Refiner: In-app survey software for marketing and growth teams who run on user data

In-app survey software for marketing and growth teams who run on user data

Refiner meets the advanced needs of SaaS, fintech, and marketplace companies: native mobile SDKs, full brand customization, AI auto-tagging, customer data platform integration, everything you need to turn user feedback into growth.

Refiner survey builder in a browser windowIn-app NPS survey
Refiner survey on a phoneMobile NPS survey
Integration logos
NPS user response
Survey response chart

Trusted by fast-growing startups and global enterprises

  • Qonto
  • Razorpay
  • BPCEBPCE
  • Shine
  • Copy.ai
  • Moqups
  • AutoScout24
  • Resident Advisor
  • Caya
  • Livestorm
  • Merci app
  • OneFootball
Problem

Stop using survey tools that weren't built for growth teams

Most survey platforms collect responses but can't push them to your messaging tools, your CDP, or your marketing automation. You're left exporting data and building campaigns from scratch.

  • Mobile as an afterthought

    Web widget squeezed into a mobile view. Not a native SDK built for iOS and Android.

  • Integrations that don't connect

    Your growth stack runs on Customer.io, HubSpot, or similar tools. Their integrations point somewhere else.

  • Can't make sense of data

    Tools built for market research and eCommerce don't know about plan tiers, feature usage, or lifecycle stages.

  • Enterprise UX

    Contracts, slow onboarding, buggy and ugly interface. That's sadly the state of many survey tools.

From user insights to growth loops, built for your workflow
Step 1

Reach users at conversion-critical moments

Launch surveys inside your mobile app, web app, or email. Native SDKs for iOS, Android, React Native, and Flutter. No third-party widget feel.

  • Mobile

    Mobile-native SDKs as powerful as the web client

  • In-product

    In-app web surveys via JavaScript, GTM, or NPM

  • Email

    Email surveys with the first question embedded directly

  • Shareable survey links

    Shareable survey links for any channel

Reach users at conversion-critical moments illustration
Refiner was the only in-app survey tool that met all our requirements.

Fabian Lauener

Lead Researcher Private Business

Step 2

Get insights that drive growth decisions

Every response flows into dashboards built for the metrics that matter to growth teams. Filter by user segment, signup cohort, plan type, or custom traits. No spreadsheet gymnastics.

Charts illustration
Refiner makes it super easy to survey fragmented user segments easily based on properties and/or events.

Alexander Schneekloth

Co-Founder

Step 3

Automate growth workflows from survey responses

Connect survey responses to your marketing and messaging tools. Trigger campaigns, update user profiles, route signals to the right team. Feedback that stays in a silo is feedback wasted.

Messaging automation illustration
With its Segment and Zapier integrations Refiner fits right into our product led growth tech stack. Easy to install, tons of value and zero hassle.

Paul Yacoubian

Founder, CEO

Good defaults. Advanced settings. We built Refiner for teams who demand control.

Simple by design

Refiner is built for teams who don't have time to configure another tool. Most teams go from signup to live survey in a single session.

  • Hassle-free setup

    "I only needed to add Refiner's SDK with a single line"

  • Efficient experience

    "Extremely easy to set up and use, with a very intuitive interface that makes survey creation simple"

  • Crafted by survey experts

    "Ready-to-use templates and flexible survey options make it simple to get started"

  • Personal customer service

    "It's affordable, intuitive, and supported by a very friendly customer service team"

Yet deep when you need it

The simplicity doesn't come at the cost of power. When you need precision, the controls are there.

  • Brand customization

    Brand customization

    Colors, images, borders, corners, widgets (slide-in, modal & banner), and custom CSS.

  • Advanced targeting

    Advanced targeting

    Trigger surveys based on events, feature usage, lifecycle stage, or user traits. Ask the right question at the right moment.

  • Conditional logic

    Conditional logic

    Show different questions based on previous answers. Branch into different paths for different user types.

  • A/B testing

    A/B testing

    Test different survey designs to see which one gets higher response rates.

Plus, AI auto-tagging & AI translation

AI translations make running multilingual surveys effortless

Plus, AI auto-tagging & AI translation illustration
Livestorm

Livestorm uses Refiner to increase conversion rate, proactively engage with customers, and reduce churn.

What we had before was a single onboarding that had to work for everyone. Now, when you create an account on Livestorm, one of the first things you see is a survey asking you what your main use case is. For example, if you say you want to do marketing events, we'll show you how to share a document, how to invite as many people as possible to your event, etc.

Thibaut Davoult

Head of Growth @ Livestorm

Read the story

1-click integrations to have survey data in your favorite growth tools

Amplitude logoAPI logoBigQuery logoBraze logoChatGPT logoClaude logoCustomer.io logoEnterpret logoFivetran logoGoogle Sheets logoHubSpot logoIterable logoMake logoMCP Server logoMixpanel logoPermutive logoRudderstack logoSalesforce logoSegment logoSlack logoTeams logoUserlist logoVero logoWebhooks logoZapier logo

Surveys for every stage of the growth funnel

Turn user feedback into acquisition, activation, and retention insights.

