Want to run churn surveys but don’t know where to begin? Well, we’ve all been there. We’ve all experienced the pain of seeing some of our customers leave. But the thing is – churn is an unavoidable part of our reality in SaaS. It’s not something we can eliminate completely. We can work towards reducing […]
Are you planning to launch an in-app survey but aren’t sure whether it’s worth the effort? Wondering what sort of response rates to expect? Well, below you’ll find more information about that than you might have hoped for. You see, I know that the biggest objections for conducting surveys of any kind is the potentially […]
Looking for examples of how other startups embrace product-led growth? You know – Some of us throw everything into marketing. There’s is nothing wrong with that, of course. But there are also many SaaS companies that believe in their products so much to use them as their main driver of growth. We’ll focus on them […]
Do you have a process to collect customer feedback and close the customer feedback loop? Want to learn how to do it successfully? Fact: The best way to grow a successful product is to keep your customers happy and engaged. But how do you do it? How do you even know whether your customers are […]
Planning to run in-app surveys? Wondering how to make the most of it? You know – Continuous feedback can improve everything in your business – from product development to marketing and customer success. And to collect it, you just need to launch the right surveys at the right place. But unfortunately, sometimes that’s the problem, […]
Do you plan to collect feedback about your product but feel that user interviews are just too time-consuming? Wondering whether product surveys are the way to go? As a SaaS founder myself, I know very well that there is absolutely no better way to increase your product’s value is to listen to your customers. In […]
In this guide, I’ll show you the best product survey questions to ask. These questions are so important because no one is better to help you build a better product (and a successful business) than your customers. And you find out what they think about it exactly by asking the right product survey questions. So, […]
Are you currently building your product-led growth strategy? Wondering what product-led growth tools to use? Let’s not beat around the bush here – There is no better way to build a SaaS business than by using the product as the main vehicle for growth. The problem? Well, you can’t do it without using dedicated tools. […]
Are you planning to start measuring customer engagement? Wondering what customer engagement metrics your SaaS should track? It really goes without saying, doesn’t it? The more value users get from your product, the more likely they are to keep using it (and paying you the bucks, of course.) The problem – Sometimes, it’s quite hard […]
Let’s not beat around the bush, shall we? Attracting new leads isn’t that hard, actually. There are plenty of marketing strategies to help with that. The real challenge is figuring out which of those people you could convert into paying customers, isn’t it? I mean, how can you tell who, out of all the people […]
No other metric works as well as the customer engagement score when it comes to predicting churn or identifying new upselling opportunities. In fact, measuring the engagement score is by far the best way to: But how do you do it, exactly? How do you create an engagement score for your brand? That’s what you’ll […]
Have you heard about product qualified leads (PQL) but can’t figure out how to use the model to drive more sales? Are you wondering whether the PQL model could help your sales team identify the biggest sales opportunities among your free trial or freemium users? It absolutely can. Before we discuss how it happens, though, […]
As you landed here, I assume that you heard about Product Qualified Leads (PQLs) already somewhere on the internet. You are probably intrigued by the sound of it and wonder if and how you could us PQL metrics for your SaaS business. But first you want to get a quick overview of what PQL actually […]