Worried about a high churn rate? Feeling pressure because competitors are outdoing you on every front? Or maybe your customer satisfaction scores aren’t as high as you’d like, and you have no idea why (and, more importantly, how to beat it)… Well, that’s usually the best time to get your users involved. Because let’s face […]
I guarantee you, no founder doesn’t utter the word, feedback, at least three times a day. True fact. But here’s the thing—most of the time, when founders think of feedback, they actually mean surveys sent to users by email that they can fill in at their most convenient time. There is nothing wrong with that […]
“In-app feedback? Pfft, well…I’m still waiting for it to work…” Sounds familiar? I bet it does. I certainly often hear SaaS companies complain that they’re not getting meaningful results with in-app feedback. But I want you to note something – The important element of the above statement is not that they’re not getting results. They […]
Let’s not beat around the bush here—as a founder, you really can’t grow your product without in-app messages. (To be clear, I am not saying you just need in-app messaging to grow. Far from it, of course. But the strategy should form an integral part of your product-led growth.) But naturally, to do that, you […]
I know this is going to sound blunt, but I gotta ask: Have you ever used a SaaS product that wouldn’t show you an in-app notification at one point or another? Me neither. Of course, I’m not saying that everyone’s using in-app notifications, it’s far from it. For one, most likely, you’re reading this guide […]
I won’t deny it; being able to connect with and communicate with users as they interact with your product truly feels heaven-sent… …until you get it wrong, that is. And it’s so easy for that to happen, I’m afraid. I’m sure you’ve experienced it first-hand, too, as a user. You’ve been subjected to some pointless […]
I guess there is no better way to explain in-app messaging than this: I bet sometimes you want to tell users something quickly. It could be telling them about a new feature you’ve just launched, showing them how to do something in the app better, or offering a hack…. But the thing is – The information […]
I don’t think there’s ever been a founder who succeeded with the first iteration of their product idea. For most of us, building a product means constant discovery and iteration, or product research, for short. In this guide, I’ll explain what product research is and show you the best methods to do product research for […]
Look, I don’t want to sound too pompous here, but there really is no other way to put it: User experience truly is one of the core pillars of your product’s success. Just think about it: So, whether you like it or not, at some point you’ll have to focus on UX, and the first […]
FACT – You can’t start growing your product, at least not successfully, anyway, until you’ve reached the product market fit. Without it, any growth (or even product development) effort is like shooting in the dark. Literarily. But hey, I’m sure you already know this. What you don’t know is how to figure out that product […]
Here’s a common scenario in the startup world – Someone has an idea for a product or a new feature, and it seems just perfect … well, perfect to them. But will customers feel the same about it? Is it even something they’d need? These are certainly some of the most challenging questions to answer […]
This is probably, the most complete guide to collecting user feedback for a digital product. Below, you’ll find information about why and how you should ask users for feedback, what feedback collection methods work best, and, of course, what are the best tools to use to learn what customers think about your product. And let’s […]
As a technical founder, I couldn’t deny it even if I tried – I love building my product. And I do mean every aspect of the process here, including figuring out what to build. But I also know that to other founders, the process of identifying users’ needs is pretty challenging. It’s often difficult to […]
Are you considering collecting in-app feedback but aren’t sure what tools to use? Well, let me tell you, then that I never thought that building a SaaS or digital product would be easy. I was never that naive, not even when building my first app. But I guess I also never imagined that it’s going […]
Most business advice tells you to learn more about your customers. And naturally, this is sound advice. There is no doubt about that. But there is a catch. You see – Discovering your audience preferences is so easy when you get to talk to those people as they become customers. But we, founders building SaaS […]
Are you struggling to write engaging questions for in-app surveys? Below I’ve broken down what questions work best in in-app surveys and listed 31 examples for your inspiration. But first, let me tell you about Todd. Todd’s very much like you. He’s got a great product that customers love. But Todd’s also different. For one, […]
Yup, we’ve all been there. We’ve all experienced the pain of seeing some of our customers leave. But the thing is – churn is an unavoidable part of our reality in SaaS. It’s not something we can eliminate completely. We can work towards reducing it, though, and try to retain some of those customers for […]
Are you planning to launch an in-app survey but aren’t sure whether it’s worth the effort? Wondering what sort of response rates to expect? Well, below you’ll find more information about that than you might have hoped for. You see, I know that the biggest objections for conducting surveys of any kind is the potentially […]
Have you heard the term – product-led growth – and wonder how do others embrace this approach? Looking for product-led growth examples to inspire your strategy? You know – Some of us throw everything into marketing. There’s is nothing wrong with that, of course. But there are also many SaaS companies that believe in their […]
Do you have a process to collect customer feedback and close the customer feedback loop? Want to learn how to do it successfully? Fact: The best way to grow a successful product is to keep your customers happy and engaged. But how do you do it? How do you even know whether your customers are […]