How to Launch a Voice of the Customer Program in SaaS

Ask any founder about what factors make SaaS successful, and I bet most will recite the list in one breath: Great product that solves a real problem. Amazing customer experience. Incredible customer loyalty. A memorable brand, etc.  The thing is – How do you know if you’ve succeeded with any of these factors? And even […]

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SaaS Customer Segmentation: The Ultimate Guide

Are you planning to segment your SaaS users to gather better customer insights? Looking for advice on the best SaaS customer segmentation strategies? I’m sure you know this story so well – In 1906, an Italian economist named Vilfredo Pareto found that 80% of the land in Italy was owned by 20% of the people. […]

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