As mentioned before, Refiner is not actually sending emails on your behalf.
Instead, we provide you with a HTML code snippet that you can use with your current email marketing solution (Mailchimp, Customer.io, Drip, Hubspot, …).
Advantages of using your own ESP
There are a number of reasons why using your own Email Service Provider (ESP) makes much more sense than letting Refiner send emails for you.
Let’s look at some of those reasons.
First of all, you most likely already have and email marketing solution (e.g. Mailchimp, Hubspot, Customer.io, Drip, …) in place. Adding yet another solution to send out emails is just adding unnecessary overhead.
Secondly, providing a reliable email sending service is hard. There are great solutions on the market and we have an utmost respect for their work. Let’s not reinvent the wheel.
Third, when sending emails through your existing emailing solution, you can leverage all the assets (templates, visuals, …) and contact data you already have on record. You basically continue doing what you already do, but with the super power of embedding a survey to your emails.
And finally, the method we provide works with literally ANY email marketing provider that allows you to insert a piece of HTML code.
As mentioned above, the method of inserting an HTML code snippet representing your survey works with any email marketing solution that supports HTML email. So basically all of them.
When generating your HTML code, you can however select one of our preferred email services. What this does is to insert variables into your HTML code which then get filled by your email service.
Here is a list of email services that we tested with Refiner. If your email service is not in the list, let us know and we’ll give it a try.