Supported Question Types

Introduction

Refiner supports all question types commonly used for microsurveys. Refiner lets you add, modify and re-arrange survey questions in any possible way and you can create your custom survey flow.

On this page we’ll go through each supported question type and cover their use-cases, as well as their options.

Generic Question Types

Single- and Multiple-Choice Question

This question type is a popular choice to collect normalized answers to a question. Popular questions to ask include “How big is your team?”, “Where did you hear about us?”, etc.

In contrast to open text questions (see below), responses to single- and multiple-choice questions can be easily be analyzed and visualized in pie- and bar-charts.

Single- and multiple-choice questions offer a variety of advanced options, such as randomizing the order of choices, limiting the number of allowed responses, allowing an “other” option, etc.

Open Text Questions

Open text questions are a great choice if you want to let your users express themselves in their own words.

Yes / No Question

Ask users questions that can be answered with a simple Yes or No. This question type can also serve as a great introduction to your survey. You can for use it to ask users if they would be willing to answer more questions and abort the survey on a negative answer using Logic-Jumps.

Customer Satisfaction Question

Net Promoter Score (NPS)

The Net Promoter Score (NPS) is a standardized question type commonly used to measure customer loyalty and the willingness of a customer to recommend your service on a scale of 0 to 10. Respondents are grouped into three groups: Detractors (0-6), Passives (7 or 8) and Promoters (9 or 10). Based on the three groups, a Net Promoters Score is calculated.

Customer Satisfaction (CSAT)

CSAT questions are another popular type of customer survey that helps you understand how happy the customers are with your product, service, or experience you provide. You can read more about what CSAT is on our blog.

Star Rating

This question type lets you create all kinds of rating questions. You can choose the type of scale (4, 5, 7 or 10) and how the ratings should be represented (numerical, stars, hearts, thumb-up). Rating questions are a great choice to measure customer satisfaction or the Customer Effort Score (CES).

Special Purpose Questions

Call To Action (CTA)

Adding a Call To Action at the end of an survey is a great way to engage users further. The CTA element is basically a link to any website you define. You can for example send satisfied users to a review website or reward user with a special offer.

Contact Information

In some cases you might want to gather contact information about your users. For those cases, the Contact Information question lets you collect a contact’s name, email, or any other kind of personal information. You can also add a checkbox to your question panel.

Survey Logic & Flow

Instruction Panel

The first impression matters. With a well crafted Introduction message you can set the tone for your survey and add a personal touch. Think about adding Emojis or personalize the message with Liquid Tags to increase response rates.

End of Survey Panel

Leave with a good impression by crafting a sincere Thank-You note. The End of Survey Panel serves also as a “logical stop” when you are working with Logic-Jumps and when there are multiple possible branches in your survey.

Logic-Jumps

The Logic-Jump element is your Swiss Army Knife for personalized survey flows. They allows you to freely jump between specific questions based on the answers a user provides. You can find a detailed guide to logic-jumps here.

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