How to Use UX Research Surveys for Product Development

As a technical founder, I couldn’t deny it even if I tried – I love building my product. And I do mean every aspect of the process here, including figuring out what to build.  But I also know that to other founders, the process of identifying users’ needs is pretty challenging. It’s often difficult to […]

Read More…

Customer Satisfaction Software: Here are the Best Tools to Use

You know – I’m sure you’ve heard it all… The thing is… Unless your company enjoys high customer satisfaction scores already, statements like these probably, just make you more and more anxious.  You know that without improving customer experience, you risk staying behind everyone else.  It’s just that it’s easier said than done, right? Well, […]

Read More…

21 Questions to Ask in Customer Onboarding Surveys

Most business advice tells you to learn more about your customers. And naturally, this is sound advice. There is no doubt about that.  But there is a catch. You see – Discovering your audience preferences is so easy when you get to talk to those people as they become customers. But we, founders building SaaS […]

Read More…

31 In-app Survey Questions to Ask Your Users

Are you struggling to write engaging questions for in-app surveys? Below I’ve broken down what questions work best in in-app surveys and listed 31 examples for your inspiration.  But first, let me tell you about Todd.  Todd’s very much like you. He’s got a great product that customers love. But Todd’s also different. For one, […]

Read More…

How to Launch a Voice of the Customer Program in SaaS

Ask any founder about what factors make SaaS successful, and I bet most will recite the list in one breath: Great product that solves a real problem. Amazing customer experience. Incredible customer loyalty. A memorable brand, etc.  The thing is – How do you know if you’ve succeeded with any of these factors? And even […]

Read More…

Churn Survey: How to Use Surveys to Reduce SaaS Churn

Yup, we’ve all been there.  We’ve all experienced the pain of seeing some of our customers leave.  But the thing is – churn is an unavoidable part of our reality in SaaS. It’s not something we can eliminate completely.  We can work towards reducing it, though, and try to retain some of those customers for […]

Read More…

In-app Survey Response Rates (Benchmark Data 2022)

Are you planning to launch an in-app survey but aren’t sure whether it’s worth the effort? Wondering what sort of response rates to expect? Well, below you’ll find more information about that than you might have hoped for.  You see, I know that the biggest objections for conducting surveys of any kind is the potentially […]

Read More…

What is Product-Led Growth: Definition and Use Cases

Are you looking for the best way to grow your SaaS business? Have you heard of the product-led growth approach but you’re not sure if it’s for you?  You know – Some of us throw everything into marketing. There’s is nothing wrong with that, of course.  But there are also many SaaS companies that believe […]

Read More…

NPS Email: All You Need to Know (with Examples)

Want to send an NPS survey to your customers? Wondering how to write an NPS email that gets responses? It goes with saying, doesn’t it – There is no better indication of your customers’ loyalty than seeing them recommending you to friends or family. After all, nobody would recommend your product to anyone if they […]

Read More…

In-app Surveys: Best Practices for SaaS

Planning to run in-app surveys? Wondering how to make the most of it? You know – Continuous feedback can improve everything in your business – from product development to marketing and customer success. And to collect it, you just need to launch the right surveys at the right place. But unfortunately, sometimes that’s the problem, […]

Read More…

The Ultimate Guide to Product Surveys

Do you plan to collect feedback about your product but feel that user interviews are just too time-consuming? Wondering whether product surveys are the way to go? As a SaaS founder myself, I know very well that there is absolutely no better way to increase your product’s value is to listen to your customers.  In […]

Read More…