4 Best Mobile Survey Apps Today
This is a list of four of the absolutely best mobile survey apps on the market today.
Each of these apps can help you:
- Run surveys within your mobile app’s interface, and
- Collect incredible insights from your app’s users as they use your product.
Both of these points are important.
Why? Because you see, not every survey app can run mobile surveys. In fact, if you google the term, mobile app surveys, you will come across a different type of survey software, too – apps that run surveys on mobile devices (which, as I’m sure you’ll agree, isn’t the same thing as running a survey within a mobile app.)
Each of the five platforms you’ll learn about has been designed and built to allow you to integrate surveys within your app through the platform’s SDK.
In other words, they are the true mobile app survey tools.
Now, before we get to the good stuff, let’s go a little bit deeper into the concept of a mobile app survey.
What are mobile survey apps?
I’ve already hinted that the concept of a mobile survey apps can be a little confusing.
It’s a relatively new one, after all, so maybe the confusion isn’t that surprising but still, we need to clear it before moving on.
So, when we use this term – mobile survey app – we refer to survey software that allows you to integrate its surveys within your mobile app with the platform’s SDK.
This is what a typical mobile survey app looks like.
Notice how the app’s interface focuses on allowing the company to embed the survey within another app.
That’s the core of mobile survey apps.
However, sometimes you may find products designed to run surveys on mobile devices (not inside mobile apps) describing themselves with that term, too. However, these tools wouldn’t be able to deliver what you’re seeking. They are designed to display surveys on mobile devices but they use their own native apps, rather than integrate within another mobile app.
I refer to those apps as mobile apps for running offline surveys. You often see those apps in stores, caffes, points of sale, and other physical locations. These apps often display a simple survey, often using a rating or Likert scale.
They often look like this.
Here’s a little comparison between the two.
| MOBILE SURVEY APPS | MOBILE APPS FOR OFFLINE SURVEYS |
|---|---|
| Designed to integrate with an existing app through SDK | Designed to run surveys on mobile devices using proprietary software |
| Collects in-app user feedback about the mobile app | Collects customer insights through a mobile device but usually focuses on in-store experience, etc. |
| The actual app runs in the background. Users see the survey widget within the app’s interface. | Users see the actual survey app, and nothing else. They interact with the app, usually during an in-store or in-person experience. |
What makes a good mobile survey app?
Let’s finish this section with a quick walkthrough of the most critical features to look for in a mobile survey app.
And the first one is pretty obvious:
The app must allow you to integrate the survey within your mobile app’s interface.
After all, the whole concept of mobile app surveys is to collect valuable feedback from users directly within a mobile app.
Mobile app surveys don’t require users to go anywhere else to complete the survey. Unlike email surveys, for example, where respondents need to click on a link and go to a webpage to complete the survey, with mobile app surveys, they take it directly in the app.
So, naturally, the survey tool you’re going to use must allow you to integrate the survey within your app natively.
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It also needs to allow to segment users by traits and mobile behavior.
That’s because you actually rarely trigger the survey to all users.
Granted, there are situations when you do. But more often than note, to run a successful mobile app survey, you need to carefully pick the right user segment, one that can deliver the insights you need.
For example: If you’re looking to learn how useful users find your app, then you shouldn’t trigger the survey to people who have just signed up. These people have had no chance to experience the app fully, and thus, mightn’t have even reached the “aha!” moment yet.
Another example, this time a negative one, and one that baffles me to no end: Companies that trigger an NPS survey to people logging in to their apps for the first time.
It’s crazy, isn’t it? They are asking people who haven’t even seen the app before whether they’d be willing to recommend it to others…
But with smart user segmentation, you can trigger the survey only to people who need to see it. Not only, you’ll provide a much better user experience to everyone, you’ll also collect more relevant responses.
Finally, the app must allow you to customize the survey widget to match your app’s interface.
It makes sense, doesn’t it? You want the integrate the survey seamlessly. And the only way to do that is by giving it a look and feel of your app.
