Segment your users for better targeting & data analysis

Get more accurate insights with deep segmentation and filter data any way you want. Build precise target audiences and get informed when a user responds to a survey in a certain way.

All the ways to use segments in Refiner

Use our powerful segmentation engine to build precise target audiences, deep-dive into your survey data, or trigger integrations & workflows.

Target the right people at the right time

Launch highly relevant and perfectly timed surveys to collect actionable insights. Create precise target audiences and ask specific questions at the exact right moment in a user’s journey.

Dive deeper to uncover hidden insights

Avoid false conclusions by averaging responses over your entire user base. Filter and group users by traits, behavior, or responses from previous surveys for deep and accurate data analysis.

Integrate with all your workflows

Use Zapier or Make to automate actions or update information in your favorite tools whenever a user enters a segment.

Plus, we made a two-way Segment & Rudderstack integration for all your data synchronization needs. You can import data into Refiner for rich segmentation, and export data easily to any other service you use.

Be notified when a user enters a segment

Setup alerts by email or Slack to know when a user responds to a survey in a certain way and be more proactive to interact with them in the right way.

Group users in any possible way

Segmentation shouldn’t be an afterthought. It’s an essential component to collect quality survey responses and to increase the number of respondents.

You can add as many filters as needed to define your segment. We also support filter groups that allow you to create deep user segments based on various traits.

Our segmentation engines allow you to create segments based on different data points; notably, you can use:

  • Your user data which we received when you identified the user with our client library.
  • User events that we received through our JavaScript client, our REST API, or one of our integration (including Segment, Rudderstack, Zapier, and more).
  • Survey responses given by a user.
  • Auto-generated fields like “first seen” or “last survey response”.
  • Past survey interactions like completing or dismissing a survey.

Sync data and automate workflows

Push survey response data to your favorite tools in real time, or import user data to Refiner for better segmentation. Our integrations open up countless ways to leverage your data. See all integrations.

Amplitude

Send survey events and response data to Amplitude. Combine survey responses with product usage data and uncover new insights.

Customer.io

Send Refiner email surveys to your users with Customer.io. Sync survey response data back to Customer.io for follow-up campaigns.

Google Sheets

Automatically add new rows with survey response data to a Google Sheets spreadsheet.

Hubspot

Send Refiner email surveys with Hubspot. Seamlessly sync survey response data back to Hubspot for follow-up campaigns.

Make

Trigger actions based on survey responses in hundreds of apps via Make. Import user data from any app or API service for better targeting in Refiner.

Rudderstack

Sync survey responses to any Destination in Rudderstack. Import traits & events from Rudderstack for better targeting in Refiner.

Salesforce

Send email surveys with Salesforce. Update or create records in Salesforce with survey response data collected by Refiner.

Segment

Sync survey responses to any Destination in Segment. Import traits & events from Segment for better targeting in Refiner.

Slack

Receive notifications in Slack whenever a user replies to a survey in a certain way or enter a segment in Refiner.

Userlist

Seamlessly sync survey response data to Userlist. Send personalized follow-up campaigns and segment your users based on survey responses.

REST API

Fetch survey response data from our REST API. Import user data from your backend for better targeting in Refiner.

Webhooks

Send survey data to your backend API or any publicly available endpoint on the internet with Webhooks.

Zapier

Trigger actions based on survey responses in hundreds of apps via Zapier. Import user data from any app for better targeting in Refiner.

Try Refiner for free

Getting started is easy and takes a couple of minutes only. No credit card required. No hidden fees.