No other metric works as well as the customer engagement score when it comes to predicting churn or identifying new upselling opportunities. In fact, measuring...Read More "What is the Customer Engagement Score? The Complete Guide"
Have you heard about product qualified leads (PQL) but can’t figure out how to use the model to drive more sales? Are you wondering whether...Read More "Product Qualified Leads: The Ultimate Guide"
Are you intrigued by the concept of product qualified leads (PQLs) but don’t know how to identify those people among your users? Do you wonder...Read More "How 9 SaaS Brands Identify Their 10X Customers with Product Qualified Lead Metrics"
In SaaS, much of your success depends on the sales model you choose. Why, because, how you decide to convert potential customers into paying customers...Read More "SaaS Sales Models: Choosing the Best Sales Strategy for Your SaaS"
At first sight, the concept of SaaS lead scoring seems so simple, doesn’t it? You need to decide what characteristics define your ideal users and...Read More "4 Simple Steps to a Winning Lead Scoring Strategy for SaaS"
Let’s face it: Having too many leads is never a problem. It’s not knowing which of them are worth your time that makes selling so...Read More "How to Build a Lead Scoring Model in SaaS"
Amazing, isn’t it? Your marketing efforts have started bearing fruits. The team has been working on it for so long, and their hard work paid...Read More "SaaS Lead Scoring: The Ultimate Guide for SaaS Inbound Sales Teams"