Mixpanel

Introduction

Mixpanel is a popular product analytics and customer data platform for SaaS and Mobile app businesses. Our Mixpanel integration makes it easy to send survey response data from Refiner to your Mixpanel account, as well syncing user cohorts from Mixpanel to Refiner.

Prerequisites

Before setting up this integration, please make sure that you are identifying your users in Refiner and Mixpanel with the same identifier (userId). If your user identifiers don’t match up, Mixpanel and Refiner won’t be able match and merge user profiles correctly.

Send survey response data to Mixpanel

If you want to enrich user profiles in Mixpanel with survey response data, follow the steps below.

In your Refiner dashboard, go to “Integrations > Mixpanel”.

Go to your Mixpanel account and grab your Mixpanel Project ID, as well as your Mixpanel API key. Paste both in the Refiner integration screen.

Choose which surveys events you want to receive. The events “Survey Seen” and “Survey Dismissed” contain the name and id of the survey. The event “Survey Completed” also contains all survey response data.

You can also change the name of the events to match your current naming convention in Mixpanel.

Choose which surveys events you want to receive. By default, Refiner will send data to Mixpanel for all your surveys.

Hit “save” and you are done.

From this moment on, survey response data will automatically flow to your Mixpanel account.

Sync user cohorts from Mixpanel

Besides pushing survey data to your Mixpanel account, you can also sync user cohorts that you created in Mixpanel to Refiner. Synced user cohorts can then be used as a Target Audience for in-product surveys.

To set up this integration, you’ll need to create a Manual Segment in Refiner that will accomodate all user profiles from your Mixpanel cohort. Once done, you’ll create a webhook in Mixpanel pointing to your newly created user segment.

You can find a detailed guide on how to create a webhook in Mixpanel in their documentation.

When creating a webhook in Mixpanel, you’ll be asked to provide a target URL. You can grab the URL pointing to your newly created user segment under “Integrations > Mixpanel” in the tab “Import cohorts from Mixpanel”.

To authenticate data coming from Mixpanel, you’ll also need to provide your Refiner API key in the “Basic Auth” section of the webhook. The Refiner API key needs to be put in the “Username” field. The “Password” field can have an arbitrary value.

Once you entered the target URL and your Refiner API key, all cohort members will get synced form Mixpanel to your manual segment in Refiner in real-time.

If you have any questions about this integration, please don’t hesitate to reach out to our support team.