No other metric works as well as the customer engagement score when it comes to predicting churn or identifying new upselling opportunities. In fact, measuring...

Have you heard about product qualified leads (PQL) but can’t figure out how to use the model to drive more sales? Are you wondering whether...

Are you intrigued by the concept of product qualified leads (PQLs) but don’t know how to identify those people among your users?  Do you wonder...

In SaaS, much of your success depends on the sales model you choose.  Why, because, how you decide to convert potential customers into paying customers...

At first sight, the concept of SaaS lead scoring seems so simple, doesn’t it? You need to decide what characteristics define your ideal users and...

Let’s face it: Having too many leads is never a problem.  It’s not knowing which of them are worth your time that makes selling so...

Amazing, isn’t it?  Your marketing efforts have started bearing fruits. The team has been working on it for so long, and their hard work paid...