SaaS Growth Tactics & Best Practices in Managing Customer Feedback
Most business advice tells you to learn more about your customers. And naturally, this is sound advice. There is no doubt about that. But there is a catch. You see – Discovering your audience preferences is so easy when you get to talk to those people as they become customers. But we, founders building SaaS […]
Are you struggling to write engaging questions for in-app surveys? Below I’ve broken down what questions work best in in-app surveys and listed 31 examples for your inspiration. But first, let me tell you about Todd. Todd’s very much like you. He’s got a great product that customers love. But Todd’s also different. For one, […]
Are you planning to launch a voice of the customer program (VoC) and wonder what tools and software you should use? You know, cliche as it sounds, it’s true – It’s almost impossible to run a successful SaaS today without putting a huge emphasis on customer experience. Customer expectations for what they get from us […]
You know – The chatter in SaaS circles about the voice of the customer programs is getting louder by the day, and I couldn’t be more excited about it. We, SaaS founders, have always been tuned to what our customers feel and think. So we’d regularly listen to their experiences with our products or services […]
Ask any founder about what factors make SaaS successful, and I bet most will recite the list in one breath: The thing is – How do you know if you’ve succeeded with any of these factors? And even more importantly, how do you know where you fall short? Funny thing – The answer lies with […]
Looking for questions to use in your next Customer Effort Score survey? Not sure where to start? Good news, in this guide you’ll discover the best customer effort score question examples, how to structure a question, and all the tips you need to create a successful CES survey. Let’s start from the basics. What is […]
Want to run churn surveys but don’t know where to begin? Well, we’ve all been there. We’ve all experienced the pain of seeing some of our customers leave. But the thing is – churn is an unavoidable part of our reality in SaaS. It’s not something we can eliminate completely. We can work towards reducing […]
Do you want to calculate your customer effort score but don’t know exactly how to do it? Wondering what are the different ways to measure the customer effort score? Well, good news – In this guide, you’ll learn everything you need to know to do it. But we’ll discuss not just what customer effort score […]
In-app surveys have grown in popularity since we conducted our first response rate survey in 2022. In fact, I’d wager that today, more SaaS or digital products companies turn to in-app surveys than to email or web-based ones. However, in spite of such a wide adoption rate, the question about potential response rate remains top […]
Look, I know that it’s may sound a little weird to you but it’s 100% true: People don’t churn from your product because they’re unhappy. They do so because using it feels like work. That’s why surveys focused on satisfaction or loyalty — while useful — don’t always tell the full story. And that’s where […]
Looking for examples of how other startups embrace product-led growth? You know – Some of us throw everything into marketing. There’s is nothing wrong with that, of course. But there are also many SaaS companies that believe in their products so much to use them as their main driver of growth. We’ll focus on them […]
Want to send an NPS survey to your customers? Wondering how to write an NPS email that gets responses? It goes with saying, doesn’t it – There is no better indication of your customers’ loyalty than seeing them recommending you to friends or family. After all, nobody would recommend your product to anyone if they […]
Do you have a process to collect customer feedback and close the customer feedback loop? Want to learn how to do it successfully? Fact: The best way to grow a successful product is to keep your customers happy and engaged. But how do you do it? How do you even know whether your customers are […]
Planning to run in-app surveys? Wondering how to make the most of it? You know – Continuous feedback can improve everything in your business – from product development to marketing and customer success. And to collect it, you just need to launch the right surveys at the right place. But unfortunately, sometimes that’s the problem, […]
Do you plan to collect feedback about your product but feel that user interviews are just too time-consuming? Wondering whether product surveys are the way to go? As a SaaS founder myself, I know very well that there is absolutely no better way to increase your product’s value is to listen to your customers. In […]
In this guide, I’ll show you the best product survey questions to ask. These questions are so important because no one is better to help you build a better product (and a successful business) than your customers. And you find out what they think about it exactly by asking the right product survey questions. So, […]
Are you wondering what customer feedback questions you should be asking? Fact: No business can survive without happy clients. But how do you know whether your customers are happy or not? You have to ask them, of course. In this guide, I’ll show you exactly how to do it. You’ll discover what customer feedback questions […]
In this guide, I’ll show you how to calculate Net Promoter Score (NPS.) I’ll also give you the exact formula to use (also to calculate NPS in Excel) So, let’s do it. But why care about calculating NPS in the first place? NPS is beyond critical; that goes without saying. But there’s also a fine […]
Are you using the right tools to grow your SaaS? Wondering what are the best SaaS growth tools to help you get more users? FACT: There isn’t a SaaS company that doesn’t want to grow and grow and grow. It’s the nature of the business, isn’t it? Our companies can scale almost infinitely, after all. […]
Are you currently building your product-led growth strategy? Wondering what product-led growth tools to use? Let’s not beat around the bush here – There is no better way to build a SaaS business than by using the product as the main vehicle for growth. The problem? Well, you can’t do it without using dedicated tools. […]