Refiner allows you to survey users on multiple channels. As mentioned earlier though, our platform focuses heavily on embeddable in-app survey widgets.
Refiner allows you to launch survey widgets inside a web-application (SaaS) or on your website.
Before we dive in, let’s talk a bit about Micro Surveys first.
What is a Micro Survey?
Micro surveys are surveys that can be completed with only a few clicks. They are usually embedded in a website or shown as a popup survey. They are also commonly referred to as “survey widgets” or “user surveys“.
Micro surveys can be used for a variety of use-cases. For example tracking customer satisfaction, market research, as well product feature research.
As the word “micro” suggests, they are usually composed of only one or two questions.
At Refiner, we usually recommend that a micro survey should not contain more than 2-3 steps. This is important to keep in mind because each additional question you’ll see slightly lower completion rates.
Why you’ll love Micro Survey Widgets …
Having the right customer data allows you to increase conversions, better retain your customers, improve your product and much more.
However, capturing accurate and actionable customer data is not that easy.
User analytics tools cannot tap into the users’ minds, and collect insights about their impressions or ideas.
Enrichment APIs have low hit rates and usually provide only high level demographic data.
Long form surveys and chatbots have terrible low responses rates.
Even worse, ask the wrong questions at the wrong time and you’ll struggle not just with low response rates, but also with low quality data.
This is where decent customer survey tools can help you!
Micro survey widgets allow you to capture contextual and actionable customer data – all while providing a great user experience.
Micro surveys are a great tool to capture all the customer data you need to grow your business.