13 Best Qualtrics Alternatives

Written by Moritz Dausinger, CEO of Refiner

Are you considering using Qualtrics to evaluate user experience? Wondering whether any Qualtrics alternatives would work better for your product?

I won’t deny it; Qualtrics is amazing. It’s a massive platform, after all, and its capabilities reach far beyond just customer feedback. 

But is Qualtrics the best option for your brand? Are there any Qualtrics alternatives that you could try instead?

Let’s find out.

What is Qualtrics?

Qualtrics alternatives.

Qualtrics refers to its tool as a “customer experience management software.” A quick glance under the hood, and the label becomes clear. 

Qualtrics is a huge platform comprising of capabilities allowing you to run anything from simple online surveys like a net promoter score, measure customer satisfaction, track brand performance, test ads, conduct product pricing research, to evaluate employee engagement. 

In other words, Qualtrics allows you to test, track, evaluate and monitor almost all experiences a person might have with a brand or product. 

Qualtrics features.
The whole range of Qualtrics’ capabilities

With Qualtrics, you can capture and store customer and employee experience data. The tools powerful analytics capabilities help you process and understand the data and draw an action plan based on your findings. And finally, workflows help you put the insights in action. 

But is Qualtrics the right solution for you? 

Great as it is, the platform often draws criticism from users. 

Many customers admit that Qualtrics is complicated to use. According to many, when using the platform, you should prepare for a steep learning curve, at least compared to other survey tools

Here are just some comments about that from GetApp.

Problems with Qualtrics 1.
Problems with Qualtrics 2..
Problems with Qualtrics 3.

Also, Qualtrics isn’t the cheapest tool either. 

Although the company doesn’t reveal its pricing on the website, I’ve found some data points on sites like Capterra. According to that site, for example, Qualtrics’ customer experience package starts at $1500 per year. 

Qualtrics pricing.

Naturally, complexity and a potentially steep price for many do not mean that the platform isn’t any good. But it’s certainly something worth considering when evaluating Qualtrics and its alternatives. 

So, who are Qualtrics competitors worth evaluating?

13 Amazing Alternatives to Qualtrics

#1. Refiner – No.1 Customer Feedback Software

Refiner, the no.1 alternative to Qualtrics for SaaS.

Refiner (disclaimer: this is our tool) is customer feedback and survey platform that we built specifically for web and mobile products. Because of that, Refiner offers all the features a product company would need to survey its users, and collect customer feedback, and nothing that you wouldn’t be using anyway. 

With Refiner, you can:

What’s more, Refiner includes all the features that you’d expect from a survey software:

  • Survey templates to help you deploy surveys at a snap, 
  • The ability to customize surveys and align them with your brand,
  • Option to deliver surveys as widgets, in-app widgets, emails, or a survey link, 
  • Reporting, data analytics, and segmentation capabilities that take market research, user research, and other similar projects to a whole new level,
  • Team alerts, or
  • Integrations with Segment, Zapier, or Integromat. 

Pricing: Refiner starts at $99/mo. 

Want to see Refiner in action? Check out the live demo now.

#2. Mopinion


Mopinion is another strong survey software allowing tech companies, among others, to run surveys and evaluate the user experience. 

Mopinion offers a number of tools to collect feedback on websites, iOS, and Android apps, and directly in email. The tool also helps you visualize the feedback in customizable dashboards and charts. 

Pricing: Mopinion plans start at €249/mo.

#3. Zoho Survey

Zoho Surveys.

Zoho Surveys does not offer the bells and whistles of many advanced tools you’ll find on the list. However, if you plan to run simple feedback questionnaires, the tool might be for you. 

Zoho Surveys is simple to use. You can use a simple drag and drop editor to create surveys, selecting from 25 different types of questions. You, then, distribute the survey with a web link, or via email, and collect valuable feedback. 

Pricing: Zoho Surveys offers a free plan, making it a cost-effective solution for any company that wants to run simple surveys only. Paid plans start at €35 per month. 

#4. Survicate


Survicate offers the ability to create customer feedback surveys with ease. And although you can start small, the tool offers the ability to expand the features you use in the future. 

In short, with Survicate, you can build, distribute, analyze, and act on the user feedback. However, the tool positions itself more as a solution for small to mid-size businesses, rather than any market exclusively. 

