What makes this user experience survey template ideal for your brand:

• Personalization. Increase the response rate with personalized survey questions and branching logic
• Brandable. Use your own colors and customize the style of your surveys to match your brand, product, or website.
• Contextual. Use triggers and segments to launch the survey at the right time and collect more feedback.

Why launch a user experience survey?

User experience surveys allow you to collect first-hand feedback about your product from customers. With the survey, you can find out about your user’s experiences, learn more about how they interact with your product, and their impressions about it.

In other words, user experience surveys let you see your product the way your customers see it. And needless to say, that’s an invaluable insight that lets you put yourself in their shoes.

But naturally, there’s more to user experience surveys than that.

• For one, user experience surveys help you validate new ideas. They help you get a real-world perspective on whatever plans or ideas you have for taking the product further.
• These surveys let you collect insights about various aspect of your product to help you better understand what aspects of your product are important to your audience. With UX surveys, you can find out what features your customers tend to use the most, what they think about those features, or what they constantly struggle to get to work.
• UX surveys can tell you a lot about customer satisfaction too. With surveys like Net Promoter Score or CSAT, you can uncover whether customers are happy with your product, and what might be causing their dissatisfaction with it.
• Not to mention that UX research can help you collect new ideas from customers. You can ask specific UX survey questions that prompt users to share suggestions and tell you exactly what they’d like you to build next.

What makes user experience surveys so powerful?

There are several reasons, in fact.

UX surveys are scalable. You can run them regularly, segment your audience, ask different questions, inquire about different aspects of your product, and more without having to invest any significant time or resources into doing so.

User experience surveys also don’t cost much to run. You can get started with a template like this one pretty quickly, and easily scale your efforts without accruing major costs.

Not to mention that, as you’ve seen above, user experience surveys deliver a wide range of actionable insights.

What questions should you ask in a user experience survey?

Several factors affect the type of questions you’ll be asking in the survey. Here are just some of them:

• Your goals for this research. Your user experience survey will ask different questions when you’re trying to learn more about customer satisfaction, and different ones when your goal is to evaluate product experience.
• Areas of the product that you’re researching. Again, you’ll be asking different questions when inquiring about experiences with specific features, and different ones when you review your onboarding process.
• Stage of the product development. The questions you ask in a pre-launch stage will naturally differ from the ones you’d ask when considering a major update to an existing product.

Overall, however, your questions should be short, specific, and to the point. Here are just some examples of user experience survey questions to ask:

• How often do you use the product?
• Which feature do you use the most?
• What are the essential features that our product is missing?
• How easy is it to use [feature or capability]?

What to keep in mind when launching a user experience survey?

Here are some of the most important best practices for using this user experience survey template:

• Keep surveys short. Ideally, your survey question should ask about one specific aspect of the product, and do not require users to spend too much time answering it.
• Use multiple choice questions or rating questions. hese make it incredibly easy for customers to answer your survey. Even if you ask about the person’s favorite feature of the product, present them with several options to choose from and a way to provide a different answer, if none of those options work.
• Make sure that your questions are easily understood. Do not use jargon or any terminology that could confuse a person. Confusing questions will, most likely, prevent the person from completing the survey.
• Use open-ended questions as a follow-up only. Stick to close-ended questions as the first question in the survey, and ask for opinions later.

How to launch this user experience survey template?

1. Sign-up for a free Refiner account
2. Create a survey using this template. You’ll have access to it directly from your account. Optionally, click here to sign up and go straight to this template.
3. Customize every aspect of your survey
4. Install our JavaScript or Mobile SDK
5. Publish it and start collecting customer feedback

Why use the UX Survey Template from Refiner?

Refiner is an advanced product & user feedback collection platform for SaaS and digital products. With Refiner, you can measure anything from NPS, customer satisfaction, customer needs, product-market fit, and more.

Here is what makes Refiner ideal for your user experience surveys:

Built for SaaS and digital products specifically

We created Refiner with people like you - product managers, product owners, and marketers and growth people at SaaS and digital products companies - in mind. Because of that, Refiner includes all the features you need to collect actionable insights from your users and none that you don’t.

Advanced customization and targeting

We understand that As a result, with Refiner, you can customize every aspect of your survey. From branding to advanced targeting and segmentation options to personalization, Refiner lets you run surveys just the way you want it.

Multiple use-cases

Refiner goes beyond just collecting NPS. With Refiner, you can collect all kinds of customer feedback, and trigger your surveys through different distribution channels (including web and mobile.)

Intrigued? Grab this user experience survey template and start improving customer experience right away.