21 Questions to Ask in Customer Onboarding Surveys

Most business advice tells you to learn more about your customers. And naturally, this is sound advice. There is no doubt about that.  But there is a catch. You see – Discovering your audience preferences is so easy when you get to talk to those people as they become customers. But we, founders building SaaS […]

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31 In-app Survey Questions to Ask Your Users

Are you struggling to write engaging questions for in-app surveys? Below I’ve broken down what questions work best in in-app surveys and listed 31 examples for your inspiration.  But first, let me tell you about Todd.  Todd’s very much like you. He’s got a great product that customers love. But Todd’s also different. For one, […]

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How to Launch a Voice of the Customer Program in SaaS

Ask any founder about what factors make SaaS successful, and I bet most will recite the list in one breath: Great product that solves a real problem. Amazing customer experience. Incredible customer loyalty. A memorable brand, etc.  The thing is – How do you know if you’ve succeeded with any of these factors? And even […]

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Churn Survey: How to Use Surveys to Reduce SaaS Churn

Yup, we’ve all been there.  We’ve all experienced the pain of seeing some of our customers leave.  But the thing is – churn is an unavoidable part of our reality in SaaS. It’s not something we can eliminate completely.  We can work towards reducing it, though, and try to retain some of those customers for […]

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In-app Survey Response Rates (Benchmark Data 2022)

Are you planning to launch an in-app survey but aren’t sure whether it’s worth the effort? Wondering what sort of response rates to expect? Well, below you’ll find more information about that than you might have hoped for.  You see, I know that the biggest objections for conducting surveys of any kind is the potentially […]

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What is Product-Led Growth: Definition and Use Cases

Are you looking for the best way to grow your SaaS business? Have you heard of the product-led growth approach but you’re not sure if it’s for you?  You know – Some of us throw everything into marketing. There’s is nothing wrong with that, of course.  But there are also many SaaS companies that believe […]

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NPS Email: All You Need to Know (with Examples)

Want to send an NPS survey to your customers? Wondering how to write an NPS email that gets responses? It goes with saying, doesn’t it – There is no better indication of your customers’ loyalty than seeing them recommending you to friends or family. After all, nobody would recommend your product to anyone if they […]

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In-app Surveys: Best Practices for SaaS

Planning to run in-app surveys? Wondering how to make the most of it? You know – Continuous feedback can improve everything in your business – from product development to marketing and customer success. And to collect it, you just need to launch the right surveys at the right place. But unfortunately, sometimes that’s the problem, […]

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The Ultimate Guide to Product Surveys

Do you plan to collect feedback about your product but feel that user interviews are just too time-consuming? Wondering whether product surveys are the way to go? As a SaaS founder myself, I know very well that there is absolutely no better way to increase your product’s value is to listen to your customers.  In […]

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17 Top Product Survey Questions to Ask

Curious what your customers think about your product? Wondering what are the best product survey questions to ask? FACT: No one is better to help you build a better product (and a successful business) than your customers.  But how do you find out what they think? That’s what you’re going to find out in this […]

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20 Customer Feedback Questions to Ask

Are you wondering what customer feedback questions you should be asking? Fact: No business can survive without happy clients. But how do you know whether your customers are happy or not? You have to ask them, of course.  In this guide, I’ll show you exactly how to do it. You’ll discover what customer feedback questions […]

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NPS Formula: How to Calculate Net Promoter Score

Are you looking for an NPS formula? Wondering how to calculate your net promoter score? NPS is beyond critical; that goes without saying. But there’s also a fine line between focusing on improving the score just for the sake of getting a better result and actually driving your business forward.  In this article, I’ll show […]

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SaaS Growth Tools

14 Best SaaS Growth Tools to Help Your Startup Grow

Are you using the right tools to grow your SaaS? Wondering what are the best SaaS growth tools to help you get more users? FACT: There isn’t a SaaS company that doesn’t want to grow and grow and grow. It’s the nature of the business, isn’t it? Our companies can scale almost infinitely, after all. […]

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18 Must-use Product-led Growth Tools in 2022

Are you currently building your product-led growth strategy? Wondering what product-led growth tools to use? Let’s not beat around the bush here – There is no better way to build a SaaS business than by using the product as the main vehicle for growth.  The problem? Well, you can’t do it without using dedicated tools. […]

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