Let’s not beat around the bush, shall we? Attracting new leads isn’t that hard, actually. There are plenty of marketing strategies to help with that. ...Read More "Why are Product Qualified Leads so Valuable to SaaS Success?"
Many SaaS brands with a self-service model shun away launching an inside sales program and they might be right in doing so. Not every product...Read More "Should You Move From a Self-Serve to a Hybrid Sales Model? A Simple Litmus Test"
Accurate customer data is the lifeblood of any online business. In this article we'll explore how SaaS providers, eCommerce brands and membership websites can leverage...Read More "Customer Survey Widgets: Drive Revenue With Better Data"
How do you feel when you discover that a lead you’ve invested so much time and effort in has no need or budget for your...Read More "How to Build a Lead Qualification Model That Will Ignite Your Sales"
If you are working in SaaS sales or marketing, you know that lead scoring and lead qualification are important topics. And a lot was written...Read More "How 9 SaaS Brands Use Lead Qualification to Identify 10x Customers"
Are you about to deliver a product demo for your SaaS but aren’t sure about your presentation skills? Do you need some help to learn...Read More "SaaS Product Demo – The Ultimate Guide for Software Companies"
No other metric works as well as the customer engagement score when it comes to predicting churn or identifying new upselling opportunities. In fact, measuring...Read More "What is the Customer Engagement Score? The Complete Guide"
Have you heard about product qualified leads (PQL) but can’t figure out how to use the model to drive more sales? Are you wondering whether...Read More "Product Qualified Leads: The Ultimate Guide"
As you landed here, I assume that you heard about Product Qualified Leads (PQLs) already somewhere on the internet. You are probably intrigued by the...Read More "Introduction Product Qualified Lead Metrics: How and Why SaaS Brands Are Adopting PQL Metrics"
In SaaS, much of your success depends on the sales model you choose. Why, because, how you decide to convert potential customers into paying customers...Read More "SaaS Sales Models: Choosing the Best Sales Strategy for Your SaaS"
At first sight, the concept of SaaS lead scoring seems so simple, doesn’t it? You need to decide what characteristics define your ideal users and...Read More "4 Simple Steps to a Winning Lead Scoring Strategy for SaaS"
Let’s face it: Having too many leads is never a problem. It’s not knowing which of them are worth your time that makes selling so...Read More "How to Build a Lead Scoring Model in SaaS"