Sure, it needs to stand out a little, too. That’s how you make the users to notice it.
But the difference shouldn’t be too stark. Otherwise, users might confuse it for malware or think that your app (or their mobile device) got infested some other malicious software.
(Mobile survey customization options in Refiner – my mobile survey app.)
With that in mind, let’s see which mobile survey apps are worth researching further…
4 Best Mobile Survey Apps
#1. Refiner
Refiner (disclaimer – this is my tool) is a dedicated mobile survey software.
I built Refiner specifically to help companies close the customer feedback loop with perfectly timed in-app surveys. For that reason, Refiner is packed with all the features that you’d need to run mobile app surveys, be it NPS or CSAT surveys, product or market discovery surveys, customer onbaording surveys, and more.
Supported frameworks:
- iOS,
- Android,
- React-Native, and
- Flutter.
Supported mobile app surveys:
- NPS
- Customer satisfaction CSAT surveys
- CES
- New users profile surveys
- Product-market fit surveys
- User research surveys
- Marketing attribution surveys
- Ask for review surveys
- Product feature research surveys
- Roadmap validation surveys
- Missed trial conversion surveys
- Customer discovery surveys
- User experience surveys
- Churn surveys
- and more.
Refiner features:
- Built for mobile. Launch surveys in web-based applications with our Javascript client, or use our Mobile SDKs for iOS, Android, Flutter, and React-Native.
- Precise targeting options allowing you to segment customers by traits or in-app behavior.
- Timing and survey frequency opinions to launch your survey at the exact right time with advanced launch triggers.
- Widget customization. Customize your widget and let it blend with your brand experience.
- Branching logic to provide relevant experiences with branching and dynamic instructions.
- Ready-made templates allowing you to get started in minutes.
- Liquid tags that allow you to create more personalized surveys by using customers’ names and information.
- Follow-up mode, partial responses, and more to ensure that you collect as much feedback as possible.
- Integrations, and more.
You can also add a video call to action to increase engagement with your survey even further.
#2. GetFeedback
GetFeedback is an all-in-one platform focusing on helping companies evaluate and improve their customer experience. The platform offers a robust toolkit covering everything from collecting user feedback, evaluating insights and analytics, and acting on the collected insights.
As part of its offering, GetFeedback offers a dedicated survey capability mobile apps.
With GetFeedback, you can launch in-app surveys, use various targeting options to reach specific customers, and also capture some metadata about users in the process.
Supported frameworks:
- iOS
- Android.
Supported mobile app surveys:
- NPS
- CSAT
- Star ratings
#3. Survicate
Survicate is a customer survey tool with powerful mobile app survey capabilities.
Its core focus is to enable small to medium businesses to collect customer feedback along the entire customer journey and as part of this, the platform does offer the ability to trigger mobile app surveys too.
Survicate’s in-app feedback capabilities include pretty much all the options you’d expect from such a tool – various targeting options that let you display surveys where your customers are, segmentation, and survey frequency.
Supported frameworks:
- iOS
- Android
Supported mobile app surveys:
- NPS
- CSAT
- CES
- App feedback
- User experience surveys
#4. Instabug
Instabug is a unique mobile survey app on this list. The reason for that is that, first of all, the platform focusing on improving mobile app performance.
Among its many features, Instabug also offers the ability to trigger bug-reporting widgets inside the app. With these, customers can tell you about any bugs or issues with the product they’ve encountered while using it.
With Instabug, you can receive in-app bug reports, review those with detailed logs and metadata to dive deeper into the issue, reply back to those users and ask them for more information, and more.
Supported frameworks:
- iOS
- Android
- Flutter
- React-Native
- Xamarin
- Cordova
Supported mobile app surveys:
- Bug reports
And that’s it…
These are the four absolute leaders when it comes to mobile survey apps.
So, all that’s left for you to do is to check them all out, and sign up for trials of the ones that best match your requirements.
Good luck!