  • Fill attribution gaps

    Ask "how did you hear about us" during signup to capture channels analytics can't track.

  • Personalize onboarding for conversion

    Ask new users about their role and goals, then tailor emails and walkthroughs accordingly.

  • Collect reviews from happy users

    Identify promoters through NPS and redirect them to review platforms inside the survey flow.

  • Personalize campaigns with survey data

    Push responses to your messaging tools and segment users based on their answers.

  • Understand your competitive landscape

    Ask users what alternatives they considered and what almost stopped them from signing up.

  • Run pricing research in-product

    Survey active users about perceived value, willingness to pay, and feature priorities.

Built for product-led companies, not everyone else

We built Refiner because most survey tools try to serve eCommerce, media, market research, and SaaS all at once. That means nothing feels built for your context.

FeatureRefinerOther survey tools
Pricing model
Unlimited responses, all plans
Per-response fees add up fast
Setup time
Live surveys in minutes
Days of configuration
Product-led templates
NPS, CSAT, CES, PMF, churn
Generic forms you customize yourself
Mobile SDKs
Native iOS, Android, React Native, Flutter
Web widgets squeezed into mobile
Segment / RudderStack
Bi-directional sync, first-class
Basic or bolted-on
User identification
Built-in, account-level aggregation
Workarounds required
Behavioral targeting
Event-based, trait-based, lifecycle
Page views and time delays
Target market
Product-led teams
Anyone with a credit card

Don’t just take our word for it

Hundreds of happy SaaS, Fintech, Edtech & Marketplaces are using Refiner to improve their product and accelerate growth.

Refiner was the only in-app survey tool that met all our requirements. Its focus on in-app surveys provides a streamlined feature set that fits our needs perfectly. We appreciate the easy integration via Google Tag Manager, allowing us to use data from our data layer and trigger surveys with GA events. Thanks to the Zapier integration, we seamlessly integrate Refiner into our automated feedback processing workflows.

Fabian Lauener

Lead Researcher Private Business

With its Segment integration, Refiner makes it super easy to survey fragmented user segments easily based on properties and/or events and sync results with our data warehouse for further analysis. Setting up Refiner was a child’s play and creating new surveys is a matter of minutes. 10/10 points.

Alexander Schneekloth

Co-Founder

We love using Refiner to automatically gather NPS survey results and get critical feedback we need from our trial users so we can constantly improve our word of mouth flywheel. With its Segment and Zapier integrations it fits right into our product led growth tech stack. Easy to install, tons of value and zero hassle.

Paul Yacoubian

Founder, CEO

Refiner is a powerful in-app survey tool that allows to precisely target user segments based on our data. We tested several tools before going to Refiner and what made the big difference is that with Refiner every survey answer is directly logged into our database via Segment, and that’s a game changer! Also, the initial integration and setup were seamless and extremely easy. The templates and the ability to customize survey with our own branding and targeting specs is very much appreciated too.

Margaux Reynaud

Product Manager

We were looking for an in-app survey solution for our product that could flawlessly be synced with Segment. Refiner is the only solution we found that addresses data integrations as a main feature and not as an afterthought. Refiner is an incredibly flexible tool that can be used by nearly every team at Livestorm: growth and marketing, product, customer experience and support, and even sales.

Thibaut Davoult

Head of Growth

Refiner changed the way we operate. As a data-driven online service, we needed a way to collect feedback unintrusively at scale. Their tool helped us reach this goal in no time. Bonus : it fits super well in our growth stack (Segment, Customer.io).

Grégoire d'Aboville

Head of Growth

Refiner is the tool we were searching for to better profile our users, and gather feedback about our products. It’s very easy to set up, comes with a great UX for our users and the team is very reactive.

Javier Escribano

CPO

Super easy two-way integration with Segment and great support in setting up and launching our in-app surveys, made it a success!

Coralie Blanc

CRM Lead

We looked at various NPS solutions but Refiner was the only one which was built from the ground up to meet the needs of SaaS companies. Refiner gives us complete flexibility and their surveys match our UI/UX 100%.

Mathieu Le Roux

Voice of the Customer Manager

We discovered Refiner while using another SaaS product and we instantly fell in love with their UI / UX. So we gave it a go and were collecting user feedback for SnapShooter in no time. We are using Refiner to collect insights about how our users discovered us. The Slack notifications when someone completes a survey are a great addition to keep the team informed.

Simon Bennett

Founder

Start turning user feedback into growth with Refiner

Set up a targeted survey, launch it, and connect responses to your marketing stack in one session.

Unlimited responses on every paid plan
No hidden fees
No credit card required

Super easy two-way integration with Segment and great support in setting up and launching our in-app surveys, made it a success!

— Coralie Blanc, CRM Lead @ Qonto