We, founders, have a real problem – We rarely see what our products are really like. I mean, we do know our products, of course. We’ve created them, after all, and we know every nook and cranny within. We know what the product does, and using it is always a child’s play. But is it […]
So, here is what I know about your situation: Because of that, I’m not even going to bother with trying to convince you to run customer surveys. You already know that you have to. What you may not know, though, is how to run customer surveys that people want to respond to and share their […]
Looking for questions to use in your next Customer Effort Score survey? Not sure where to start? Good news, in this guide you’ll discover the best customer effort score question examples, how to structure a question, and all the tips you need to create a successful CES survey. Let’s start from the basics. What is […]
Do you want to calculate your customer effort score but don’t know exactly how to do it? Wondering what are the different ways to measure the customer effort score? Well, good news – In this guide, you’ll learn everything you need to know to do it. But we’ll discuss not just what customer effort score […]
Look, I know that it’s may sound a little weird to you but it’s 100% true: People don’t churn from your product because they’re unhappy. They do so because using it feels like work. That’s why surveys focused on satisfaction or loyalty — while useful — don’t always tell the full story. And that’s where […]