In-app CES Surveys: Setup and Best Practices

Eh, some products make things so ridiculously easy. But others make you feel that you want to throw your laptop out the window, right? The problem is that, in most cases, you, the founder, have no idea which one you’re building. To you it all makes sense. UI is dead clear. The product is perfect. […]

Read More…

What is a Customer Effort Score

Look, I know that it’s may sound a little weird to you but it’s 100% true: People don’t churn from your product because they’re unhappy. They do so because using it feels like work. That’s why surveys focused on satisfaction or loyalty — while useful — don’t always tell the full story. And that’s where […]

Read More…