Lead Scoring Software Built for Self-Service SaaS, Specifically

Refiner scores and qualifies your users based on Customer Profiles and Engagement Models. Refiner identifies your best Product Qualified Leads continuously and and tells you who’s ready to purchase or upgrade.

We get it; you want to sell more ...

You want to convert freemium accounts or trial signups into paying users. You want to upsell existing customers too. It’s just that your sales team can’t uncover those magic, 10X revenue accounts quickly.

That’s why we built Refiner - So that you could qualify users with an AI-assisted predictive lead scoring and discover high-value customers on autopilot.

Refiner analyzes all your user information – demographic and firmographic data, product usage and purchase intent signals – to identify product qualified leads and tells you who’s ready to purchase or upgrade.

Define Your Ideal Customer Profile

In Refiner, you decide how your best customer looks like. Use a ridiculously simple editor to create Ideal Customer Profiles (ICP) based on demographic and firmographic data.

Unlike traditional segmenation engines, Refiner uses a dedicated matching algorithm allowing you to put higher importance on specific customer traits.

A visual showing how settings used to specify lead scoring model look like.

Uncover Your Best Product Qualified Leads

Refiner qualifies your users automatically based on your ideal customer profiles and their product engagement. Continuously, it monitors your user-base and identifies the hottest product qualified leads for your sales team.

Chart representing the different customer segments and where the biggest sales opportunities are.

Get Actionable Insights Your Sales Team Will Love

Unlike other lead scoring solutions, Refiner provides actionable insights instead of just an arbitrary numeric score. Refiner provides all the context to start a meaningful conversation with your hottest opportunities.

Image showing how a lead score wwasq derived

But Do You Really Need to Score Leads?

Here’s how we know you do.

Without Lead Scoring
  • Sales reps waste time on unqualified leads because they miss the data to evaluate them properly
  • They fail to discover high-quality accounts, often because they go through the leads too quickly
  • They have no means of identifying high-quality free leads that promise an opportunity to buy
  • Everyone on the team is stressed out, frustrated, and at their wits end.
With Lead Scoring
  • Sales teams focus on the best accounts only. They also know what makes those people the most likely candidates and can tailor their strategies to engage them fully.
  • Reps can also engage each account better by knowing when to reach out and having the context for the conversation.
  • Finally, your team is relaxed and more satisfied at work, driving their performance even further.