There are three things every startup founder learns first: One is to know why they’re launching the business (and what will await them when they do) The second is to learn as much as possible about the target audience and be prepared to pivot. And finally, they are told that they need to find their […]
You know – The chatter in SaaS circles about the voice of the customer programs is getting louder by the day, and I couldn’t be more excited about it. We, SaaS founders, have always been tuned to what our customers feel and think. So we’d regularly listen to their experiences with our products or services […]
Ask any founder about what factors make SaaS successful, and I bet most will recite the list in one breath: The thing is – How do you know if you’ve succeeded with any of these factors? And even more importantly, how do you know where you fall short? Funny thing – The answer lies with […]
Are you planning to segment your SaaS users to gather better customer insights? Looking for advice on the best SaaS customer segmentation strategies? I’m sure you know this story so well – In 1906, an Italian economist named Vilfredo Pareto found that 80% of the land in Italy was owned by 20% of the people. […]
User experience surveys are often the missing link in the growth story of SaaS companies. While analytics data shows you what users are doing on your website and how they’re using your product, the “why” behind their action can only be uncovered through surveys and customer interviews. So, to help you get started, we’ve put […]
Do you plan to start collecting customer feedback on your site or within your app? Are you wondering whether popup surveys can help you increase engagement and collect more responses? FACT: Customer data is the foundation for any online business’ development. Feedback from people visiting your website or app helps drive almost every aspect of […]
If you are working in SaaS sales or marketing, you know that lead scoring and lead qualification are important topics. And a lot was written about it already. Reading through all the content out there, it’s easy to get the impression that doing lead qualification the right way is complicated and requires using fancy machine […]