SaaS Growth Tactics & Best Practices in Managing Customer Feedback
No other metric works as well as the customer engagement score when it comes to predicting churn or identifying new upselling opportunities. In fact, measuring the engagement score is by far the best way to: Identify the most engaged trial accounts that you could convert into paying customers (and when they’re ready to talk to […]
Have you heard about product qualified leads (PQL) but can’t figure out how to use the model to drive more sales? Are you wondering whether the PQL model could help your sales team identify the biggest sales opportunities among your free trial or freemium users? It absolutely can. Before we discuss how it happens, though, […]
As you landed here, I assume that you heard about Product Qualified Leads (PQLs) already somewhere on the internet. You are probably intrigued by the sound of it and wonder if and how you could us PQL metrics for your SaaS business. But first you want to get a quick overview of what PQL actually […]
In SaaS, much of your success depends on the sales model you choose. Why, because, how you decide to convert potential customers into paying customers – the activity in which I include both your sales process and the go-to-market strategy – will affect your chances for generating the growth and revenue you are after greatly. […]
At first sight, the concept of SaaS lead scoring seems so simple, doesn’t it? You need to decide what characteristics define your ideal users and what behavior signifies reaching the activation point in your app and reward each with points. Then, you just have to look for people with the highest score and BAM! as […]
Let’s face it: Having too many leads is never a problem. It’s not knowing which of them are worth your time that makes selling so darn challenging. Because no matter how much effort you put into processing inbound leads, unless you focus on high-value opportunities only, you’ll end up frustrated, tired and, well…most likely, cursing […]
Amazing, isn’t it? Your marketing efforts have started bearing fruits. The team has been working on it for so long, and their hard work paid off. Now you’re getting scores of new signups and inbound leads each day. Yet your sales guys hate it. You hear them cursing the situation and wishing it would stop. […]