Capture more diverse & valuable insights with in-product surveys

Ask your users any question while they are using your product. Collect context-rich feedback and make successful product decisions easily.

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Trusted by hundreds of fast growing software companies

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Quadruple survey response rates

Contextual in-product surveys outperform traditional surveys in many ways. Achieve incredibly high response rates with perfectly timed microsurveys.

Precise Targeting

Target all users or segment them by traits and behavior.

Perfectly Timed

Launch your survey at the exact right time with advanced launch triggers.

Pixel-Perfect Design

Customize your widget and let it blend with your brand experience.

Branching Logic

Provide relevant experiences with branching and dynamic instructions.

A microsurvey tool built specifically for SaaS & digital products

Start with the right templates for SaaS, Fintech, Edtech & Online Marketplaces

Start in just a few clicks from one of our in-product survey templates.

  • NPS — Evaluate customer loyalty and satisfaction quickly.
  • CSAT — Discover how satisfied customers are with your product or service.
  • CES — Measure how easy it is to use or interact with your product.
  • Product/Market Fit — Find out whether your product meets the market demand.
  • And 20+ more.

Customize every aspect of your survey

Tweak our templates or build your own survey from scratch.

Target the right users at the right time

With our powerful segmentation engine, maximize survey engagement by showing them to the right users at the exact right moment.

  • Target specific users based on traits, behavior, or previous survey responses with our powerful segmentation engine.
  • Trigger surveys after a time delay or page visit.
  • Use the country, device type, mobile platform, or language
  • Manually display surveys with events you set up yourself.

Thriday

Thriday uses Refiner to improve their platform during beta and gets a whopping 57.7% response rate

“With invoicing, for example, a survey is triggered after the first time they’ve used that feature. And then if they’ve used invoicing again, the next time they use it after 30 days is up, they’ll get that survey again.”

Justin Bohlmann - Head of Growth

Justin Bohlmann

Head of Growth

Read the customer story

Launch surveys right inside your web app in two minutes

To make the installation process as easy as possible for you, we are offering different options depending on what technology you are familiar with.

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Not just surveys, in-app messages too

Our in-app surveys are so flexible and customizable a lot of our customers also use Refiner to show targeted messages inside their mobile & web apps.

  • Show simple messages with the Thank You or Instruction panels.
  • Use the Call-To-Action element to ask users if they want to download a lead magnet.
  • Add a redirect when clicking on a button.

Unlock the full power of microsurveys

Logic Jumps & Branching

Customize your survey based on answers to get the most accurate feedback possible.

Liquid tags

Create more personalized surveys by using customers’ names and information.

Hidden fields & prefill responses

Don’t ask people questions you already have the answer to.

Follow-up Mode

Don’t give up on users dismissing a survey. Follow-up multiple times until a user completes a survey.

Partial Responses

Capture precious insights even when a user dismisses a survey halfway through.

Dynamic Call-to-Actions

Invite respondents to take action right after their answers. Ask for a review, offer a coupon, schedule a call, etc.

Autotagging with AI

Tag responses automatically to access specific response lists quickly and detect hidden patterns in the reporting dashboard.

All the integrations you need

We have integrations with Segment, Zapier, Make, Customer.io, Amplitude, Rudderstack, Mixpanel, Google Sheets - ready to use with just a few clicks.

Team notifications

Receive customer feedback in real-time by email, in Slack or in Microsoft Teams.

Mobile friendly

All our surveys look great in desktop and mobile browsers. Plus, add them directly to your apps with our SDKs for iOS, Android, and React Native.

Progress bar

Let respondents see a progress bar to know it’s going to be over soon.

Translate with AI

All text elements of our surveys are 100% translatable. And thanks to AI, it’s done in a single click.

Sync data and automate workflows

Push survey response data to your favorite tools in real time, or import user data to Refiner for better segmentation. Our integrations open up countless ways to leverage your data. See all integrations.

Amplitude

Send survey data to Amplitude and combine it with your product analytics data to uncover unique insights. Sync user cohorts from Amplitude to Refiner for advanced survey targeting.

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BigQuery

Add survey response data to a Google BigQuery table in real-time and leverage the power of your Google Cloud Platform data analysis tools.

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Customer.io

Send Refiner email surveys to your users with Customer.io. Sync survey response data back to Customer.io for follow-up campaigns.

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HubSpot

Send Refiner email surveys with HubSpot. Seamlessly sync survey response data back to HubSpot for follow-up campaigns.

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Make

Trigger actions based on survey responses in hundreds of apps via Make. Import user data from any app or API service for better targeting in Refiner.

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Mixpanel

Send survey data to Mixpanel and combine it with your product analytics data to uncover unique insights. Sync user cohorts from Mixpanel to Refiner for advanced survey targeting.

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Rudderstack

Sync survey responses to any Destination in Rudderstack. Import traits & events from Rudderstack for better targeting in Refiner.

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Salesforce

Send email surveys with Salesforce. Update or create records in Salesforce with survey response data collected by Refiner.

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Segment

Sync survey responses to any Destination in Segment. Import traits & events from Segment for better targeting in Refiner.

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Google Sheets

Automatically add new rows with survey response data to a Google Sheets spreadsheet.

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Slack

Receive notifications in Slack whenever a user replies to a survey in a certain way or enters a segment in Refiner.

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Teams

Receive notifications in Microsoft Teams whenever a user replies to a survey in a certain way or enters a segment in Refiner.

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Userlist

Seamlessly sync survey response data to Userlist. Send personalized follow-up campaigns and segment your users based on survey responses.

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Zapier

Trigger actions based on survey responses in hundreds of apps via Zapier. Import user data from any app for better targeting in Refiner.

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REST API

Fetch survey response data from our REST API. Import user data from your backend for better targeting in Refiner.

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Webhooks

Send survey data to your backend API or any publicly available endpoint on the internet with Webhooks.

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Run your first in-product survey today with Refiner

Getting started is easy and takes a couple of minutes only. 14-day free trial. No credit card required. No hidden fees.

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In-Product Surveys FAQ

What is an in-product survey?

An in-product survey is a survey integrated into your web app. Contrary to external surveys that direct users to another page, in-product surveys make it easier for your customers to answer your questions in just a few clicks as they’re using your product.

What are the top benefits of in-product surveys?

Here are the biggest benefits of in-product surveys:

  • Be proactive with customer feedback.
  • Improve response rate.
  • Target the right audience.
  • Make customer feedback easier and effortless.
  • Gain insights on user experience.
  • Help customers feel involved in your product decisions.

What do you run in-product surveys for?

There are quite a lot of insights you can collect with in-product surveys:

  • Customer satisfaction – With NPS and CSAT surveys to discover how happy or satisfied your customers are with the product.
  • User experience – What better way to ask users about that than when they are actually experiencing the product?
  • Usability – Ask questions about various aspects of the UI exactly as customers interact with them.
  • Feature prioritization – Users are tuned to the product, so any thoughts or ideas they have are very much in the context of their experience.

What are the best practices for in-product surveys?

You need to optimize the survey, and ensure that it can engage a person while NOT interrupting their flow at the same time. You can do that by following these best practices:

  • Time your in-app feedback right.
  • Optimize survey length for your objectives.
  • Use relevant question types.
  • Use visual clues to collect feedback faster.
  • Don’t try to reinvent the wheel. Use a proven template.

We have 6 more tips in our in-product survey best practice guide.