Targeted in-app messages, powered by the same engine as your surveys
Refiner shows the right message to the right user inside your web or mobile app. Use the same behavioral targeting, brand customization, and native SDKs. No separate messaging tool needed.
Trusted by fast-growing startups and global enterprises
- Qonto
- Razorpay
- BPCE
- Shine
- Copy.ai
- Moqups
- AutoScout24
- Resident Advisor
- Caya
- Livestorm
- Merci app
- OneFootball
Another tool just to show a message inside your product?
You need to announce a feature, guide a new user, or prompt an upgrade. Most teams reach for a dedicated in-app messaging platform. That means another SDK, another vendor, and another set of user segments to maintain.
Other tools don't know your users
Most platforms start from scratch. You define users again and set up segments again.
No behavioral targeting
You want to show a message after a specific action, feature use, or lifecycle event but can't.
Messages that don't match your product
Generic messaging widgets look like third-party add-ons.
No control over frequency
Without proper throttling, your most active users see every message you push.
Why in-app messages outperform every other communication channel
Users in your product are focused, engaged, and in context. In-app messages meet them where attention already is.
Contextual delivery
Show a message in the flow, not hours later via email.
Higher engagement
In-app messages don't compete with unread email or dozens of tabs.
Precise behavioral targeting
Trigger on events, feature usage, user traits, pages visited, or lifecycle stage.
Pixel-perfect design
Slide-in, modal, or banner widgets that blend with your product.
Fabian Lauener
Lead Researcher Private Business
Drive action with calls to action and redirects
In-app messages are not only informational. Add buttons that move users to the next step.
Review requests
Ask promoters to leave a review on G2, Capterra, or Trustpilot.
Resource downloads
Point people to guides or docs at the right moment in the journey.
URL redirects
Send users to any URL: feature page, booking link, or changelog.
Upgrade prompts
Contextual upgrade copy with a button to pricing or checkout.
Alexander Schneekloth
Co-Founder
Control the experience
In-app messages should help users, not overwhelm them. You get the same controls you use for surveys, across web and mobile.
Frequency capping
Cooldown periods so users are not flooded.
Audience segmentation
Target by plan, company size, role, lifecycle stage, or any custom attribute.
Scheduling
Start and end dates for maintenance windows or announcements.
A/B testing
Test copy, formats, and targeting to see what drives engagement.
Paul Yacoubian
Founder, CEO
Simple by design
Refiner is built for teams who do not have time to configure another tool. Creating and targeting an in-app message takes minutes, not days.
Hassle-free setup
"I only needed to add Refiner's SDK with a single line"
Efficient experience
"Extremely easy to set up and use, with a very intuitive interface that makes survey creation simple"
Crafted for fast iteration
"Ready-to-use templates and flexible options make it simple to get started"
Personal customer service
"It's affordable, intuitive, and supported by a very friendly customer service team"
Yet deep when you need it
The simplicity does not come at the cost of power. When you need precision, the controls are there.
Brand customization
Colors, images, borders, corners, slide-in, modal, and banner widgets, plus custom CSS.
Advanced targeting
Events, feature usage, lifecycle stage, and user traits. Show the right message at the right moment.
Conditional logic
Show different questions based on previous answers. Branch into different paths for different user types.
A/B testing
Test different survey designs to see which one gets higher response rates.
Plus, AI translations
AI translations make running multilingual in-app messages effortless.
Thriday uses Refiner to improve their platform during beta and gets a whopping 57.7% response rate
With invoicing, for example, a survey is triggered after the first time they've used that feature. And then if they've used invoicing again, the next time they use it after 30 days is up, they'll get that survey again.
Justin Bohlmann
Head of Growth @ Thriday
1-click integrations with your favorite tools
Use cases for every team
Product, customer success, and marketing teams all use in-app messages for different but complementary goals.
Guide onboarding
Tips and walkthroughs after signup so new users reach first value faster.
Announce features
Target announcements to the users who benefit most: by plan, role, or usage.
Collect quick feedback
Pair a message with a follow-up survey so users know what you are asking and why.
Surface help content
Contextual help when users touch complex areas or where tickets cluster.
Celebrate milestones
Acknowledge usage milestones, anniversaries, or achievements to reinforce engagement.
Prompt reviews
Ask satisfied users for G2 or Capterra reviews inside the product.
