8 In-app Messaging Best Practices for SaaS

I won’t deny it; being able to connect with and communicate with users as they interact with your product truly feels heaven-sent… …until you get it wrong, that is.  And it’s so easy for that to happen, I’m afraid. I’m sure you’ve experienced it first-hand, too, as a user. You’ve been subjected to some pointless […]

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What is In-app Messaging

FACT: Everyone uses in-app messages to communicate with customers. Keep reading to learn what in-app messaging is and how to use it. The best way to explain how important in-app messages are is this: I bet sometimes you just want to tell users something quickly. It could be telling them about a new feature, showing them […]

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What is Product Research: A Guide for Founders

I don’t think there’s ever been a founder who succeeded with the first iteration of their product idea. For most of us, building a product means constant discovery and iteration, or product research, for short.  In this guide, I’ll explain what product research is and show you the best methods to do product research for […]

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10 Questions to Ask in a Product Market Fit Survey

FACT – You can’t start growing your product, at least not successfully, anyway, until you’ve reached the product market fit.  Without it, any growth (or even product development) effort is like shooting in the dark.  Literarily. But hey, I’m sure you already know this.  What you don’t know is how to figure out that product […]

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How to Use UX Research Surveys for Product Development

As a technical founder, I couldn’t deny it even if I tried – I love building my product. And I do mean every aspect of the process here, including figuring out what to build.  But I also know that to other founders, the process of identifying users’ needs is pretty challenging. It’s often difficult to […]

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Customer Onboarding Surveys: 21 Questions to Ask

Most business advice tells you to learn more about your customers. And naturally, this is sound advice. There is no doubt about that.  But there is a catch. You see – Discovering your audience preferences is so easy when you get to talk to those people as they become customers. But we, founders building SaaS […]

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31 In-app Survey Questions to Ask Your Users

Are you struggling to write engaging questions for in-app surveys? Below I’ve broken down what questions work best in in-app surveys and listed 31 examples for your inspiration.  But first, let me tell you about Todd.  Todd’s very much like you. He’s got a great product that customers love. But Todd’s also different. For one, […]

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Churn Survey: How to Use Surveys to Reduce SaaS Churn

Yup, we’ve all been there.  We’ve all experienced the pain of seeing some of our customers leave.  But the thing is – churn is an unavoidable part of our reality in SaaS. It’s not something we can eliminate completely.  We can work towards reducing it, though, and try to retain some of those customers for […]

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In-app Survey Response Rates (Benchmark Data 2022)

Are you planning to launch an in-app survey but aren’t sure whether it’s worth the effort? Wondering what sort of response rates to expect? Well, below you’ll find more information about that than you might have hoped for.  You see, I know that the biggest objections for conducting surveys of any kind is the potentially […]

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Product-Led Growth Examples: See How Others Embrace PLG

Have you heard the term – product-led growth – and wonder how do others embrace this approach? Looking for product-led growth examples to inspire your strategy?  You know – Some of us throw everything into marketing. There’s is nothing wrong with that, of course.  But there are also many SaaS companies that believe in their […]

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A Guide to In-app Surveys for SaaS

Planning to run in-app surveys? Wondering how to make the most of it? You know – Continuous feedback can improve everything in your business – from product development to marketing and customer success. And to collect it, you just need to launch the right surveys at the right place. But unfortunately, sometimes that’s the problem, […]

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The Ultimate Guide to Product Surveys

Do you plan to collect feedback about your product but feel that user interviews are just too time-consuming? Wondering whether product surveys are the way to go? As a SaaS founder myself, I know very well that there is absolutely no better way to increase your product’s value is to listen to your customers.  In […]

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17 Top Product Survey Questions to Ask

Curious what your customers think about your product? Wondering what are the best product survey questions to ask? FACT: No one is better to help you build a better product (and a successful business) than your customers.  But how do you find out what they think? That’s what you’re going to find out in this […]

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18 Must-use Product-led Growth Tools in 2022

Are you currently building your product-led growth strategy? Wondering what product-led growth tools to use? Let’s not beat around the bush here – There is no better way to build a SaaS business than by using the product as the main vehicle for growth.  The problem? Well, you can’t do it without using dedicated tools. […]

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