Refiner is the Iterate alternative made specifically for SaaS and digital products

Iterate is a solid survey tool for brands but not for SaaS and digital products: unadapted survey templates, lack of integrations, and doesn’t play well with your email marketing solution.

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Why choose Refiner over Iterate

Iterate has many of the features Refiner has: mobile surveys, advanced targeting, analytics, etc. But it lacks features important to SaaS and digital products.Refiner has integrations to Segment, Amplitude, Customer.io, and more. You can also easily embed surveys in your emails whatever solution you’re using. And finally you can start quickly with survey templates made for you: NPS, product-market fit survey, churn survey, etc.

Thriday

Thriday uses Refiner to improve their platform during beta and gets a whopping 57.7% response rate

“With invoicing, for example, a survey is triggered after the first time they’ve used that feature. And then if they’ve used invoicing again, the next time they use it after 30 days is up, they’ll get that survey again.”

Justin Bohlmann - Head of Growth

Justin Bohlmann

Head of Growth

Read the customer story

Refiner vs Iterate

Let’s go into more details on the reasons Refiner is a better solution for SaaS and digital products.

Focused on in-product and "post-signup" survey use cases

Iterate is meant for big brands and focuses on their use cases, while Refiner focuses on your use cases.

  • Product research: measure PMF, churn, feature usage, engagement, adoption, conversion, or find strengths & weaknesses.
  • Growth marketing: set up surveys to get more reviews, upsell opportunities, or insights about attribution, pricing, and competitors among others.
  • Customer success: leverage NPS, CSAT & CES to improve the performance of customer service, proactively contact unhappy customers, or find high-value accounts.

Microsurveys made for web-applications

Smart integrations to leverage survey results in your favorite tools

We hear from our customers all the time that a two-way Segment integration is a must-have, and Iterate doesn’t have this integration, among others.

  • Complete integrations for Segment & Rudderstack. Sync your customer data and use it for better targeting and segmentation.
  • Use Zapier, or Make, to trigger actions after a survey response. Like a follow-up. We also have a smart follow-up mode for that.
  • With the Customer.io integration you can use survey responses to create branch conditions for your campaigns.

Send survey responses to your favorite tools

More responses with better customization capabilities

Refiner is one of the best survey tools when it comes to customization.

  • Comprehensive design settings: colors, images, borders, corners, widgets (slide-in, modal & banner) and more.
  • Custom CSS to create on-brand surveys.
  • 12 question types including NPS, CSAT, rating matrix, CTAs, and more.
  • Branching and logic jumps: display the most relevant questions based on previous answers. Also allows A/B testing.

Fully customizable survey widgets

Don’t just take our word for it

We are proud to serve hundreds of happy B2B SaaS, Fintech, Edtech, Online Marketplaces and Consumer Mobile Apps customers.

Copy.ai

We love using Refiner to automatically gather NPS survey results and get critical feedback we need from our trial users so we can constantly improve our word of mouth flywheel. With its Segment and Zapier integrations it fits right into our product led growth tech stack. Easy to install, tons of value and zero hassle.

Paul Yacoubian - Founder, CEO

Paul Yacoubian

Founder, CEO

Libeo

Refiner is a powerful survey tool that allows to precisely target user segments based on our data. We tested several tools before going to Refiner and what made the big difference is that with Refiner every survey answer is directly logged into our database via Segment, and that’s a game changer! Also, the initial integration and setup were seamless and extremely easy. The templates and the ability to customize survey with our own branding and targeting specs is very much appreciated too.

Margaux Reynaud - Product Manager

Margaux Reynaud

Product Manager

OnTruck

Refiner is the tool we were searching for to better profile our users, and gather feedback about our products. It’s very easy to set up, comes with a great UX for our users and the team is very reactive.

Javier Escribano - CPO

Javier Escribano

CPO

Merci App

Refiner changed the way we operate. As a data-driven online service, we needed a way to collect feedback unintrusively at scale. Their tool helped us reach this goal in no time. Bonus : it fits super well in our growth stack (Segment, Customer.io).

Grégoire d’Aboville - Head of Growth

Grégoire d’Aboville

Head of Growth

Qonto

Super easy two-way integration with Segment and great support in setting up and launching our in-app surveys, made it a success!

Coralie Blanc - CRM Lead

Coralie Blanc

CRM Lead

Caya

With its Segment integration, Refiner makes it super easy to survey fragmented user segments easily based on properties and/or events and sync results with our data warehouse for further analysis. Setting up Refiner was a child’s play and creating new surveys is a matter of minutes. 10/10 points.

Alexander Schneekloth - Co-Founder

Alexander Schneekloth

Co-Founder

SnapShooter

We discovered Refiner while using another SaaS product and we instantly fell in love with their UI / UX. So we gave it a go and were collecting user feedback for SnapShooter in no time. We are using Refiner to collect insights about how our users discovered us. The Slack notifications when someone completes a survey are a great addition to keep the team informed.

Simon Bennett - Founder

Simon Bennett

Founder

Livestorm

We were looking for a survey solution for our product that could flawlessly be synced with Segment. Refiner is the only solution we found that addresses data integrations as a main feature and not as an afterthought. Refiner is an incredibly flexible tool that can be used by nearly every team at Livestorm: growth and marketing, product, customer experience and support, and even sales.

Thibaut Davoult - Head of Growth

Thibaut Davoult

Head of Growth

Qonto

We looked at various NPS solutions but Refiner was the only one which was built from the ground up to meet the needs of SaaS companies. Refiner gives us complete flexibility and their surveys match our UI/UX 100%.

Mathieu Le Roux - Voice of the Customer Manager

Mathieu Le Roux

Voice of the Customer Manager

Unlock the full potential of microsurveys ...

Logic Jumps & Branching

Customize your survey based on answers to get the most accurate feedback possible.

Liquid tags

Create more personalized surveys by using customers’ name and information.

Hidden fields & prefill responses

Don’t ask people questions you already have the answer to.

Precise targeting

Trigger your surveys at a specific time, event, page view or manually with our Javascript client. Leverage segmentation for even better targeting.

Dynamic Call-to-Actions

Invite respondents to take action right after their answers. Ask for a review, offer a coupon, schedule a call, etc.

All the integrations you need

We have integrations with Segment, Zapier, Make, Customer.io, Amplitude, Rudderstack, Google Sheets - ready to use with just a few clicks.

Slack and email notifications

Receive customer feedback where you spend most of your time.

Filter and segment customer data in any way you want

Segment customers by their survey responses, traits, or behavior, and uncover precious customer insights.

Track NPS®, CSAT, and CES ratings

See if your efforts to improve customer experience bear fruit.

Try Refiner for free

Getting started is easy and takes a couple of minutes only. No credit card required. No hidden fees.

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