the more likely they are to keep using it (and paying you the bucks, of course.) The problem – Sometimes, it’s quite hard […]
Let’s not beat around the bush, shall we? Attracting new leads isn’t that hard, actually. There are plenty of marketing strategies to help with that. The real challenge is figuring out which of those people you could convert into paying customers, isn’t it? I mean, how can you tell who, out of all the people […]
No other metric works as well as the customer engagement score when it comes to predicting churn or identifying new upselling opportunities. In fact, measuring the engagement score is by far the best way to: But how do you do it, exactly? How do you create an engagement score for your brand? That’s what you’ll […]