Because of that, Survicate is a bit more generic tool. Its greatest strength lies in allowing brands to track how users experience their products and services over time. 

Pricing: Survicate offers a very limited free plan, allowing you to collect up to 25 responses per month. Paid plans start at $79/mo.

#5. GetFeedback


GetFeedback focuses on collecting feedback to improve and drive a better customer experience. In practical terms, this means that the tool allows feedback collection of different types of surveys – from NPS to purchase experience and more – with the goal of gathering insights to push the customer experience program further. 

One factor that makes GetFeedback stand out from many other tools is its tight integration with Salesforce. The integration allows companies using the sales platform as well to map feedback data to any data point in Salesforce in real-time. 

Pricing: GetFeedback does not make its pricing public.

#6. SurveyMonkey


Without a doubt, SurveyMonkey is the most popular survey platform out there. It’s power lies in simplicity, and a focus on making it one of the easiest tools to use when collecting all kinds of feedback. 

Its versatility is another reason why SurveyMonkey got so popular, I suppose. You can run all kinds of surveys with the tool, understand your customer experience, engage visitors or even, run academic research projects, and more. 

However, that versatility also means that the tool lacks certain features any company would need specifically to collect and process the data.

Pricing: Individual user plans start at €39/mo, whereas team plans start at €30 per user per month. 

#7. SurveySparrow


In spite of its name, SurveySparrow goes beyond just being a survey tool. Instead, the platform focuses on providing tools to evaluate and manage the omnichannel experience with a brand. 

Because of that, you also find such capabilities as customer journey mapping, conversational forms, payments, and even a chatbot among its features. 

Pricing: The company offers a personal free plan. Paid plans start at $19/month.

#8. WebEngage


WebEngage is another tool that offers more than just survey capabilities. The platform describes on itself on its website as a robust customer engagement and retention platform. Its impressive feature set certainly confirms it.

WebEngage allows you to create complex customer profiles, analyze vast amounts of data sets, including product- and revenue-related data, run personalization campaigns, and of course, evaluate customer engagement. 

Pricing: WebEngage doesn’t make its pricing public.

#9. AskNicely


AskNicely targets primarily service-based businesses. With AskNicely, you can run real-time NPS surveys, and easily set up workflows to turn data into actionable insights. If you’re looking for a simple tool that also allows you to research employee engagement, among other things, AskNicely may work well. 

Pricing: AskNicely does not make its pricing publicly available.

#10. Medallia


Medallia allows you to capture insights in two particular areas of business – customer experience, and employee experience. The tool allows you to collect customer and employee feedback, collect other data points and signals about customers, route insights to relevant teams to take action, and more. 

Overall, Medallia seems ideal for companies that care about their experiences, and want to continuously keep the finger on the pulse to know what to focus on. 

Pricing: Medallia doesn’t reveal its pricing on the website. 

#11. SurveyGizmo/Alchemer


Alchemer (formerly SurveyGizmo) is a robust research and survey platform. The tool actually positions itself as a Qualtrics alternative, referring to itself as an ideal option for professionals who don’t want “the expense and headaches of Qualtrics.”

And judging by its feature-set, it can deliver on the promise. Alchemy allows you to create advanced surveys, using the most common survey question types, collect customer feedback and route insights to relevant teams across the organization. 

Pricing: Alchemer offers separate pricing for its various tools. For example, the survey platform starts at $49/mo. Pricing for the customer feedback platform and the voice of customers is available at request only. 

#12. InMoment


InMoment is another platform allowing you to measure different types of experience, from customer experience, employee experience, product experience, and more. 

As a result, InMoment is a robust platform bringing together capabilities such as survey and data collection, customer experience design, data analytics, as well as text analysis, and text analytics. 

Pricing: InMoment does not make its pricing publicly available.

#13. Typeform


Finally, Typeform is by far one of the best-known survey platforms, used by businesses and organizations of all sizes. But apart from surveys, the platform lets you also create quizzes, polls, and deploy various forms. Companies use Typeform to run anything from NPS and customer experience surveys to lead generation forms, employee feedback forms, job application forms, and more in between. 

Pricing: Typeform’s plans start at €25/mo. 

And there you have it…

13 of the best Qualtrics alternatives to consider. Test them out, and you’ll be bound to find a tool that will work for you. 

Good luck!

Want to see how Refiner helps you collect better customer feedback? Check out the live demo now. No signup necessary.

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