Drive upgrades
Upgrade prompts when users hit limits or repeatedly use gated features. Better conversion than email alone.
Promote content
Point to blog posts, webinars, case studies, or updates while users are active.
Cross-sell and expand
Introduce features or plans users have not explored, based on current behavior.
Built for product-led companies, not everyone else
We built Refiner because most survey tools try to serve eCommerce, media, market research, and SaaS all at once. That means nothing feels built for your context.
| Feature | Refiner | Other survey tools |
|---|---|---|
| Pricing model | Unlimited responses, all plans | Per-response fees add up fast |
| Setup time | Live surveys in minutes | Days of configuration |
| Product-led templates | NPS, CSAT, CES, PMF, churn | Generic forms you customize yourself |
| Mobile SDKs | Native iOS, Android, React Native, Flutter | Web widgets squeezed into mobile |
| Segment / RudderStack | Bi-directional sync, first-class | Basic or bolted-on |
| User identification | Built-in, account-level aggregation | Workarounds required |
| Behavioral targeting | Event-based, trait-based, lifecycle | Page views and time delays |
| Target market | Product-led teams | Anyone with a credit card |
Don’t just take our word for it
Hundreds of happy SaaS, Fintech, Edtech & Marketplaces are using Refiner to improve their product and accelerate growth.
Refiner was the only in-app survey tool that met all our requirements. Its focus on in-app surveys provides a streamlined feature set that fits our needs perfectly. We appreciate the easy integration via Google Tag Manager, allowing us to use data from our data layer and trigger surveys with GA events. Thanks to the Zapier integration, we seamlessly integrate Refiner into our automated feedback processing workflows.
Fabian Lauener
Lead Researcher Private Business
With its Segment integration, Refiner makes it super easy to survey fragmented user segments easily based on properties and/or events and sync results with our data warehouse for further analysis. Setting up Refiner was a child’s play and creating new surveys is a matter of minutes. 10/10 points.
Alexander Schneekloth
Co-Founder
We love using Refiner to automatically gather NPS survey results and get critical feedback we need from our trial users so we can constantly improve our word of mouth flywheel. With its Segment and Zapier integrations it fits right into our product led growth tech stack. Easy to install, tons of value and zero hassle.
Paul Yacoubian
Founder, CEO
Refiner is a powerful in-app survey tool that allows to precisely target user segments based on our data. We tested several tools before going to Refiner and what made the big difference is that with Refiner every survey answer is directly logged into our database via Segment, and that’s a game changer! Also, the initial integration and setup were seamless and extremely easy. The templates and the ability to customize survey with our own branding and targeting specs is very much appreciated too.
Margaux Reynaud
Product Manager
We were looking for an in-app survey solution for our product that could flawlessly be synced with Segment. Refiner is the only solution we found that addresses data integrations as a main feature and not as an afterthought. Refiner is an incredibly flexible tool that can be used by nearly every team at Livestorm: growth and marketing, product, customer experience and support, and even sales.
Thibaut Davoult
Head of Growth
Refiner changed the way we operate. As a data-driven online service, we needed a way to collect feedback unintrusively at scale. Their tool helped us reach this goal in no time. Bonus : it fits super well in our growth stack (Segment, Customer.io).
Grégoire d'Aboville
Head of Growth
Refiner is the tool we were searching for to better profile our users, and gather feedback about our products. It’s very easy to set up, comes with a great UX for our users and the team is very reactive.
Javier Escribano
CPO
Super easy two-way integration with Segment and great support in setting up and launching our in-app surveys, made it a success!
Coralie Blanc
CRM Lead
We looked at various NPS solutions but Refiner was the only one which was built from the ground up to meet the needs of SaaS companies. Refiner gives us complete flexibility and their surveys match our UI/UX 100%.
Mathieu Le Roux
Voice of the Customer Manager
We discovered Refiner while using another SaaS product and we instantly fell in love with their UI / UX. So we gave it a go and were collecting user feedback for SnapShooter in no time. We are using Refiner to collect insights about how our users discovered us. The Slack notifications when someone completes a survey are a great addition to keep the team informed.
Simon Bennett
Founder
Start sending targeted in-app messages today
If Refiner is already installed, you are ready. If not, setup takes minutes.
Super easy two-way integration with Segment and great support in setting up and launching our in-app surveys, made it a success!
— Coralie Blanc, CRM Lead @ Qonto